Facebook for Real Estate

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presentation that I created for a one-off presentation to a new group of real estate agents

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Facebook for Real Estate

  1. 1. Social Marketing @DaveWoodson for Real Estate
  2. 2. Social Marketing @DaveWoodson
  3. 3. Social Marketing @DaveWoodson Yes, I know I look like….
  4. 4. Social Marketing @DaveWoodson Well, I did a month ago
  5. 5. Social Marketing @DaveWoodson
  6. 6. Social Marketing @DaveWoodson NO
  7. 7. Social Marketing @DaveWoodson
  8. 8. Social Marketing Why do marketers care about social? Why Should you care about Social? <ul><li>3 out of 4 Americans are using social technology </li></ul><ul><li>2/3 of the global internet population visit social networks </li></ul><ul><li>Visiting social sites is ahead of personal email as the 4 th most popular online activity </li></ul><ul><li>And, it’s growing at 3X the rate of the overall Internet </li></ul>@DaveWoodson
  9. 9. Social Marketing 600,000,000+ @DaveWoodson
  10. 10. Social Marketing 200,000,000 users @DaveWoodson
  11. 11. Social Marketing Over 100,000,000 users <ul><li>almost all fortune 500 are represented </li></ul><ul><li>great visibility no matter your size </li></ul><ul><li>great way to research competition and clients </li></ul><ul><li>SEO friendly links </li></ul>@DaveWoodson
  12. 12. Social Marketing Break it Down @DaveWoodson
  13. 13. Social Marketing Break it Down @DaveWoodson <ul><li>96% of all “millenials” have joined a social network </li></ul>
  14. 14. Social Marketing Break it Down @DaveWoodson <ul><li>96% of all “millennials” have joined a social network </li></ul><ul><li>48% of 18 to 34 year olds are on FaceBook </li></ul>
  15. 15. Social Marketing Break it Down @DaveWoodson <ul><li>96% of all “millennials” have joined a social network </li></ul><ul><li>48% of 18 to 34 year olds are on FaceBook </li></ul><ul><li>28% of them check Facebook from their phone </li></ul>
  16. 16. Social Marketing Break it Down @DaveWoodson <ul><li>96% of all “millennials” have joined a social network </li></ul><ul><li>48% of 18 to 34 year olds are on FaceBook </li></ul><ul><li>28% of them check Facebook from their phone </li></ul>
  17. 17. Social Marketing Break it Down @DaveWoodson <ul><li>96% of all “millennials” have joined a social network </li></ul><ul><li>48% of 18 to 34 year olds are on FaceBook </li></ul><ul><li>28% of them check Facebook from their phone </li></ul><ul><li>the 35 and older crowd represents 30% of Facebook </li></ul>
  18. 18. Social Marketing Break it Down @DaveWoodson There are 206.2 million registered internet users in the United States
  19. 19. Social Marketing Break it Down @DaveWoodson There are 206.2 million registered internet users in the United States 71.2 % are on Facebook
  20. 20. Social Marketing @DaveWoodson Average person on Facebook that engages a Business
  21. 21. Social Marketing @DaveWoodson Average person on Facebook engaging a Business
  22. 22. <ul><ul><li>Logo & Information </li></ul></ul>
  23. 23. <ul><li>images and video </li></ul>
  24. 24. <ul><li>Events </li></ul><ul><li>Pull in your blog feeds </li></ul><ul><li>The possibilities are limitless </li></ul>
  25. 25. Social Marketing Listen @DaveWoodson
  26. 26. Social Marketing Listen Engage @DaveWoodson
  27. 27. Social Marketing Listen Engage Share @DaveWoodson
  28. 28. Social Marketing Listen Engage Share LISTEN @DaveWoodson
  29. 29. Social Marketing Broadcast vs. Interaction <ul><li>Engage </li></ul>@DaveWoodson
  30. 30. Social Marketing Broadcast vs. Interaction <ul><li>Engage </li></ul>Sharing is Caring @DaveWoodson
  31. 31. Social Marketing Broadcast vs. Interaction <ul><li>Interact </li></ul>@DaveWoodson
  32. 32. Social Marketing Broadcast vs. Interaction <ul><li>Interact </li></ul>If you listen your friends will tell you @DaveWoodson
  33. 33. Social Marketing Broadcast vs. Interaction @DaveWoodson
  34. 34. Social Marketing Don’t be that Guy… @DaveWoodson
  35. 35. Social Marketing Don’t be that Guy… @DaveWoodson
  36. 36. Social Marketing @DaveWoodson
  37. 37. Social Marketing Don’t be that Guy… @DaveWoodson
  38. 38. Social Marketing Don’t be that Guy… @DaveWoodson
  39. 39. Social Marketing Don’t be that Guy… Also Avoid…. OVER Sharing @DaveWoodson
  40. 40. Social Marketing Don’t be that Guy… Also Avoid…. Tagging People in Bad Pics @DaveWoodson
  41. 41. Social Marketing Don’t be that Guy… Also Avoid…. @DaveWoodson
  42. 42. Social Marketing Don’t be that Guy… Also…. Have a Filter @DaveWoodson
  43. 43. Social Marketing @DaveWoodson
  44. 44. Social Marketing @DaveWoodson
  45. 45. Social Marketing @DaveWoodson
  46. 46. Social Marketing @DaveWoodson
  47. 47. Social Marketing @DaveWoodson Contact Information: twitter.com/DaveWoodson facebook.com/theDaveWoodson Linked.com/in/DaveWoodson (219)872-8000 ME

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