the importance of an online presence: entering the world of blogs and blogging


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Presentation from my workshop at the CILIP New Professionals Conference, July 2010. Aimed primarily at Information Professionals who are new to blogging or want to start, but most of it is applicable to all.

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the importance of an online presence: entering the world of blogs and blogging

  1. 1.
  2. 2. the importance of an online presence<br />entering the world of blogs and blogging<br />
  3. 3. 1) Introduction<br />2) Practical Exercise A: introduce yourselves, using our test blog <br />3) The importance of an online presence<br />4) Practical Exercise B: use Personas to find out what the internet thinks of you right now<br />5) Everything you need to start and maintain a blog<br />in the order in which it needs to be done <br />6) Using Twitter to support your blogging activities <br />7) Round-up: and more reasons to blog<br />8) Practical Exercise C: Optional: create an actual blog!<br />
  4. 4. Part 1<br />introduction<br />
  5. 5. This workshop will<br />give you all the tools you need to create your online <br />presence, via an Information Professional blog<br />
  6. 6. And it will enthuse you!<br />
  7. 7. This workshop isn’t about…<br />
  8. 8. It is about<br />
  9. 9. Practical Exercise A:<br />Introduce yourselves, using our test blog…<br />Part 2<br />
  10. 10. It’s time to start blogging already?<br />
  11. 11. <ul><li>Go to and choose the first link for the wikimanworkshop test blog
  12. 12. Sign in with your wordpress username and password, then follow the instructions
  13. 13. Publish a blog post – just a short paragraph - about who you are and why you want to start blogging...</li></li></ul><li>Part 3<br />theimportanceof<br />anonline presence<br />
  14. 14. Reasons you should be online<br /><ul><li>There's a million and one Info Pros already there
  15. 15. People will be Googling you anyway
  16. 16. It can lead to all kinds of opportunities</li></ul>…and perhaps most importantly of all… <br /><ul><li>Recruiters are looking increasingly to online reputation to choose between candidates</li></li></ul><li>earlier this year cross-tab published the findings from <br />their Microsoft-commissioned research on:<br />available via:<br />Online Reputation in a Connected World<br />
  17. 17. Here’s what <br />they found<br />
  18. 18. Recruiters and HR professionals who believe the use of online reputational data will increase in 5 years <br />
  19. 19. Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.<br />Though most consumers surveyed do manage their reputation at least to some extent, there are a significant percentage of respondents (between 30% and 35% depending on nationality) who don’t feel their online reputation affects either their personal or professional life. Consequently, they are not taking steps to manage their reputations. <br />
  20. 20. What it comes down to is if there are two otherwise equal candidates<br />And one can demonstrate that they are a reflective practitioner through a well-written blog…<br />
  21. 21. In the absence of a significant work history, an online presence can help distinguish a job candidate from the sea of new librarian resumes that come across most search committee members’ desks.<br /> - Meredith Farkas | Your Virtual Brand<br />
  22. 22. Practical Exercise B:<br />use Personas to find out what the internet thinks of you right now<br />Part 4<br />
  23. 23. Another important way to manage your online profile is via…<br />LinkedIn's Search Engine rankings are crazy-high<br />
  24. 24. Part 5<br />Slideshareviewers – click the pic of the Prezi to view it<br />
  25. 25. Part 6<br />using Twitter to support your blogging activities<br />
  26. 26. Twitter is great for… Networking<br />Online social networking, and as a head-start for networking face-to-face<br />
  27. 27. Links<br />I get countless links about stuff I’m interested in, from people who know a lot more than I do… <br />
  28. 28. Asking questions<br />Sometimes Google isn’t enough. You can ask a question and get an informed response from people you trust<br />
  29. 29. Listening in<br />When two (or more) people you follow are conversing on Twitter you are shown their tweets – this leads to all sorts of serendipitous discovery of information and ideas! <br />
  30. 30. Promotion<br />Promotion<br />Twitter generates an enormous amount of traffic to blogs – if people ReTweet your link, the views increase exponentially. People’s tweets can add to the discussion, too.<br />
  31. 31.
  32. 32. But make sure you give a little<br />If you only use Twitter to self-promote, people will probably just ignore you. You’ll get much more out of it if you become involved with the community, tweet links to other blogs, etc etc.<br />
  33. 33. Three more tips for getting the most out of <br />
  34. 34. Oh and there is one other good reason to use Twitter: the weird, pointless and utterly fabulous <br />PARADE!<br />
  35. 35. Part7<br />Round-up: and more reasons to blog<br />
  36. 36. you’re plugged in to the wider profession<br />
  37. 37. helps ensure you’re a<br />Reflective Practitioner<br />
  38. 38. You never know where it might lead<br />
  39. 39. It’s FUN!<br />
  40. 40. One<br /> last tip…<br />
  41. 41. Why not hit the ground running?<br />Save your introduction for another time – for the first post, dive right in with something really meaty<br />And be yourself from the start – if the blog goes well, you’ll end up being yourself eventually anyway…<br />
  42. 42. Thank you!<br />[Optional practical exercise: <br />set up a blog right now, and I’ll help you out]<br />
  43. 43. Slideshare viewers: click here to go to<br />
  44. 44. Photo credits<br />Chalkboard: thewikiman, via Photfunia /Laptop: julio.garciah / Path: -= Bruce Berrien =- / Tools: batega / Yay: Richard Moross / Money: thewikiman, via Photfunia / People: guiguibu91 / Book close up: visual.dichotomy / Platform: twenty_questions / Feature: thewikiman, via says-it / Steps: ~pearl~ / Juggling Practice: Cayusa / Shaking hands: enriqueburgosgarcia / iPad: Jinod / Keyboard: J_D_L / Quote it: umjanedoan/ Brand Manual: Dplanet:: / Networking - GustavoG... / Links – Ravages / Asking questions - Oberazzi / Listening in – abrinsky / Promotion: thewikiman, via Photfunia / Balloon: Brandon Christopher Warren / Blogging T-Shirt: antigone78 / Plug: Darrren Hester / Reflection: thewikiman, via Photfunia / Path: CaptPiper / Snow Diver: stuant63 / Asparagus: geishaboy500 /Sky Diver: divemasterking2000 / This one: thewikiman, via Photfunia<br />