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Welcome to User Experience (UX) Design at EMBL-EBI


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Interested in learning how User Experience (UX) design can help you meet your goals? Join the UX designers of EMBL-EBI on Friday, 3 March at 11am in the Kendrew Lecture Theatre to hear about what they do and how they make data services better for researchers.

During this 45-minute seminar we will introduce you to UX design, show how it can be applied and demonstrate how it can make a positive difference. The seminar will be followed by a discussion and refreshments, so you can meet EMBL-EBI's UX designers in person and explore how you might benefit from UX design in your own work.

Speakers: Nikiforos Karamamis, Gabby Yordanova, Revathi Nathaniel & Michele Ide-Smith

Organisers & on-hand for questions: Jenny Cham & Joseph Rossetto

Published in: Technology
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Welcome to User Experience (UX) Design at EMBL-EBI

  1. 1. Welcome to UX Design 
  2. 2. European Bioinformatics Institute Galabina Yordanova, UX Designer WHYthis seminar
  3. 3. a 5-minute case
  4. 4. one of our services
  5. 5. personas
  6. 6. jobs to be done framework Source:
  7. 7. team iterations
  8. 8. the process
  9. 9. the outcome curiosity general excitement, more surveys, and desire to learn more about their user needs
  10. 10. 1. Interest in UX work for their own service 2. Interest in our tools and methods 3. Interest in the measurable benefits of UX design “I want to learn about our users, too.” the outcomes
  11. 11. today…
  12. 12. 1. Showcase our work and methods 2. Bust some UX myths 3. Ideas on how you can apply UX design
 practices in your team An opportunity to make an impact in building 
 digital services for life scientists. the opportunity
  13. 13. UX
  14. 14. Today: Nikiforos Karamanis, Michele Ide-Smith, Gabby Yordanova, Revathi Nathaniel
  15. 15. UX in Web Development team Nikiforos Karamanis UX Designer Jenny Cham Lead UX Architect Revathi Nathaniel UX Designer Galabina Yordanova UX Designer
  16. 16. Literature Services Michele Ide-Smith Product Manager Anusha Iyer UX Architect Sangya Pundir UX Manager Protein-related Services
  17. 17. What is User Experience? Michele Ide-Smith, Product Manager and UX Europe PMC
  18. 18. @micheleidesmith "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. - Nielsen Norman Group
  19. 19. @micheleidesmith “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system.” - Don Norman
  20. 20. What UX isn’t…
  21. 21. @micheleidesmith
  22. 22. What UX is…
  23. 23. @micheleidesmith Empathy with users
  24. 24. @micheleidesmith “Efficiency is doing things right; effectiveness is doing the right thing” - Peter Drucker
  25. 25. @micheleidesmith Problem solving Problem solving
  26. 26. @micheleidesmith A team sport
  27. 27. When do you do UX?
  28. 28. @micheleidesmith Throughout the project/ product lifecycle* *Ideally
  29. 29. @micheleidesmith UX is a continuous process Discovery DesignValidation
  30. 30. @micheleidesmith Discovery DesignValidation User research Competitor benchmarking Task models & user journeys Personas Frame the problem Interview stakeholders Workshops
  31. 31. @micheleidesmith “What features would you like?” “How can we make this feature better?” “How do you think this should work?”
  32. 32. @micheleidesmith Qual and quant research Context of use Primary users Stakeholders Behaviours Activities Pain points Motivations
  33. 33. @micheleidesmith Validate assumptions continually
  34. 34. @micheleidesmith Discovery DesignValidation Ideation Sketching Prototyping Coding Content writing
  35. 35. @micheleidesmith Prototyping Sketches and prototypes
  36. 36. @micheleidesmith Legend Existing page New page Decision 3rd party service Create account ORCID Plus Twitter EPMC Has signed in before? Yes Select account to sign in Link accounts Use 3rd party account? No Sign in No 3rd party serviceYes Visited ‘link accounts page?’ My Europe PMC home No Yes Finished linking? Yes No Link accounts popup Seen ‘link accounts’ popup before? YesPlus sign in No User only sees this page once - store DB flag User only sees this page once - store DB flag Plus home page Europe PMC - Merge User Accounts Flow Link accounts Confirmation popup User only sees this page once - store DB flag Is signed into EPMC? Yes No Validate email address User journeys
  37. 37. @micheleidesmith Flows and mockups
  38. 38. @micheleidesmith Discovery DesignValidation Usability testing A/B testing Analytics Surveys
  39. 39. @micheleidesmith Usability testing
  40. 40. @micheleidesmith Analytics
  41. 41. UX is collaborative
  42. 42. @micheleidesmith Own the user experience of your service!
  43. 43. @micheleidesmith Get involved… • Empathise with users - observe/run usability tests, gather user feedback, ask “Who is using our service? What are they trying to achieve? Why?” • Be a designer - it’s about problem solving, and the best ideas come from team collaboration • Use design guidelines - e.g. the EBI style guidelines
  44. 44. Why is the Open Targets Platform intuitive? Dr Nikiforos Karamanis Lead User Experience Designer European Bioinformatics Institute
  45. 45. • Very intuitive, you just search for your target and you get the information. It doesn’t require training. • Pulls lots of information together in an intuitive interface. • Powerful resource, clear links and easy to use without training, especially for a non-bioinformatician. A comprehensive and intuitive resource
  46. 46. Why is the Platform intuitive? • We try to know our users • We design and test as a team • We design and test iteratively
  47. 47. Help R&D scientists identify the right target for a drug
  48. 48. Based on Lean UX: Chapter 3 (p26-29)
  49. 49. Interviews and Observations
  50. 50. We don’t ask users what they want… We try to understand what they want to achieve!
  51. 51. Derek Research scientist in “Best Pharmaceutical” working on drug discovery Background and motivations: • PhD in systems biology, post-doc in mechanisms involved in metabolic disorders. • Keen on working in a hands-on role in the industry to broaden his expertise and make a difference. Research questions: • Which targets can be associated with asthma? • Which diseases can be associated with PDE4D? Behaviours: • Spends about half of his time in the lab. Often stays in the lab until late to set up or complete experiments. • Accesses information via PubMed and internal databases. • Tried to use bioinformatics tools and software but finds them hard to learn, understand and use. Needs and painpoints: • To make decisions about the association between a potential drug target and a disease, I require information from various data sources. • I need support by a bioinformatician to put together and access all this information. But a bioinformatician is not readily available to help me answer simple queries related to my research questions. • Not all data is equal: Where was this study published? How long ago? Serve Derek by… • Integrating the dispersed evidence and enabling him to access it directly. • Helping him answer simple queries more easily. • Providing him with links to supporting publications. Based on Lean UX: Chapter 3 (p26-29)
  52. 52. Know your users: The quick win • Write down who you think your users are and what they do. • Look for people like that and find out more about them. • Include your team mates in user research. ØUse insights from user research to state problems that your designs should solve.
  53. 53. The quick read Lean UX: Chapter 3
  54. 54. Design as a team
  55. 55. Design with users
  56. 56. Explore alternatives and iterate
  57. 57. Design as a team: The quick win • Reserve one morning per month for a design activity. • Sketch with pen and paper. • Sketch iteratively. • Include your team mates in the design activity. ØTest your designs with users.
  58. 58. The quick read Lean UX: Chapter 3 Five design sheets
  59. 59. Test as a team
  60. 60. How many users to test with?
  61. 61. How many users to test with? Krug 2006: p.139
  62. 62. From sketch to release in just 7 iterations
  63. 63. Test as a team: The quick win • Reserve one morning per month for a feedback session. • Show your design to a few users. • Include your team mates in the feedback session. • Ask for feedback early and often. ØAct on this feedback.
  64. 64. The quick read Lean UX: Chapter 3 Five design sheets Don't make me think: Chapter 9
  65. 65. • Our design and testing participants • Open Targets development team and leadership • UX colleagues at EBI and Francis Rowland Thank you!
  66. 66. Interested in… Team ownership of UX Michele Ide-Smith
  67. 67. Interested in… How to tap creative potential Anusha Iyer
  68. 68. Interested in… Product conceptualisation Sangya Pundir
  69. 69. Interested in… UX product planning, cost and strategy Jenny Cham
  70. 70. Interested in… Lean UX methodology Nikiforos Karamanis
  71. 71. Interested in… Job to be done framework Galabina Yordanova
  72. 72. Interested in… Lean user research Revathi Nathaniel
  73. 73. How can we work together? • Talk to us! • Provide practical support and advice, templates etc. • Request for UX support in EBI project • Email Jenny Cham Lead UX Architect Nikiforos Karamanis UX Designer Galabina Yordanova UX Designer Jonathan Hickford Web Development Team Lead Revathi Nathaniel UX Designer
  74. 74. Learn more • Engage with the UX community • Join the EBIUX slack channel •
  75. 75. • Engage with the UX community • Join the UX slack channel • • Attend local UX conferences, Meet-ups • UXCambridge, Cambridge Usability Group
  76. 76. Next THANKS!