Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fast Cheap Barely In Control Web2 Expo


Published on

Published in: Business, Technology, Design

Fast Cheap Barely In Control Web2 Expo

  1. 1. Rashmi Sinha, SlideShare Fast, cheap and barely in control: 10 lessons from SlideShare
  2. 3. SlideShare... <ul><li>best place in the world to share presentations </li></ul>
  3. 5. Taking over the world (one PowerPoint at a time!)
  4. 6. 1. Make your app useful
  5. 7. Solve one problem really well
  6. 8. Make app social <ul><li>SlideShare as non social app </li></ul><ul><ul><li>No virality </li></ul></ul>
  7. 9. 2. Speed is imperative
  8. 10. Why startups need speed?
  9. 11. Small & fast
  10. 12. Set the tone for speed <ul><li>In development, design… </li></ul>
  11. 13. Be agile <ul><li>(worry about scaling later) </li></ul>
  12. 14. 3. Ideas are dime a dozen
  13. 15. Focus on execution <ul><li>Can we execute on this? </li></ul><ul><ul><li>How fast? When can we start work? </li></ul></ul><ul><ul><li>What will first version take? </li></ul></ul><ul><ul><li>What metrics to track progress? </li></ul></ul><ul><ul><li>What will we push back to work on this? </li></ul></ul>
  14. 16. 4. What to build
  15. 17. We build products we use ourselves
  16. 18. 37signals: Build less
  17. 19. Add complexity for right reasons <ul><li>Start with less </li></ul><ul><ul><li>Add complexity (if needed) </li></ul></ul><ul><ul><li>Remove features </li></ul></ul><ul><li>Get people used to change </li></ul>
  18. 20. To build a feature or not to <ul><ul><ul><li>Listen to loudest? </li></ul></ul></ul><ul><ul><ul><li>Watch metrics? </li></ul></ul></ul>
  19. 21. How to double traffic ?
  20. 22. Anatomy of a feature launch
  21. 23. 5. How to Launch
  22. 24. The Alpha Feedback to the embed No publicity Browser compatibility issues
  23. 25. How developed should a Beta be? <ul><ul><li>(Enough to get point across) </li></ul></ul>
  24. 26. SlideShare launch <ul><li>Invite only: Before or after launch? </li></ul>Alpha Stealth mode Open to all Launch Invite only
  25. 27. Year 1 Open to all Launch Invite only
  26. 28. 6. Focus on your users, not your competition
  27. 29. 7. Don’t spend too much time on Biz Dev
  28. 30. 8. Use metrics to make decisions
  29. 31. What metrics? <ul><li>Performance: page load times, errors </li></ul><ul><ul><li>Traffic: Web logs </li></ul></ul><ul><ul><ul><li>Database tracking: No. registrations, login, uploads, contacts </li></ul></ul></ul><ul><ul><ul><li>Customer feedback emails </li></ul></ul></ul>
  30. 32. How metrics? <ul><ul><li>A/B testing </li></ul></ul><ul><ul><li>Metrics Dashboard: Shadow App </li></ul></ul><ul><ul><li>Daily Email reports </li></ul></ul>
  31. 33. Get team buy-in for metrics
  32. 34. Metrics and the danger of local minima
  33. 35. 9. Hire Design Engineers
  34. 36. 10. Find your community
  35. 37. Community is a great way to grow <ul><ul><li>Reduce marketing costs, users evangelize </li></ul></ul>
  36. 38. 11. Outsource what is not your core competency
  37. 39. Outsource complexity <ul><li>Amazon S3, EC2 </li></ul><ul><li>Dedicated servers instead of colocation </li></ul><ul><li>Google Ads </li></ul><ul><li>Google Search </li></ul><ul><li>Different widgets (Gigya, AddThis) </li></ul>
  38. 40. My slides at <ul><li> </li></ul>Find me at