2. Bauer Media Group Bauer media group is a European based
company which focuses on all media
institutions such as magazines, radio, TV and
marketing services. Located in Hamburg this
company has been managed by the Bauer
family for more than five generations – which
is where the name ‘Bauer’ comes from.
Founded in 1875 by the Bauer family.
The company employs over 11,000 people
worldwide and takes in a revenue of nearly
2.4 billion dollars each year (as of 2014).
Publishing brands: Bella, Take a Break, that’s life!, TV Choice and Total
TV Guide.
Media brands: heat, GRAZIA.
Radio: KISS FM, Times of India, Magic, Absolute Radio.
Music publications: Q magazine, Kerrang! Magazine.
3. emap
Emap International Limited was founded in
Peterborough in 1947; it is a British based
media company which specialises in a
business-to-business production for
magazines. Emap also focuses its business
on the organisation of business events and
conferences.
Emap is most popular for its production in
magazines however there is also emap
radio and emap events.
To gain authority and trust within the industry
emap act as the ultimate industry insider.
Magazines:
•Architects Journal
•Architectural Review
•Broadcast
•Construction News
•Drapers
•Health Service Journal
•Local Government Chronicle
•Materials Recycling Week
•Nursing Times
•Retail Week
•Recycling & Waste Management
•Screen International
4. “EMAP is a content, subscription and
networking business. We connect influential
people and organisations to a high-value
network of decision-makers, data and ideas
through our industry- leading portfolio of
brands including Retail Week, Health Service
Journal, MEED, Architects’ Journal and
Drapers”.
emap
“Our purpose is to connect
professional communities and inspire
them to know, to grow, progress and
win. Brands such as HSJ and Retail
Week create deep relationships and
unparalleled reach, to increase value
for our customers.”
5. IPC
IPC media was founded by Lord
Harmsworth in 1890. IPC is a
consumer magazine and digital
publisher in the United Kingdom,
with a large portfolio selling
approximately 350 million copies
each year.
Its publication types are only
magazines.
IPC Media is one of the leading
consumer magazine publishers
in the UK. Its three publishing
divisions are: IPC Connect, IPC
Southbank and IPC Inspire. IPC
is wholly owned IPC by Newspapers
Time Warner,
one of the world’s IPC largest Magazines
media
groups.
IPC Trade and
Technical
IPC Books
IPC Printing
IPC New Products
Its brands are organized in groups that
target three core audiences; men -IPC
Inspire, mass-market women -IPC
Connect, and up-market women -IPC
Southbank.
6. Kerrang! Magazine
Why was it published?
Kerrang! Is a magazine
devoted to the heavy
metal rock based
music and so
commenced the
magazine in 1981 to
focus on this genre of
music.
Kerrang! magazine was first published on
June 6th 1981 by Bauer media group.
Why did they published it?
Kerrang! Is a magazine devoted to the
heavy metal rock based music and so
commenced the magazine in 1981 to
focus on this genre of music.
Kerrang magazine is targeted a younger
audience as well as those aged between
20 and 30. The audience age is due to
‘experimental age’ and also those who
continued to listen to heavy metal rock
music.
Kerrang is not only a magazine brand; an
annual Kerrang awards ceremony is held
and has now become one of Britain's
most recognised music award ceremony.
With many special featured guests at the
awards who include the same genre of
music as featured in the magazine. Along
with this a Kerrang TV is one of the most
8. Q Magazine
Q magazine was founded by Mark Ellen
and David Hepworth with the first
magazine being published in October
1986 by the EMAP media group.
Why did they published it?
Ellen and Hepworth were disheartened
by media press ignoring the older
generation instead focusing on the
younger generation.
Q magazine is targeted at older people
who are normally overlooked in the music
industry. Due to the fact their audience is
older means that their mode of address is
most likely formal.
Q is not only a magazine brand; a yearly
Q awards is aired with many special
guests who feature in their magazine
such as Coldplay, Arctic Monkeys. Along
with the award ceremony Q also have a
radio and TV show were are just as
successful as their magazine.
10. Q Magazine
‘The Q Reader’ is included in their media pack to encourage brands to join them.
‘The Q Reader’ entails the story of an average Q reader. It is a made up story to
entice the reader as though they are important to the magazine; they are what
makes the magazine.
This feature is also included in the magazine for advertisement enticements. Q
magazine attracts many companies looking to advertise within their magazine. In
doing this, Q magazine displays what kind of people read their magazine and so
this will attract certain companies such as Apple who will see this article and notice
that ‘Mark’ enjoys digital technology therefore Apple will be keen to display their new
