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Designing for online communities: thinking about social and technical design Nancy White/Full Circle Associates Matt Moore...
Human spectrogram
what is online community anyway? <ul><li>Our baseline definition(s) </li></ul>
<ul><li>individual    group    community    network </li></ul>
<ul><li>social design     purpose, people and processes </li></ul>
<ul><li>technical design   tools and infrastructure </li></ul>
purpose <ul><li>gain > pain </li></ul><ul><li>who’s purpose? </li></ul><ul><li>orientations </li></ul>
purpose exercise <ul><li>What is the purpose of your community/group? </li></ul><ul><li>Community Checklist </li></ul>
our purpose strengths <ul><li>(we’ll fill this in as the pairs report out…) </li></ul>
our purpose challenges <ul><li>(we’ll fill this in as the pairs report out…) </li></ul>
revise? <ul><li>After hearing other people’s ideas, do you want to alter yours at all? </li></ul><ul><li>Share any changes...
people attitude learning  style motivation Experience -  technology learning
network maps <ul><li>sticky notes </li></ul><ul><li>big paper </li></ul><ul><li>pens </li></ul><ul><li>see Eva Schiffer’s ...
 
…  meetings …  relationships …  community cultivation …  access to expertise …  projects …  context …  individual particip...
activities   oriented to … …  meetings …  context …  community cultivation …  access to expertise …  projects …  open-ende...
Community  activities   oriented to … …  meetings …  context …  community cultivation …  access to expertise …  projects …...
…  meetings …  access to expertise …  context …  community cultivation …  projects …  open-ended   conversation …  content...
support community …  meetings …  access to expertise …  context …  community cultivation …  projects …  open-ended   conve...
Togetherness  Separateness Interacting  Publishing Individual  Group
<ul><li>technical design   tools and infrastructure </li></ul>
technical stewardship <ul><li>access </li></ul>tool selection Implementation/ configuration practices
addressing inherent community tensions Tools Group asynchronous discussion  boards teleconference chat instant  messaging ...
which tools? <ul><li>minimum, elegant configuration </li></ul><ul><li>where you do/don’t have choice </li></ul>
process design <ul><li>driven by purpose </li></ul><ul><li>shaped by technology </li></ul><ul><li>effected by people </li>...
roles exercise <ul><li>Design a job description for a community leader/facilitator/manager (decide) for either an internal...
sharing it out <ul><li>Have a dramatic title for each story </li></ul><ul><li>Make it real </li></ul><ul><li>Listen for ke...
15% solution <ul><li>Noticing and using the influence,  discretion and power individuals  have right now. </li></ul><ul><l...
don’t worry – there  will  be bumps in the road…TALK about them
Resources <ul><li>Online Community Checklist </li></ul><ul><li>http://onlinefacilitation.wikispaces.com/Online+Community+P...
<ul><li>Do we…. </li></ul><ul><ul><li>let it  happen? </li></ul></ul><ul><ul><li>help it  happen? </li></ul></ul><ul><ul><...
Keep   it  simple <ul><ul><li>Keep technology  simple , relevant, and  local </li></ul></ul><ul><ul><li>Build on  what is ...
Tech + Social: Technology has  fundamentally  changed how we can  be together
Many: Networks We:   Communities Me: the Individual Personal  identity, interest & trajectory Bounded  membership; group i...
Many: Networks We:   Communities Me: the Individual Self, identity, consciousness, confidence level, risk tolerance, style...
Togetherness  Separateness Interacting  Publishing Individual  Group  Network
me/we/network time &  space TOGETHERNESS  SEPARATENESS
http://www.flickr.com/photos/worldcafe/227358678 / INTERACTING  PUBLISHING
http://www.flickr.com/photos/worldcafe/227358678 / INTERACTING  PUBLISHING
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Advanced Online Community Design Nov09

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Miscellaneous slides from my Advanced Online Communities workshops in Australia, 2009. Note that these represent raw material rather than a sequence of ideas.

Published in: Design, Technology
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Advanced Online Community Design Nov09

  1. 1. Designing for online communities: thinking about social and technical design Nancy White/Full Circle Associates Matt Moore/Innotecture
  2. 2. Human spectrogram
  3. 3. what is online community anyway? <ul><li>Our baseline definition(s) </li></ul>
  4. 4. <ul><li>individual  group  community  network </li></ul>
  5. 5. <ul><li>social design  purpose, people and processes </li></ul>
  6. 6. <ul><li>technical design  tools and infrastructure </li></ul>
  7. 7. purpose <ul><li>gain > pain </li></ul><ul><li>who’s purpose? </li></ul><ul><li>orientations </li></ul>
  8. 8. purpose exercise <ul><li>What is the purpose of your community/group? </li></ul><ul><li>Community Checklist </li></ul>
  9. 9. our purpose strengths <ul><li>(we’ll fill this in as the pairs report out…) </li></ul>
  10. 10. our purpose challenges <ul><li>(we’ll fill this in as the pairs report out…) </li></ul>
  11. 11. revise? <ul><li>After hearing other people’s ideas, do you want to alter yours at all? </li></ul><ul><li>Share any changes at your table - briefly </li></ul>
  12. 12. people attitude learning style motivation Experience - technology learning
  13. 13. network maps <ul><li>sticky notes </li></ul><ul><li>big paper </li></ul><ul><li>pens </li></ul><ul><li>see Eva Schiffer’s NetMap process http:// netmap.wordpress.com </li></ul>
  14. 15. … meetings … relationships … community cultivation … access to expertise … projects … context … individual participation … content publishing … open-ended conversation Community activities oriented to … Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
  15. 16. activities oriented to … … meetings … context … community cultivation … access to expertise … projects … open-ended conversation … content publishing … individual participation … relationships © 2007 Wenger, White, and Smith Purpose:
  16. 17. Community activities oriented to … … meetings … context … community cultivation … access to expertise … projects … open-ended conversation … content publishing … individual participation … relationships © 2007 Wenger, White, and Smith No image skills Existing relationships Basis for evaluation - motivated Diverse skills/ motivation New to web meetings
  17. 18. … meetings … access to expertise … context … community cultivation … projects … open-ended conversation … content publishing … individual participation … relationships © 2006 Wenger, White, and Smith Community activities oriented to … course
  18. 19. support community … meetings … access to expertise … context … community cultivation … projects … open-ended conversation … content publishing … individual participation … relationships © 2006 Wenger, White, and Smith Community activities oriented to …
  19. 20. Togetherness Separateness Interacting Publishing Individual Group
  20. 21. <ul><li>technical design  tools and infrastructure </li></ul>
  21. 22. technical stewardship <ul><li>access </li></ul>tool selection Implementation/ configuration practices
  22. 23. addressing inherent community tensions Tools Group asynchronous discussion boards teleconference chat instant messaging member directory wiki blog telephony/ VoIP individual profile page e-mail e-mail lists scratch pad RSS “ new” indicators subscription podcast content repository presence indicator buddy list security Q&A systems RSS aggregator newsletter calendar videoconference application sharing whiteboard site index participation statistics search subgroups personalization community public page version control document management UseNet content rating scheduling polling commenting networking tools tagging bookmarking shared filtering geomapping www.TechnologyForCommunities.com Etienne Wenger Nancy White John Smith Individual Interacting Publishing synchronous Group asynchronous
  23. 24. which tools? <ul><li>minimum, elegant configuration </li></ul><ul><li>where you do/don’t have choice </li></ul>
  24. 25. process design <ul><li>driven by purpose </li></ul><ul><li>shaped by technology </li></ul><ul><li>effected by people </li></ul>scaffolds/paths technical experimentation facilitation
  25. 26. roles exercise <ul><li>Design a job description for a community leader/facilitator/manager (decide) for either an internal or external community </li></ul><ul><li>For each line of the description, begin to think about a story or scenario that embodies that job requirement. </li></ul>
  26. 27. sharing it out <ul><li>Have a dramatic title for each story </li></ul><ul><li>Make it real </li></ul><ul><li>Listen for key ideas as others tell their story </li></ul>
  27. 28. 15% solution <ul><li>Noticing and using the influence, discretion and power individuals have right now. </li></ul><ul><li> – Keith McCandless </li></ul>
  28. 29. don’t worry – there will be bumps in the road…TALK about them
  29. 30. Resources <ul><li>Online Community Checklist </li></ul><ul><li>http://onlinefacilitation.wikispaces.com/Online+Community+Planning+Checklist </li></ul><ul><li>Nancy’s Blog </li></ul><ul><li>http://www.fullcirc.com </li></ul><ul><li>Matt’s Blog </li></ul><ul><li>Nancy’s Wiki </li></ul><ul><li>http://onlinefacilitation.wikispaces.com/ </li></ul><ul><li>Nancyw at fullcirc dot com </li></ul><ul><li>Matt’s email </li></ul>
  30. 31. <ul><li>Do we…. </li></ul><ul><ul><li>let it happen? </li></ul></ul><ul><ul><li>help it happen? </li></ul></ul><ul><ul><li>make it happen? </li></ul></ul>
  31. 32. Keep it simple <ul><ul><li>Keep technology simple , relevant, and local </li></ul></ul><ul><ul><li>Build on what is there and being used </li></ul></ul><ul><ul><li>Involve users in the design </li></ul></ul><ul><ul><li>Strengthen capacity </li></ul></ul><ul><ul><li>Introduce greater monitoring & evaluation, especially participatory approaches . </li></ul></ul><ul><ul><li>Include communication strategies. </li></ul></ul><ul><ul><li>Research and share learning about what works, and what fails. </li></ul></ul>http://www.infodev.org/en/Publication.84.html
  32. 33. Tech + Social: Technology has fundamentally changed how we can be together
  33. 34. Many: Networks We: Communities Me: the Individual Personal identity, interest & trajectory Bounded membership; group identity, shared interest, human centered Boundaryless; fuzzy, intersecting interests, object centered sociality (Engeström)
  34. 35. Many: Networks We: Communities Me: the Individual Self, identity, consciousness, confidence level, risk tolerance, styles, emotion Distinct power/trust dynamics, shared forward movement or strong blocking, stasis, attention to maintenance, language Flows around blocks, less cohesion, distributed power/trust, change
  35. 36. Togetherness Separateness Interacting Publishing Individual Group Network
  36. 37. me/we/network time & space TOGETHERNESS SEPARATENESS
  37. 38. http://www.flickr.com/photos/worldcafe/227358678 / INTERACTING PUBLISHING
  38. 39. http://www.flickr.com/photos/worldcafe/227358678 / INTERACTING PUBLISHING

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