Stop That: Common Technical SEO Problems & How to Fix Them

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Presented at WordCamp Calgary 2013. The full list of links used in the presentation can be downloaded here: http://kickpoint.ca/wordcamp-calgary-2013/

Published in: Technology, Business

Stop That: Common Technical SEO Problems & How to Fix Them

  1. STOP THATCOMMON TECHNICAL SEOPROBLEMS & HOW TO FIX THEMTWEET:@DANADITOMASOSLIDES:KICKPOINT.CA/WCYYC
  2. GET ALL THE LINKShttp://tinyurl.com/dd-wcyycAlso:• Google Analytics• Google Webmaster Tools
  3. INDEXING
  4. START WITH A CRAWL
  5. INDEXED FULLY?
  6. INDEXED PROPERLY?
  7. 404 ERRORS
  8. SPEED
  9. MOAR SPEED DATAZ• Add this to Google Analytics:http://kickpoint.ca/site-performance-dashboard-for-google-analytics/
  10. SLOW PAGES = MORE BOUNCES• Bounce advanced segment:http://tinyurl.com/bounceas• Landing Page vs Load Time Custom Report:http://tinyurl.com/morespeedlessbounce
  11. TIMELINE
  12. RESPONSIVE& MOBILE
  13. GOOGLE SAYS1. Google recommends webmasters follow the industrybest practice of using responsive web design, namelyserving the same HTML for all devices and using onlyCSS media queries to decide the rendering on eachdevice.2. If responsive design is not the best option to serveyour users, Google supports having your contentbeing served using different HTML. The differentHTML can be on the same URL or on different URLs,and Googlebot can handle both setups appropriatelyif you follow our recommendations.
  14. VARY HTTP HEADER• If your site serves different contentdepending on the user agent, addthis:
  15. • Google can figure it out if you have amax-width that makes sense formobile devices• Do NOT block CSS, JavaScript andimagesRESPONSIVE INDEXING
  16. ALTERNATE & CANONCIAL• On the desktop page<link rel="alternate" media="only screen and(max-width: 640px)"href="http://m.example.com/page-1" >• On the mobile page<link rel="canonical"href="http://www.example.com/page-1" >
  17. CANONICALIZATIONUseful if there’s possible parameterissues:<link rel="canonical"href="http://www.example.com/product.php?item=swedish-fish"/>
  18. PAGINATIONrel=next & rel=prev(already in Yoast SEO)
  19. CODE
  20. VALIDATE?• Not a SEO ranking factor• Fix what you can
  21. TITLE TAGS
  22. META DESCRIPTION
  23. DON’T USEMETA KEYWORDS
  24. PROPER HEADINGS• H1– H2• H3– H2– H2• H3• H3• Only ONE h1!
  25. SEO BROWSER
  26. NO DUPLICATE CONTENT• site:yoursite.com• SEOmoz site crawl
  27. SOCIAL
  28. FACEBOOK ADMIN• Set up in Yoast, always test
  29. TWITTER CARDS• Yoast SEO comes to the rescue!
  30. AUTHORSHIP• Yet again, it’s in Yoast
  31. RELAX!
  32. THANK YOU!TWEET:@DANADITOMASOSLIDES:KICKPOINT.CA/WCYYC

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