The Importance of an Online Presence: Entering the World of Blogs and Blogging. Workshop facilitated by Ned Potter at the New Professionals Conference 2010 held at University of Sheffield.

2. the importance of an online presence entering the world of blogs and blogging

3. 1) Introduction 2) Practical Exercise A : introduce yourselves, using our test blog 3) The importance of an online presence 4) Practical Exercise B : use Personas to find out what the internet thinks of you right now 5) Everything you need to start and maintain a blog in the order in which it needs to be done 6) Using Twitter to support your blogging activities 7) Round-up : and more reasons to blog 8) Practical Exercise C : Optional: create an actual blog !

4. Part 1 introduction

5. This workshop will give you all the tools you need to create your online presence, via an Information Professional blog

6. And it will enthuse you!

7. This workshop isn’t about…

8. It is about

9. Part 2 Practical Exercise A: Introduce yourselves, using our test blog…

10. It’s time to start blogging already?

12. Part 3 the importance of an online presence

14. earlier this year cross-tab published the findings from their Microsoft-commissioned research on: available via : http://www.microsoft.com/privacy/dpd/research.aspx Online Reputation in a Connected World

15. Here’s what they found

16. Recruiters and HR professionals who believe the use of online reputational data will increase in 5 years

18. What it comes down to is if there are two otherwise equal candidates And one can demonstrate that they are a reflective practitioner through a well-written blog…

20. Practical Exercise B: use Personas to find out what the internet thinks of you right now Part 4

21. Another important way to manage your online profile is via… LinkedIn's Search Engine rankings are crazy-high

22. Part 5 Slideshare viewers – click the pic of the Prezi to view it

23. Part 6 using Twitter to support your blogging activities

24. Twitter is great for… Networking Online social networking, and as a head-start for networking face-to-face

25. Links I get countless links about stuff I’m interested in, from people who know a lot more than I do…

26. Asking questions Sometimes Google isn’t enough. You can ask a question and get an informed response from people you trust

27. Listening in When two (or more) people you follow are conversing on Twitter you are shown their tweets – this leads to all sorts of serendipitous discovery of information and ideas!

28. Promotion Promotion Twitter generates an enormous amount of traffic to blogs – if people ReTweet your link, the views increase exponentially. People’s tweets can add to the discussion, too.

30. But make sure you give a little If you only use Twitter to self-promote, people will probably just ignore you. You’ll get much more out of it if you become involved with the community, tweet links to other blogs, etc etc.

31. Three more tips for getting the most out of

32. Oh and there is one other good reason to use Twitter: the weird, pointless and utterly fabulous PARADE!

33. Part 7 Round-up : and more reasons to blog

34. you’re plugged in to the wider profession

35. helps ensure you’re a Reflective Practitioner

36. You never know where it might lead

37. It’s FUN!

38. One last tip…

39. Why not hit the ground running? Save your introduction for another time – for the first post, dive right in with something really meaty And be yourself from the start – if the blog goes well, you’ll end up being yourself eventually anyway…

40. Thank you! [Optional practical exercise: set up a blog right now, and I’ll help you out ]

41. Slideshare viewers: click here to go to thewikiman.org

42. Chalkboard: thewikiman, via Photfunia /Laptop: julio.garciah / Path: -= Bruce Berrien =- / Tools: batega / Yay: Richard Moross / Money: thewikiman, via Photfunia / People: guiguibu91 / Book close up: visual.dichotomy / Platform: twenty_questions / Feature: thewikiman, via says-it / Steps: ~pearl~ / Juggling Practice: Cayusa / Shaking hands: enriqueburgosgarcia / iPad: Jinod / Keyboard: J_D_L / Quote it: umjanedoan / Brand Manual: Dplanet:: / Networking - GustavoG... / Links – Ravages / Asking questions - Oberazzi / Listening in – abrinsky / Promotion: thewikiman, via Photfunia / Balloon: Brandon Christopher Warren / Blogging T-Shirt: antigone78 / Plug: Darrren Hester / Reflection: thewikiman, via Photfunia / Path: CaptPiper / Snow Diver: stuant63 / Asparagus: geishaboy500 /Sky Diver: divemasterking2000 / This one: thewikiman, via Photfunia Photo credits