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Buyers will compare value prop with AdWords. You need to understand it deeply, understand why you to (adwords)
to execute on (you need to hire direct sales) Work very well when you have a valuable audience Are high-risk: until you have enough audience to matter, you can’t do the deals.
Web is all about measurement Lots of small companies It’s all measurable. Why don’t hear about them much: (they get profitable fast, don’t need funding) (image for lead gen) Ethical issues abound. Sharp-elbowed, somewhat sleazy market. By being clean and transparent you can have a clear value proposition for your customers and are clearly differentiated from the old-world.
With an open culture of sharing, digital objects already travel far. With SlideShare's new platform for lead generation, these presentations become traveling landing pages - which can capture leads wherever they get shared.
– 3 parties. Google video about balancing interests of all three Small businesses not used to paying per lead. Large businesses are happy to pay prices for detailed qualified leads. Can you supply enough to make them happy?
Its hard algorithmic work: not a vanilla web-dev project.
Groupon example. Make the creative
Sharing is the new lead gen - Talk at Web 2.0 expo
Sharing is the new lead gen Rashmi Sinha, SlideShare
Inventing the new social paradigms comes naturally