Be Nice. “We do not
know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position… A hazard of social networking is people will read what you write.”
Check Links for professionalism. Look
several pages deep. Remove Pages from Google. (Google “Remove Pages from Google”) Bury The Info. Get more pages that talk about you (LinkedIn, YourName.com, etc). Yourself.
Setting Up The Perfect Profile
1. Your name should only contain your name 2. Catchy headline with keywords you want to be found for 3. Professional Photo 4. Reach at least 501 connections for social proof
10. Add a video or
slideshow using LinkedIn’s new multimedia feature. 8. Use keywords you want to be found for throughout your summary and profile 9. Write in the first person – this is not your resume or CV.
Get on #Twitter. 1.Stay on
top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Celebs
Setting up the Perfect Twitter
Profile 1. Interesting header image 2. Photo, clear, centered. 3. Complete Name, Bio 4. Include Something Fun 5. Location listed 6. Posts regularly
Find Twitter Connections From Discover
tab, click on “Who to follow” to find Twitter users similar to ones you currently follow. From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends.
3 Ways To Use Twitter
1. Learning: Utilizing Twitter as a daily news feed of critical and curated information 2. Helping: Adding back to that community with frequent engagement and helpful responses to friends, industry professionals and influencers. 3. Promoting: Promoting your work, of others in the industry.