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CS147 Social Mobile

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M
mor

A lecture at the HCI intro class at Stanford by Mirjana Spasojevic and myself

Technology
1 of 43
CS147 Social / Mobile Mor Naaman, Yahoo! Mirjana Spasojevic, Nokia
Learning Goals ,[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object]
Social Software 101 ,[object Object],[object Object]
Tom Coates ,[object Object],[object Object]
[object Object]
[object Object],[object Object]
Social Software is Not New, Really ,[object Object],[object Object]
Types/Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Or just ask the people ,[object Object]
A few ways to think about it ,[object Object],[object Object],[object Object],Engagement Content
To Borrow from CSCW Co-present Remote Synchronous Asynchronous
Identity Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Design ,[object Object]
Tom Coates ,[object Object],[object Object]
MySpace Screenshot
Case Study: Flickr ,[object Object],Number of photos Number of users 6 12 18 … Huh??
Flickr Tagging Interface
Case Study - Flickr ,[object Object],[object Object],Not collected Not identified Not prominent In user’s account As coming from the tagger In the interface, as “opinion” Not aggregated Can’t “vote” on tag/item pair
“Social Engineering” ,[object Object],[object Object],[object Object],Think “community”, not “individual”
What happened here? ,[object Object],[object Object],[object Object]
Incentives ,[object Object],[object Object],[object Object]
Metcalfe’s Law, Reed’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meanwhile, In Mobile… ,[object Object],[object Object],Engagement Content
Meanwhile, In Mobile… Co-present Remote Synchronous Asynchronous
What is Mobile? ,[object Object],[object Object],[object Object]
People use their mobile phones while on the go…
… but they also use them when they are not mobile
How and Why People Use Camera Phones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taxonomy of Reasons for Capture Analysis of 295 captured images from 34 subjects: 278 photos, 17 videos Coded 1-2 intended uses Discussed here Mutual task 12 (4%) Mutual experience 103 (35%) Social co-present absent Remote task 22 (8%) Absent friends/family 63 (21%) Personal task 29 (10%) Functional Personal reflection 120 (41%) Affective Individual
Social affective : absent friends and family ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ This was a telepresence - she could feel like she is here to see it." “ One of my work colleagues said … I haven't seen your little cherub for a while.”
Social functional: remote task ,[object Object],[object Object],[object Object],[object Object],[object Object]
Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications for image sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Personal Communication ,[object Object],[object Object]
Communication channels have clear benefits and reflect intent ,[object Object],Use Example: Intent Benefit Email - Text IM - Text Mobile Phone Call - Voice SMS/Text Message - Text MMS Message - image and text Blog/MySpace Post - image and text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Dodgeball
[object Object],[object Object],[object Object],[object Object],SLAM Scott Counts :: Shelly Farnham :: Jordan Schwartz :: Henky Alimin Lightweight Grouping for Mobile Communication, Coordination, & Sharing
SensorPlanet: Manhattan Story Mashup http:// www.storymashup.org/video/index.html
Also Available ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coming Soon ,[object Object],[object Object]
About Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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CS147 Social Mobile

Editor's Notes

  1. Appropriate - one social company, one mobile company.