7 Questions to Ask Before You Jump into Social Media Marketing
•
8 likes•10,264 views
Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016. Covers topics related to university departmental engagement with students on social media.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to 7 Questions to Ask Before You Jump into Social Media Marketing
Similar to 7 Questions to Ask Before You Jump into Social Media Marketing (20)
More from Paul Brown
More from Paul Brown (10)
Recently uploaded
Recently uploaded (20)
7 Questions to Ask Before You Jump into Social Media Marketing
- 2. So who is this guy? @paulgordonbrown
- 4. #ResLifeSocial This session is Twitter-friendly. @paulgordonbrown
- 5. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.) younger generations are using the internet, social media, and mobile technologies at a high rate
- 9. social media is a TOOL @paulgordonbrown
- 10. social media is also a CONTEXT @paulgordonbrown
- 11. broadcasting
- 12. engagement
- 13. teach doing Help students by Take the leap with them.
- 15. @paulgordonbrown
- 16. My tweet: Their responses: Notice the difference.
- 18. @paulgordonbrown
- 19. “Can passenger Paul Brown please press the flight attendant call button?” @paulgordonbrown
- 24. @paulgordonbrown
- 26. @paulgordonbrown
- 27. @paulgordonbrown
- 28. @paulgordonbrown
- 32. Be helpful? Be a champion? Provide information? @paulgordonbrownModified from Gross, 2014
- 33. Outcomes 1. Develop relationships with your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse @paulgordonbrown
- 36. example
- 38. Outcomes1. Develop pride in the institution 2. Develop community and common purpose These outcomes aren’t just reinforced for the students and staff who directly contribute to the effort. Spas virtual and physical contexts. @paulgordonbrown
- 42. All students?
- 44. Parents?
- 45. Alumni?
- 46. Stakeholders?
- 47. example
- 49. Outcomes 1. Develop pride in the institution 2. Engage alumni and create cross- generational connections 3. Enhance sense of globalism, promote study abroad @paulgordonbrown
- 54. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
- 55. Sex Race Age Educational Level Income Employment Status Urban/Rural Which demographic breakdown reveals the biggest disparity in social media adoption? @paulgordonbrown
- 56. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
- 58. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
- 59. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr 30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
- 60. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
- 61. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104 @paulgordonbrown
- 62. example
- 65. Outcomes1. Point out hurtful comments and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action. @paulgordonbrown
- 66. @paulgordonbrown
- 67. @paulgordonbrown
- 68. @paulgordonbrown
- 69. @paulgordonbrown
- 73. ? The royal “we?” Do we know who you are? Or is it a persona? @paulgordonbrownModified from Gross, 2014
- 75. LOL 😃 👍 Thank you for your inquiry. ¯_(ツ)_/¯ @paulgordonbrownModified from Gross, 2014
- 78. example
- 79. @paulgordonbrown
- 80. @paulgordonbrown
- 81. @paulgordonbrown
- 82. @paulgordonbrown
- 83. @paulgordonbrown
- 90. example
- 100. Topic Examples % Leadership Articles Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% @paulgordonbrownModified from Gross, 2014
- 101. example
- 108. integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2
- 115. jumponsocialtrends…
- 116. Involve students
- 117. example