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The Top 7 Content Marketing Struggles

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These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.

In fact, just 42% of marketers say they're effective at content marketing.

This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!

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The Top 7 Content Marketing Struggles

  1. STRUGGLES The Top 7  Content Marketing AND HOW TO TACKLE THEM QUANTITY SILOED TEAMS TALENT ANALYTICS VARIETY ENGAGEMENT
  2. THESE DAYS, MARKETERS ARE CREATING A TON OF CONTENT... NOW EPIC THAT'S SERIOUSLY
  3. BUT MANY LACK A PROCESS FOR CREATING, MANAGING AND PUBLISHING THAT CONTENT So it's not doing them much good. (Sad face). Just 42%  of marketers  say they're  effective at  content marketing.* * "B2B 2014 Content Marketing Benchmarks and Trends." CMI, October 2013.
  4. FREAKING OUT WON'T GET YOU FAR HELP! Even though you're bombarded by  digital channels.
  5. BUILDING A SOLID CONTENT MARKETING WORKFLOW IS THE BEST WAY TO CALM THE CHAOS And we've got tips on how to do it...
  6. BUT FIRST, LET'S TACKLE THE 7 TOP CONTENT MARKETING STRUGGLES Ready? Who are we kidding?  YOU WERE BORN READY.
  7. #1 "I'M NOT PRODUCING ENOUGH CONTENT" It's hard to keep your content operation humming without a lot of new ideas... ?
  8. REPURPOSE YOUR CONTENT  Break out one content idea into  supporting assets. SOLUTION
  9. #3 "I DON'T KNOW HOW TO MEASURE SUCCESS" You want to know the ROI of your content,  but you don't know which metrics matter.
  10. TRACK THESE FOUR AREAS 1. Production: #of assets, types of content 2. Engagement: shares, bounce rate 3. Performance: visits, page views, referrals, content score 4. Conversions: downloads, subscribers, etc. SOLUTION
  11. #4 "I DON'T HAVE A LARGE ENOUGH VARIETY OF CONTENT" Your content will grow stale  if you don't address a variety of topics.
  12. IDENTIFY THEMES THAT ALIGN WITH DIFFERENT AREAS OF YOUR BUSINESS Ask stakeholders to suggest topics based on  user data, business goals, and customer pain points. Use those different topics to inform your content. SOLUTION
  13. #5 "MY COMPANY HAS TOO MANY SILOS" Siloed teams = content mayhem.
  14. COLLABORATE EARLY AND OFTEN Gather leaders from every department to decide on content themes, goals, and approval structures. SOLUTION
  15. #6 "I DON'T KNOW HOW TO FIND THE RIGHT TALENT" Content marketing is a pretty new field. Skill sets are hard to describe, much less recruit.
  16. LEARN THE CHARACTERISTICS THAT MAKE UP A STELLAR CONTENT TEAM Check out our complete hiring handbook. We made it just for you...  click here SOLUTION
  17. #7: "I DON'T KNOW WHEN A PIECE OF CONTENT IS FINAL" "Approvers" swoop in at the last minute to stall a campaign launch.
  18. PUT AN APPROVAL PROCESS IN ORDER AND STICK TO IT Follow these steps: 1. Propose an approval process 2. Get stakeholder sign-off 3. Document the approval process 4. Share it with your team 5. Follow it SOLUTION
  19. FEELING A LITTLE BIT BETTER? You have some tools to tackle your content marketing woes... Ready to take the next step?
  20. DOWNLOAD THIS WORKFLOW GUIDE Learn how to: Streamline tasks and approvals Strategically repurpose existing content Identify and assign roles and channels GET YOUR COPY
  21. THANKS FOR  READING!
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These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content. In fact, just 42% of marketers say they're effective at content marketing. This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!

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