Resumehh…@HamzaK
You are special.You know it.I know it.Your mom knows it.
“You’re one in a million.”  But in a world of 7 billion people,that means that there’s 7000 of you!
We live in a world of mythsHere are some myths we subscribeto...
Success will come overnight
Anyone can be a rockstar          entrepreneur
Fortune will find you
Forsome ofyou, thisis true            For the rest of              us though…
You’re going to apply online?So are 500 other people.
Oh, you graduated with a BBA?Tell me more.
I’m not hatingWe simply grew up in a culture of         entitlement,
iPod, iPad, iPhone, etc.   Devices with “i” in the prefix!
Deferred adolescenceWe’re not leaving our homesuntil our late 20’s
Myth of higher education   It’s not the be-all-end-all.
We paid $50k for our degrees,we deserve jobs!Don’t be silly.
“But, I have a 4.0 GPA!”               That’s nice.
Old model doesn’t work in new economic realities Saturation + race to the bottom
“If you don’t like change, you aregoing to like irrelevance even less.”         - General Eric Shinseki
Disrupt the hiring process!
Let’s hack this.Ready?
In Progress               Level 1:          Personal Branding
What is a brand?
Brands are born of experience
Interactions + Feelings= Brands
Commodity vs. Lifestyle
A collection of  perceptions
The power ofthe personal   brand
Why is personal brandingimportant?
Growing engagement
Compensation & the premium
6 p’s to building a personal brand
1) Passion
2) Purpose
3) Planning
4) People
5) Play
6) Perseverance
Your brand plan
What are your goals?
What do you value?
What are your passions?
What motivates you?
What makes you remarkable?
The Brand Plan• Identify your passions
The Brand Plan• Identify your passions• Take inventory
The Brand Plan• Identify your passions• Take inventory• Craft your identity
The Brand Plan•   Identify your passions•   Take inventory•   Craft your identity•   Distribute and scream
The Brand Plan•   Identify your passions•   Take inventory•   Craft your identity•   Distribute and scream•   Measure and ...
Recap• The old employment model isn’t effective• Invest in building your personal brand• Passion, purpose, planning, peopl...
Completed   In Progress             Level 2:     Leveraging Social Media
First things first!
What is socialmedia?
Story telling,story telling,story telling.
Some facts
93% of companies are using social media networks for recruiting in            2013.
14.4 million people used socialmedia to find their last job in 2011.
86% of employers say candidatesshould make their profiles more       employer-friendly.
1 out of 3 employers rejected candidates because of somethingthey found out about them online.
It gets worse…
Nothing is deleted. Every public tweet is fed into the us                  library of congress                            ...
@BadBetch13:“Pop a molly I’msweatin!” #Woo
Candidates are NOT hired because of:•   Inappropriate pictures/info•   Shared confidential info about past employer•   Dis...
Candidates ARE hired because of:•   Accounts supported qualifications•   Awards & accolades were visible•   Showcased a go...
“If you’re not telling your story via  social channels, someone is. Tellyour own story, or someone will tell              ...
To Do• Google yourself
To Do• Google yourself• Use a vanity profile to make all of your social  media easily accessible
To Do• Google yourself• Use a vanity profile to make all of your social  media easily accessible• Take your resume online ...
To Do• Google yourself• Use a vanity profile to make all of your social  media easily accessible• Take your resume online ...
And now, for some tools…
Recap• Traditional resumes will become obsolete• Invest in mastering social media• Be strategic about your use of social m...
Complete      Complete      In Progress              Level 3:       Disrupt The Traditional         Job Search Process
Catch 22 of Employment:Can’t get a job without experience.Can’t get experience without a job.
It’s not just what      you know…   It’s WHO you know
Think in terms ofcircles of influence.
Follow companies
Informational    interviews
Stay in touch
Seek mentorship
Recap•   It’s not just what you know, it’s who you know•   Conduct informational interviews•   Follow brands•   Use social...
Do This Tomorrow
Do This Tomorrow• Build your brand plan
Do This Tomorrow• Build your brand plan• Build your social policy
Do This Tomorrow• Build your brand plan• Build your social policy• Build your support group
Do This Tomorrow•   Build your brand plan•   Build your social policy•   Build your support group•   Do not tweet after 2a...
Thank You!@HamzaK
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
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"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium

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  • I’m going to spend the next hour or so going over three things with you:Why resumes and cover letters are obsoleteHow to build your personal brandHow to leverage social media to disrupt the job search process
  • Every public tweet is fed into the us library of congressAndA report from twitter said government requests are generally made in conjunction with some kind of criminal investigation; 815 requests came from the united states government and twitter complied 69% of the time.
  • Easy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs (tweetmyjobs.com)Simple way to start a conversation with someone you don’t know
  • Complete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URLKeep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
  • Searched commonly for background checksReview your privacy settings Like recruited pages on FacebookJoin & participate in industry groupsUse the search function
  • "Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium

    1. 1. Resumehh…@HamzaK
    2. 2. You are special.You know it.I know it.Your mom knows it.
    3. 3. “You’re one in a million.” But in a world of 7 billion people,that means that there’s 7000 of you!
    4. 4. We live in a world of mythsHere are some myths we subscribeto...
    5. 5. Success will come overnight
    6. 6. Anyone can be a rockstar entrepreneur
    7. 7. Fortune will find you
    8. 8. Forsome ofyou, thisis true For the rest of us though…
    9. 9. You’re going to apply online?So are 500 other people.
    10. 10. Oh, you graduated with a BBA?Tell me more.
    11. 11. I’m not hatingWe simply grew up in a culture of entitlement,
    12. 12. iPod, iPad, iPhone, etc. Devices with “i” in the prefix!
    13. 13. Deferred adolescenceWe’re not leaving our homesuntil our late 20’s
    14. 14. Myth of higher education It’s not the be-all-end-all.
    15. 15. We paid $50k for our degrees,we deserve jobs!Don’t be silly.
    16. 16. “But, I have a 4.0 GPA!” That’s nice.
    17. 17. Old model doesn’t work in new economic realities Saturation + race to the bottom
    18. 18. “If you don’t like change, you aregoing to like irrelevance even less.” - General Eric Shinseki
    19. 19. Disrupt the hiring process!
    20. 20. Let’s hack this.Ready?
    21. 21. In Progress Level 1: Personal Branding
    22. 22. What is a brand?
    23. 23. Brands are born of experience
    24. 24. Interactions + Feelings= Brands
    25. 25. Commodity vs. Lifestyle
    26. 26. A collection of perceptions
    27. 27. The power ofthe personal brand
    28. 28. Why is personal brandingimportant?
    29. 29. Growing engagement
    30. 30. Compensation & the premium
    31. 31. 6 p’s to building a personal brand
    32. 32. 1) Passion
    33. 33. 2) Purpose
    34. 34. 3) Planning
    35. 35. 4) People
    36. 36. 5) Play
    37. 37. 6) Perseverance
    38. 38. Your brand plan
    39. 39. What are your goals?
    40. 40. What do you value?
    41. 41. What are your passions?
    42. 42. What motivates you?
    43. 43. What makes you remarkable?
    44. 44. The Brand Plan• Identify your passions
    45. 45. The Brand Plan• Identify your passions• Take inventory
    46. 46. The Brand Plan• Identify your passions• Take inventory• Craft your identity
    47. 47. The Brand Plan• Identify your passions• Take inventory• Craft your identity• Distribute and scream
    48. 48. The Brand Plan• Identify your passions• Take inventory• Craft your identity• Distribute and scream• Measure and repeat
    49. 49. Recap• The old employment model isn’t effective• Invest in building your personal brand• Passion, purpose, planning, people, play, perseverance• Personal branding has benefits today• Personal branding will have benefits tomorrow
    50. 50. Completed In Progress Level 2: Leveraging Social Media
    51. 51. First things first!
    52. 52. What is socialmedia?
    53. 53. Story telling,story telling,story telling.
    54. 54. Some facts
    55. 55. 93% of companies are using social media networks for recruiting in 2013.
    56. 56. 14.4 million people used socialmedia to find their last job in 2011.
    57. 57. 86% of employers say candidatesshould make their profiles more employer-friendly.
    58. 58. 1 out of 3 employers rejected candidates because of somethingthey found out about them online.
    59. 59. It gets worse…
    60. 60. Nothing is deleted. Every public tweet is fed into the us library of congress And A report from twitter said government requests are generally made in conjunction with some kind of criminal investigation; 815 requests came from the united states government and twitter complied 69% of the time.
    61. 61. @BadBetch13:“Pop a molly I’msweatin!” #Woo
    62. 62. Candidates are NOT hired because of:• Inappropriate pictures/info• Shared confidential info about past employer• Discriminatory comments• Lied about their qualifications• Bad mouthed past employer• Poor communication skills
    63. 63. Candidates ARE hired because of:• Accounts supported qualifications• Awards & accolades were visible• Showcased a good “feel”/fit• Conveyed a professional image• Displayed creativity• Had good references
    64. 64. “If you’re not telling your story via social channels, someone is. Tellyour own story, or someone will tell it for you.” @JenniferMcClure
    65. 65. To Do• Google yourself
    66. 66. To Do• Google yourself• Use a vanity profile to make all of your social media easily accessible
    67. 67. To Do• Google yourself• Use a vanity profile to make all of your social media easily accessible• Take your resume online and make it visually appealing (Vizualize.me, LinkedIn Labs, etc.)
    68. 68. To Do• Google yourself• Use a vanity profile to make all of your social media easily accessible• Take your resume online and make it visually appealing (Vizualize.me, LinkedIn Labs, etc.)• Track your progress (CrowdBooster, Visibli, Klout)
    69. 69. And now, for some tools…
    70. 70. Recap• Traditional resumes will become obsolete• Invest in mastering social media• Be strategic about your use of social media• Use social media to advance your personal brand• Use social media to form genuine, lasting and deep relationships
    71. 71. Complete Complete In Progress Level 3: Disrupt The Traditional Job Search Process
    72. 72. Catch 22 of Employment:Can’t get a job without experience.Can’t get experience without a job.
    73. 73. It’s not just what you know… It’s WHO you know
    74. 74. Think in terms ofcircles of influence.
    75. 75. Follow companies
    76. 76. Informational interviews
    77. 77. Stay in touch
    78. 78. Seek mentorship
    79. 79. Recap• It’s not just what you know, it’s who you know• Conduct informational interviews• Follow brands• Use social media to stay in touch• Seek mentorship
    80. 80. Do This Tomorrow
    81. 81. Do This Tomorrow• Build your brand plan
    82. 82. Do This Tomorrow• Build your brand plan• Build your social policy
    83. 83. Do This Tomorrow• Build your brand plan• Build your social policy• Build your support group
    84. 84. Do This Tomorrow• Build your brand plan• Build your social policy• Build your support group• Do not tweet after 2am on a weekend
    85. 85. Thank You!@HamzaK

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