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IA summit closing plenery


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IA summit closing plenery

  1. 1. Fast, cheap & somewhat in control 10 lessons from the design of SlideShare <ul><li>Rashmi Sinha </li></ul><ul><li>Uzanto & SlideShare </li></ul>
  2. 2. Who am I? <ul><li>my influences… </li></ul>
  3. 3. <ul><li>Prof. Bill Heindel </li></ul><ul><li>Dept of Psychology </li></ul><ul><li>Brown University </li></ul>Prof. Andy Van Dam Dept of Computer Science Brown University 1993-1998
  4. 4. <ul><li>Prof. Marti Hearst </li></ul><ul><li>Information School </li></ul><ul><li>UC Berkeley </li></ul>Prof. Hal Varian Information School UC Berkeley 1999-2002
  5. 5. IA thoughts about the state of the field…
  6. 6. No navel gazing well, maybe a little
  7. 7. Rumors of the death of IA have been greatly exaggerated
  8. 8. old timers back for more
  9. 9. new comers who found like-minded people
  10. 10. and some products
  11. 11. Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization Web 2.0 RIAs Mobile IA UX management Prediction markets topics – some old, some new
  12. 12. Registrations at IA Summit are growing
  13. 13. the story of MindCanvas & SlideShare
  14. 14. working at a startup…
  15. 15. UX methods or just in time design
  16. 16. SlideShare <ul><li>launched Oct 2006 </li></ul>
  17. 17. Presentations are hard to share <ul><li>A social critique of PowerPoint </li></ul><ul><li>Large-scale sharing </li></ul><ul><li>A social space, not a utility: Office 2.0? </li></ul>
  18. 18. First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… <ul><li>How it works </li></ul><ul><li>People connect to each other </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>“ Are you my friend” type of awkwardness </li></ul>
  19. 19. Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him <ul><li>How it works </li></ul><ul><li>People share objects | watch others </li></ul><ul><li>Connections through objects </li></ul><ul><li>Social info streams: emergence of popular, interesting items </li></ul>
  20. 20. good content floats to top <ul><li>Multiple models of popularity </li></ul><ul><li>Users drive navigation </li></ul>
  21. 21. Slides as MICROCONTENT <ul><li>URL for every slide </li></ul><ul><li>Comment on individual slides </li></ul>
  22. 22. What people share on SlideShare <ul><li>Venture capitalists share advise </li></ul><ul><li>Ministers share sermons </li></ul><ul><li>Teachers share lesson plans </li></ul><ul><li>Entrepreneurs share business plans </li></ul>
  23. 23. how SlideShare fits into people’s live
  24. 24. 10 Lessons from SlideShare
  25. 25. 1. The alpha as the first reaction
  26. 26. 2. The beta is the market probe <ul><li>Research is about hypotheticals, get feedback to real thing </li></ul><ul><li>Our methods are individualistic </li></ul><ul><li>What is the risk of failure? </li></ul>
  27. 27. How developed should the Beta be? <ul><li>Get basic concept across and no more </li></ul><ul><li>Leave room for flexibility </li></ul>
  28. 29. 2. You don’t need personas <ul><li>When you know your users by name </li></ul><ul><li>They want to visit your offices </li></ul><ul><li>They email you everyday </li></ul>
  29. 31. Get into a conversation with users <ul><li>Answer emails personally </li></ul><ul><li>Monitor blogs, subscribe to RSS </li></ul><ul><li>Customer service as user research </li></ul>
  30. 32. 3. Launch first, refine later <ul><li>Don’t over-analyze </li></ul><ul><li>Look at best practices, take a guess </li></ul><ul><li>Put it out there. Respond. Refine. </li></ul>
  31. 33. 4. There is something about social websites <ul><li>Design works differently than design for individual </li></ul>
  32. 34. MindCanvas as design for the individual Usability Control Interaction Flow Engagement
  33. 35. SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
  34. 36. 5. Get yourself a shadow app <ul><li>Keep a pulse on main metrics </li></ul><ul><li>Simpler than logs, faster than usability testing </li></ul><ul><li>Whole team responds to it </li></ul><ul><li>Experiments without A-B setup </li></ul>
  35. 37. 6. designer-developer role is crucial <ul><li>Easier communication </li></ul><ul><li>Reduced design work </li></ul>
  36. 38. 7. Under invest in visual design <ul><li>Let users feel ownership of space </li></ul><ul><li>Unpolished look is fine </li></ul>
  37. 39. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
  38. 40. 9. Single biggest win: make app faster
  39. 41. 10 . designers as entrepreneurs <ul><li>How to find first 1000 users or first 100 customers </li></ul><ul><li>Lifestyle business? </li></ul>
  40. 42. Find yourself a developer partner Focus on execution You cannot just “hire a developer”
  41. 43. Picture of data center
  42. 44. Do you need traditional UX methods to design a SlideShare ?
  43. 45. YES : When feedback becomes a torrent <ul><li>Feedback form not enough. Too unstructured </li></ul><ul><li>Issues need prioritization </li></ul><ul><li>Diff users -> diff features </li></ul><ul><li>New team members need summary info </li></ul><ul><li>Improvements beyond low hanging fruits </li></ul>
  44. 46. Capitulate Collaborate or Initiate <ul><li>Marianne Sweeny </li></ul>
  45. 47. What when everyone is a designer? <ul><li>Jared Spool </li></ul>
  46. 48. What when everyone is a developer? Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an API (Google Maps?)
  47. 49. Finally <ul><li>Some summit slides </li></ul><ul><li> </li></ul><ul><li>you can find me at </li></ul><ul><li> </li></ul>