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Contents
Proposal Slide 3+4 Hand Drawn
Drafts
Slide
11+12+13+
14
House
Style
Slide 23 Risk
Assessment
Slide
28+29
Step-By-Step
Magazine Back
page
Slide
38+39+40
+41
Campaign
Message
Slide 5 Graphic
Layouts
Slide
15+16+17+
18
Main
Headliners/
Artists
Slide 24 Budget
Summary
Slide 30 Issues Slide 42
Mindmap Slide 6+7 Font Style Slide 19 Production
Plan
Slide 25 Chosen
Design
Slide 31 Copyright Slide 43
Mood boards Slide 8+9 Logo Design Slide 20 Location
Recce
Slide 26 Final Products Slide
32+33
Audio-Visual
Advertisements
Slide 44
Repeat
(Steve Neale)
Slide 10 Photoshoot
Plan
Slide
21+22
Photos Slide 27 Step-By-Step
Poster
Slide
34+35+3
6+37
Proofreading
and Sub-editing
Slide 45
Conclusion Slide 46
Proposals
Proposals(continued)
I created a proposal for both the
my festival poster and my
magazine back page
advertisement. Each section of my
proposal is the planning and break
down process of the key features
that I needed to understand for
when I produce my products. The
main features consist of Style/
Approach, Aims and Objectives,
Target Audience and Campaign
Message; each of these objectives
are important in order for me to
create and present my final
products.
Campaign Message
ā€œAn advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated
marketing communication(IMC). Advertising campaigns are built to accomplish a particular objective or a set of objectives.ā€
For both my festival poster and my magazine back page advertisement, I plan to use bright and vibrant colours that would be
eye-catching and visually appealing. With the colours that I am planning to use in both of my print based advertisements I want
each colour to have a purpose and meaning towards the aims and objectives of the festival; although I will be using colours that
symbolise a sunset as the name of my festival is so called ā€œThe Golden Hourā€, my objective is to use a sunset themed colour
scheme that would anchoring in the general public
The Unique Selling Point (USP) for my music festival poster and magazine back page is connote the colours used.
I plan go for the colour scheme of: White, Black, Deep Red, Dark Blue and Yellow, by which the red and yellow would symbolise
the warmth of a sunset, the dark blue to symbolise the evening sky and the white and black to symbolise the moon and stars.
As well as this colour scheme would link very well to my logo which I have created in Photoshop with the colours of orange, red,
yellow, black and white.
Inspired by the Panorama music festival poster, I aim to represent the idea that my ā€˜The Golden Hourā€™ music festival is to
encourage the general public about the opportunity that during the summer, they are able to seek enlightenment of music, art and
technology during the summer
Print Based
Advertisement
-
Festival Poster
Logo Names
A specific logo name for my festival
poster would be focusing on ā€˜The
Golden Hourā€™ where the colours would
enhance the features within the poster.
My logo name would be engaging and
visually appealing through the font style
and layout on the page.
Slogan
For my festiva poster, I have chosen the
slogan ā€˜Sleep all day, party all nightā€™ā€™
I have decided on this as my slogan for my
festival poster as the name of the music
festival name is included and this would
encourage my targeted audience to the
advertisement.
Frequency
I have chosen the frequency of being a
yearly advertised print based media product;
where the event would take place during the
summer, and therefore the advertisement
would be produced and advertised at the
start of the year around mid-January.
Colour Schemes
Bold and contrasting colours that would enhance
the festival poster and make it stand out to my
targeted audience and engage the public.
I plan to use a mixture of both dark and light
colours in my advertisement.
I aim to use complementary colours that would
enhance the theme of the festival.
Target Audience/ Market
With my festival poster aimed at both the
male and female genders, I have chosen a
broad age range as this would engage the
likelihood between similar interests within
the festival.
I have chosen the age range of 18-35 for my
festival poster where this would allow the
possibility to interact and experience
entertainment through the festival.
Targeting the social grades of C1-E
because my music festival targets the
demographic to allow the relationship of
interests between a wide range of the
public.
Images
The background would have a gradient effect
that would cover the entire page; although a
main image would be included at the top or
the bottom of the festival poster that would
give life to the print based media product.
I plan to use a portrait as my main image for
my poster and links to the colour scheme.
Brand Identity
The marketing of my product would be
broad and have a strong base on the target
audienceā€™s interests in music, fashion and
technology as well as benefit from the
experience.
The brand of the poster would have a strong
relationship with its target audience.
Print Based
Advertisement
-
Magazine: Backpage
advertisement
Slogan
For my magazine back page advertisement,
I have chosen the same slogan. I chose this
as my slogan for my music festival as the
exclamation mark is used to convey that the
slogan is a bold statement targeted towards
my audience and to engage them to attend
the music festival due to the main focus in
music and art.
Masthead
The focal point of the music festival ā€œThe
Golden Hourā€ would be used as the
masthead to convey that the back page
advertisement is to advertise the festival
and convey the interests that it would
present.
Strapline
A brief line that would connote the
theme and the concept that the music
includes. I aim to cover the width of an
A4 page that would inform the public
about ā€œThe Golden Hourā€
Colour Schemes
In relation to my festival poster, I plan to
stay within the same colours schemes of
working with bright and bold
complementary colours that would
enhance the features of my print based
advertisement and appear visually
appealing to the public.
Target Audience
Similar to my poster, I aim to stay within
the same age range and demographic of
males and females aged 18-35. This is
because, my festival poster and
magazine back page advertisement
advertises both of the same interests in
both art and music.
Frequency
As the festival is a year-on-year event,
the advertisement of my backpage
would appear every month.
I have chosen a monthly frequency to
imply that the advertisement can remind
and inform the public about the event;
as well as consist of updates and
evidence with context and photos.
Images
I plan to at least include two main
images to enhance the bold title of the
music festival and convey the theme of
through the clothes work and the colour
scheme involved.
I plan to use a portrait and a full body for
my main images.
Additional Content
Including other features such as cover
lines, pull quote/ anchorage text and
barcode, will give the appearance that
the back page advertisement would
entertain and inform the public that the
festival is being advertised and targeted
to a specific demographic is different
print forms.
Inspirational Mood board - Poster
Inspirational Mood board - Magazine Back-page Advertisement
Steve Nealeā€™s theory of Similarities and Difference where he states that all genres contain the elements of repetition and
difference; although difference is essential in the economy of genre.
Stating that ā€˜Genre does not refer just to the film type but to the spectators expectationsā€™, as well as suggesting ā€˜Genres are
about spectator-text relationshipā€™
Both these quotes imply that the Nealeā€™s theory focuses on how much a film subverts the genresā€™ conventions and stereotypes;
where the film must subvert convention enough to therefore be considered as unique and not a replication of the existing film.
Additionally, Neale states that the film and its genre can be defined by how much conformation to its genresā€™ individual
conventions and stereotypes where the film must match the genresā€™ conventions and is identified as being a part of that genre.
In terms of the Hollywood generic regime, Neales suggests that they should perform two functions
1. To guarantee pleasure and meaning for the audience
2. To offset financial risks in the film production by providing collateral against innovation and difference
Popular cinemas rely on their audience seeking pleasure in difference and
innovation for instance the recognition in familiar elements and how those
elements are linked in an unfamiliar way or a way that is considered
unfamiliar elements may be introduced.
Genre is constituted by specific systems of expectations and
hypothesis which spectators bring with them to the cinema and
which and which interact with the films themselves during the
course of the viewing process.
Repeat (Steve Neale)
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/genre-theory
Hand Drawn Drafts - Festival Poster
Hand Drawn Drafts - Festival Poster
Hand Drawn Drafts - Magazine Back page Advertisement
Hand Drawn Drafts - Magazine Back page Advertisement
Hand Drawn Drafts - Festival Poster
Masthead
Slogan
Social Media
Icons
Website
Address
Artists
Artists
Artists
Artists
Artists
Information
Information
Information
Information
Information
Artists
Information
Masthead
Website Address Sponsorship Name
Slogan
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Social Media Icons
Hand Drawn Drafts - Festival Poster
Website Address
Information
E.g. Dates, Location,
Events
Main Image
Masthead
Social Media
Icons
Sponsorship Name
Slogan
Slogan
Artists Artists Artists
ArtistsArtistsArtists
Artists Artists Artists
MastheadWebsite
Address
Social
Media
Icons
Information
Sponsorship Name
Main Image
Graphic Layouts - Magazine Back page Advertisement
Price Strapline
Masthead
Slogan
Puff
Promotion
Cover Lines
Social Media
Icons
Main Image
Cover Lines
Main Image
Website Address
Barcode
Masthead
Social Media
Icons and
Website
Address
Information
e.g. Dates
Main
Image
Main Image
Barcode and
Price
Website Address
Graphic Layouts - Magazine Back page Advertisement
Masthead
Main
Image
Main Image
Coverlines
Website Address
Barcode
Sponsorship Name Price
Main
Image
Main Image
Barcode
and Social
Media Website Address
Coverlines
Coverlines
Puff
Promotion
Slogan
Masthead
Font Style
https://www.designhill.com/design-blog/50-logo-fonts-every-designer-should-know-about/
https://www.dafont.com
As shown above, I have experimented with six different fonts from the website Dafont.com. I have decided to work and compare
these fonts between each other because and therefore understand which works for my festival poster, and which font style would
work for my magazine back page advertisement.
I have displayed the name of the font underneath the festival name to help me understand the appearance and outcome of how
the font style works with the name; I plan to use a font style that gives an 90s feel but is also visually appealing towards my target
audience. I am drawn to each font style with a different opinion as each font style would work with my print based media products
as this would depend on my colour scheme, layout and images used in my products. I am particularly drawn to the font styles
Hanna Monica and Didot for my magazine back page advertisement because of the simplicity and boldness in the text outcome,
whereas I am appealed to the font styles Neon 80s and Bellerose for my music festival poster because of how the letters have a
ā€˜stand outā€™ appearance to them and work well for my poster.
Logo Design
My Inspiration My Logo Design
From the research I have done with my source of inspiration, I have
decided to create my own logo design that has been inspired by the
music festival Panorama.
I am inspired by the creativeness as to how the company uses a
outline of the world to symbolise the ā€˜Oā€™, as well as the simplicity in
the font style to create that is then enhanced by their festival posters.
In Photoshop I used a sunset template to create the sunset effect for
my logo, then using the quick selection tool and the gradient tool, I
created this beautiful sunset effect.
To create the sponsorship name for my logo, I used the font style
ā€˜Andale Monoā€™ and then adjusted the position and size.
I really like the final outcome of my product because of how simple
yet eye-catching the sunset logo is; the font style is also quite unique
and bold to the logo to represent the sponsoring company name and
suits the name of my festival ā€˜The Golden Hour.
Photoshoot Plan - Festival Poster
Photoshoot Plan - Magazine Back page Advertisement
House Style
From the images that I have taken, I have decided to go with a bold colour scheme that would then make my print-based
media products stand out.
I have gone with the main two colours of white and black, by which I will be able to use in my products to amplify the
other main colours that I am planning to include in my Photoshop work.
Deciding on the three primary colours of red, blue and yellow as these colours would be useful for my products and
present the summer theme.
From the inspiration of Panorama music festival, they use bright bold colours that then contrast against the use of dark
tones in their images, posters and magazines front covers/ back page advertisement.
With this house style I am aiming to create two products that have the same objective of anchoring the general public;
particularly my target audience to the the interests in music, art and technology; this house will help me achieve this.
As in the example shown below, my source of inspiration from Panorama festival the poster uses bright and bold colours
that contrast against dark tones; and I aim to interpret and develop this idea further in Photoshop.
Main Headliners/ Artists
Keeping in mind on the artists and celebrities that would be included in my poster and magazine back page advertisement, I am
aiming to include popular celebrities and artists that would be well-known by todayā€™s generation.
My aim to is to experiment with a variety of different globally known artists to therefore anchor in my target audience as well as
include names that would suit my summer festival theme; however my summer festival is based on beauty and creativity and
therefore the artists and guest celebrities must relate to my festival through the types of songs and the genre that their songs
have.
Production Plan
Location Recce
Photoshoot Images
Risk Assessment
Photography Risk Assessment
Taking the photos for my festival poster in a photography was a bit of a risk as the studio was crowded with lighting, cameras and
camera stands and wires as well as some other props. The risk of taking my portrait photos in the photography studio was quite
high as the risk of minor injuries was high as well; this crowded space could cause a trip hazard of electric shocks due to exposed
sockets and wires when the power was on.
The risk of taking photos of my brother (Brian Insua) in the open woods was also a risk as the location as to where I took my
photos was on a steep hill slope as well as the ground was covered with leaves and we did not known that there were rocks and
sticks which resulted in a trip hazard.
Finally, the risk with taking photos of my brothers friends was located in Kingston Upon Thames near the boat area. This location
was a hazard because the photo was taken late in the afternoon however it was quite populated; as we were near the water areas
the risk of a trip hazard or accidently falling in by bumping into someone.
Area Risk Assessment
I had to make sure that the location of where I took my photos was at a decent time and that the location was decently/ less
populated to allow high quality photos.
Technical Software Risk Assessment
I made sure that the software that I will be using for editing my print based media products was functioning properly.
I also made sure that I brought a spare fully charged battery and a spare memory card to the locations of where I took my photos
and that my camera was working well; such as using a clean camera lens, using the correct lens and making sure that the setting
were set correctly.
Risk Assessment
Budgeting Summary
Usefulness to staying
within a specific budget
helped me understand
the pricing of the needed
equipment/ office space
that I needed to create
my print based media
products. However, I had
to keep in mind that
some needed equipment
was more expensive
than other factors.
I also had to keep in
mind the yearly salary
and the printing cost
rates for printing my
festival poster (A3) and
magazine back page
advertisement (A4)
Equipment Cost Quantity
Office space Ā£150 per month x2
MacBook Pro Ā£ 2,349.00 x10
Adobe Creative
Software
Ā£119.00 per year
Camera Ā£649.00 x5
Studio Ā£134.99 x3
Staff Salary (Ā£)
Editors Ā£40,499.50 a year
Photographers Ā£44,663.00 a year
Marketing Ā£69,000.00 a year
Finance Ā£39,500 a year
Designers Ā£10.16 per hour
Human Resources Ā£87,993.68 a year
https://iconicworkspace.com/pricing-2/?gclid=EAIaIQobChMI2cO8hJzk4AIVDpztCh05dwlC
EAAYAiAAEgJ-TfD_BwE
https://www.forbes.com/sites/booked/2011/08/18/the-lives-and-salaries-of-magazine-and-b
ook-editors-4/
https://work.chron.com/much-money-fashion-photographer-earn-19458.html
https://www.glassdoor.co.uk/Salaries/director-of-marketing-salary-SRCH_KO0,21.htm
Chosen Design
Masthead
Website Address Sponsorship Name
Slogan
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Social Media Icons
Sponsorship Name Price
Main
Image
Main Image
Barcode
and Social
Media Website Address
Coverlines
Coverlines
Puff
Promotion
Slogan
Masthead
Final Products - Festival Poster
Draft 1 Draft 2
With my first draft, I have created this in
Photoshop by following my graphic layout
idea as well as considering my festival
inspiration of Panorama. I have included
many popular artists and what time they
would be performing, and the location in
which they would be performing in the
idea location of Reading.
However with my second draft, I am
drawn the to the idea that I have included
less information by removing the times
and and changing the opacity of the box
to therefore bring more the main image
forward to the viewers.
Overall, I prefer the 2nd draft because
the layouts is more organised and not
being too crowded and by changing the
visibility of the box enhance the quality of
the main image and look more visually
appealing towards my targeted audience.
Final Products - Magazine Back page Advertisement
Draft 1 Draft 2
Creating my second
print-based product, I have
to create two drafts of my
back page advertisement
and experiment with main
the main image and the
cover line text box.
I have also included some
additional features such as
the price of the magazine
and the social media icons
for my festival and other
additional features that
would enhance my back
page advertisement
I personally prefer the
second draft, as the main
image is more creative with
the use of overlaying blue
eyeshadow and tinted red
lips which link to my house
style
Step-by-Step - Poster Step One
1. I first created a new document with the dimensions of 1080x1460 in Adobe Photoshop
2. However, I opened my main image first as it has the same dimensions of my needed canvas
3. My main images would be the base for my final poster product.
ā File
ā New
ā (Cmd N)
ā Canvas Size
1080x1460
ā Background/M
ain Image
Layer
ā Font Style
Name and
Size
Step-by-Step - Poster Step Two
1. After I set my main image as my background, I then downloaded an image of the social media icons: Twitter, Facebook, Instagram and
Snapchat and with the Quick Selection Tool (W) and the Eraser Tool (E) I cleaned the edges
2. With the help of creating ruler lines, I positioned the icons following my graphic layout. I then included my music festival (Masthead) by
using the Text Tool (T) and positioned it in the upper centre of my canvas using the Move Tool (V) with my chosen font style ā€˜Belleroseā€™.
3. I then Added the website address and slogan in the font style ā€˜Neon 80sā€™ and positioned then in the require location.
ā Move Tool (V)
ā Quick Selection Tool
(W)
ā Text Tool (T)
ā Social Media Icon
Layers
ā Masthead/ Festival
Name Layer
ā Slogan Layer
ā Ruler Guidelines
ā Ruler Border
Step-by-Step - Poster Step Three
1. Moving onto the information that will go onto my festival poster.
2. Using the Rectangle Marquee Tool (U) and the Text Tool (T), I created my Date, Time and Information boxes.
3. However, I first included my ruler boundaries which would also help me later in the production process.
4. After I created my rectangle boxes, I then included the information for my festival poster.
ā Quick Selection Tool
(W)
ā Move Tool (V)
ā Text Tool (T)
ā Rectangle Marquee
Tool (U)
ā Link Layers
ā Text Box Layer
ā Text Layer
ā Link Between Layers
ā Ruler Border
ā Ruler Guidelines
Step-by-Step - Poster Step Three
1. Finally I duplicated my Date Text + Date Box, Info Text + Box, Time Text + Time Box and changed the text of each to suit my festival and
look more visually appealing.
2. Using the Text Tool (T) I edited each text book by including the dates, times and festival information and adjusted the shape and size by
using the Move Tool (V)
3. To help me with the layout of my I created the ruler boundaries to create an organised layout for my festival poster and then saved it both
as a Adobe Photoshop file and a JPEG file.
ā Quick Selection Tool
(W)
ā Move Tool (V)
ā Text Tool (T)
ā Rectangle Marquee
Tool (U)
ā Link Layers
ā Text Box Layer
ā Text Layer
ā Link Between Layers
ā Ruler Border
ā Ruler Guidelines
Step-by-Step - Magazine Back page Advertisement Step One
1. I went for a different approach with my magazine back page advertisement
2. I opened my main image in Photoshop then opened a separate template with the ideal dimensions of 1080x1460 and selected the entire
canvas (Cmd A + Cmd C + Cmd V) and pasted the canvas layout on top of my image.
3. Then, I positioned the canvas layer and cropped Ā© the main image layer to fit the canvas layer with the help of the Move Tool (V).
ā Move Tool
(V)
ā Text
Tool
(T)
ā Layers
ā Ruler Border ā Ruler
Guideline
Step-by-Step - Magazine Back page Advertisement Step Two
1. Using the Rectangle Marquee Tool (U) and the Move Tool (V), I created my Masthead text box. I selected the Box layer and went to: Edit,
Transform, Distort and created my triangle shape for my festival title.
2. With the Text Tool (T) I individually added my festival title word by word, with the chosen font style of ā€˜Hanna Monicaā€™
3. To help me with the positioning I added my ruler border lines to help me create a neat and organised layout for my back page
advertisement.
4. Finally, with my Masthead text box I changed the opacity to reveal part of the background in my main image.
ā Quick Selection Tool
(W)
ā Move Tool (V)
ā Text Tool (T)
ā Rectangle Marquee
Tool (U)
ā Ruler Border
ā Ruler Guidelines
ā Masthead/ Festival
Name Layer
Step-by-Step - Magazine Back page Advertisement Step Three
1. To add my cover lines to my back page, I first created a cover line box using the Rectangle Marquee Tool (U) and changed the opacity
and colour to a dark blue, as well as add a 15px length red border to my coverline box.
2. Using the Text Tool (T) I included my coverline titles and coverline information with the contrast of bold white text in my second chosen
font style of Didot.
3. Finally, I linked all specific layers together and positioned my work against the ruler borders and added the Website Address
ā Quick Selection Tool
(W)
ā Move Tool (V)
ā Text Tool (T)
ā Rectangle Marquee
Tool (U)
ā Link Layers
ā Text Box Layer
ā Text Layer
ā Link Between Layers
ā Ruler Border
ā Ruler Guidelines
Step-by-Step - Magazine Back page Advertisement Step Four
1. Finally, with my magazine back page advertisement, I opened some social media icons on a different canvas and using the Quick
Selection Tool (W), I selected the needed area and copied the selection (Cmd C) and pasted it on my back page (Cmd V)
2. Using the Move Tool (V), I positioned the social media icons where I also re-sized the icons through: Edit, Free Transform and holding
down shift I re-sized the icon and placed it within the needed area.
3. However, I made some adjustments to my backpage by removing the price and barcode and re-positioning my social media icons, festival
date, slogan and copyright symbol.
ā Quick Selection Tool
(W)
ā Move Tool (V)
ā Text Tool (T)
ā Rectangle Marquee
Tool (U)
ā Link Layers
ā Text Layer
ā Link Between Layers
ā Ruler Border
ā Ruler Guidelines
https://en.wikipedia.org/wiki/Data_Protection_Act_1998
http://www.businessdictionary.com/definition/ethical-issue.html
https://www.gov.uk/intellectual-property-an-overview
https://en.wikipedia.org/wiki/Royalty_payment
https://www.ofcom.org.uk/about-ofcom/latest/media/media-release
s/2016/attitudes-to-offensive-language
Issues
The Data Protection Act:
The Data Protection Act of 1998, which as designed by Parliament, to protect personal data stored in all computers or otherwise
organised in paper filing systems. This also follows the EU Data Protection Directive of 1995 protection processing and the
movement of data. The legal rights of the many individuals has to control the information themselves. However, a small part of this
act does not imply to the domestic use; such as keeping someone's personal home address within a personal home address
book. This act can be defined as a eight data protection principles to ensure that information is processed lawfully.
IP/Watermark
Founded in the year of 1895, ā€˜Watermark is an Australian intellectual property firm renowned for delivering exceptional client care
to match its peerless IP knowledge.ā€™ With many offices located in Melbourne, Sydney and Perth along with many of its associates
around the world, Watermark allows the delivered accessible, timely and proactive services. The company works with brands and
the strategy of oneā€™s perspective mindset.
Legal and Ethical
A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right
(ethical) or wrong (unethical).
IPR - Intellectual Property Rights
Rights refers to the general term for the assignment of property rights through patents, copyrights and trademarks. These property
rights allow the holder to exercise a monopoly on the use of the item for a specified period; also, this prevents people from the
names of your product/brand, the written, made or produced content and the design or appearance of a product.
Royalties
A payment that is made by one party, and the licensee/ franchisee to another that owns a particular asset, and the licensor or
franchisor for the right to ongoing use of that asset.
Ofcom - Offensive Language/ Behaviour/ Material
Viewers and listeners often taking into account certain features such tone, time of broadcast and delivery in which assessing of
offensive language is acceptable: Although research has shown that people are more likely to tolerate offensive language if it is
based on ā€œreal worldā€ situations.
Copyright Ā©
Definition:
Copyright- is when there is a legal right which lasts for a certain amount of years so you canā€™t print, publish, perform, film, or
record literary, artistic or musical material that already exists.
Copyright changed in 1998 allowing writers and photographers their own rights of photocopy version and reproduction in book.
The use of Copyright through the ABC company will ensure that my print based media products will have copyright to prevent
illegal advertising. By delivering the stamp of trust within the media industry the content produced will be published with written
permission.
I want both my festival poster and my magazine back page advertisement to have what is known as a ā€˜Standing Planā€™,
As I will become a member of the ABC company, I will ensure that my magazine will have copyright and prevent advertisement
illegally because, by being a part of the ABC, my content will only be produced with the use of written permission, in such a case
of Copyright Ā© Therefore, with my magazine, I want my magazine to have a ā€˜Standing Planā€™ which would prevent any consumers
to any other companies to copy my magazine and use/ sell the magazine as their own product. In addition, the company: ABC will
help deliver my magazine to make sure that the content meets industrial standards and the verification of the data given and
prevent advertisers from using my magazine. Finally, with my magazine, I aim to deliver a advantage of copyright with each
magazine that is produced and sold, along with the content and the images industry approved and licensed with the copyright
logo.
https://www.abc.org.uk/standards#rsgs
Audio-Visual Advertisements
If I were to create an audio-visual advertisement, I
would consider advertising my festival through
popular social media websites; such as Youtube,
Twitter, Facebook, Instagram and Snapchat
I would advertise pictures and videos that
advertise the music festival and updates both
print based media products. In addition, the use
of video that are advertised on many social media
platform would reach a large audience very
quickly and allow them to have a sneak peak on
the festival and the upcoming events that may
occur, as well as evidence of previous festival
events.
Considering my theme of the festival and the
house style that it follow, if I were to create an
audio-visual advertisement I would intend to use
the colour scheme to advertise the festival. The
advantage behind the large social media platform
would be a great advantage in advertising my
festival and the print based media products that
would entice the general public to the festival.
https://www.youtube.com/PanoramaNYC
https://www.instagram.com/PanoramaNYC/
https://twitter.com/search?src=typd&q=Panorama%20NYC
Proof-reading and Sub-editing
Here in my production plan,
I have also included the
topic of proofreading, where
an assigned team checks
the products before it is
advertised and printed.
Conclusion
From what I have learnt within this unit is that I have been able to present my work such as the planning analysis stage through
my Proposals and Photoshoot Plan; as well as shown my developing and production process with my Step-by-Step of my Festival
Poster and Magazine Back page Advertisement.
I have also been able to present my understand in a range of ideas and photoshop skills by creating two different drafts of my
poster and back page and relate to my house style and font style.
Overall, this unit has helped me present my understanding and knowledge in what I have learnt within this LO and within this unit
as a whole.

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Unit 15: LO3

  • 1.
  • 2. Contents Proposal Slide 3+4 Hand Drawn Drafts Slide 11+12+13+ 14 House Style Slide 23 Risk Assessment Slide 28+29 Step-By-Step Magazine Back page Slide 38+39+40 +41 Campaign Message Slide 5 Graphic Layouts Slide 15+16+17+ 18 Main Headliners/ Artists Slide 24 Budget Summary Slide 30 Issues Slide 42 Mindmap Slide 6+7 Font Style Slide 19 Production Plan Slide 25 Chosen Design Slide 31 Copyright Slide 43 Mood boards Slide 8+9 Logo Design Slide 20 Location Recce Slide 26 Final Products Slide 32+33 Audio-Visual Advertisements Slide 44 Repeat (Steve Neale) Slide 10 Photoshoot Plan Slide 21+22 Photos Slide 27 Step-By-Step Poster Slide 34+35+3 6+37 Proofreading and Sub-editing Slide 45 Conclusion Slide 46
  • 4. Proposals(continued) I created a proposal for both the my festival poster and my magazine back page advertisement. Each section of my proposal is the planning and break down process of the key features that I needed to understand for when I produce my products. The main features consist of Style/ Approach, Aims and Objectives, Target Audience and Campaign Message; each of these objectives are important in order for me to create and present my final products.
  • 5. Campaign Message ā€œAn advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication(IMC). Advertising campaigns are built to accomplish a particular objective or a set of objectives.ā€ For both my festival poster and my magazine back page advertisement, I plan to use bright and vibrant colours that would be eye-catching and visually appealing. With the colours that I am planning to use in both of my print based advertisements I want each colour to have a purpose and meaning towards the aims and objectives of the festival; although I will be using colours that symbolise a sunset as the name of my festival is so called ā€œThe Golden Hourā€, my objective is to use a sunset themed colour scheme that would anchoring in the general public The Unique Selling Point (USP) for my music festival poster and magazine back page is connote the colours used. I plan go for the colour scheme of: White, Black, Deep Red, Dark Blue and Yellow, by which the red and yellow would symbolise the warmth of a sunset, the dark blue to symbolise the evening sky and the white and black to symbolise the moon and stars. As well as this colour scheme would link very well to my logo which I have created in Photoshop with the colours of orange, red, yellow, black and white. Inspired by the Panorama music festival poster, I aim to represent the idea that my ā€˜The Golden Hourā€™ music festival is to encourage the general public about the opportunity that during the summer, they are able to seek enlightenment of music, art and technology during the summer
  • 6. Print Based Advertisement - Festival Poster Logo Names A specific logo name for my festival poster would be focusing on ā€˜The Golden Hourā€™ where the colours would enhance the features within the poster. My logo name would be engaging and visually appealing through the font style and layout on the page. Slogan For my festiva poster, I have chosen the slogan ā€˜Sleep all day, party all nightā€™ā€™ I have decided on this as my slogan for my festival poster as the name of the music festival name is included and this would encourage my targeted audience to the advertisement. Frequency I have chosen the frequency of being a yearly advertised print based media product; where the event would take place during the summer, and therefore the advertisement would be produced and advertised at the start of the year around mid-January. Colour Schemes Bold and contrasting colours that would enhance the festival poster and make it stand out to my targeted audience and engage the public. I plan to use a mixture of both dark and light colours in my advertisement. I aim to use complementary colours that would enhance the theme of the festival. Target Audience/ Market With my festival poster aimed at both the male and female genders, I have chosen a broad age range as this would engage the likelihood between similar interests within the festival. I have chosen the age range of 18-35 for my festival poster where this would allow the possibility to interact and experience entertainment through the festival. Targeting the social grades of C1-E because my music festival targets the demographic to allow the relationship of interests between a wide range of the public. Images The background would have a gradient effect that would cover the entire page; although a main image would be included at the top or the bottom of the festival poster that would give life to the print based media product. I plan to use a portrait as my main image for my poster and links to the colour scheme. Brand Identity The marketing of my product would be broad and have a strong base on the target audienceā€™s interests in music, fashion and technology as well as benefit from the experience. The brand of the poster would have a strong relationship with its target audience.
  • 7. Print Based Advertisement - Magazine: Backpage advertisement Slogan For my magazine back page advertisement, I have chosen the same slogan. I chose this as my slogan for my music festival as the exclamation mark is used to convey that the slogan is a bold statement targeted towards my audience and to engage them to attend the music festival due to the main focus in music and art. Masthead The focal point of the music festival ā€œThe Golden Hourā€ would be used as the masthead to convey that the back page advertisement is to advertise the festival and convey the interests that it would present. Strapline A brief line that would connote the theme and the concept that the music includes. I aim to cover the width of an A4 page that would inform the public about ā€œThe Golden Hourā€ Colour Schemes In relation to my festival poster, I plan to stay within the same colours schemes of working with bright and bold complementary colours that would enhance the features of my print based advertisement and appear visually appealing to the public. Target Audience Similar to my poster, I aim to stay within the same age range and demographic of males and females aged 18-35. This is because, my festival poster and magazine back page advertisement advertises both of the same interests in both art and music. Frequency As the festival is a year-on-year event, the advertisement of my backpage would appear every month. I have chosen a monthly frequency to imply that the advertisement can remind and inform the public about the event; as well as consist of updates and evidence with context and photos. Images I plan to at least include two main images to enhance the bold title of the music festival and convey the theme of through the clothes work and the colour scheme involved. I plan to use a portrait and a full body for my main images. Additional Content Including other features such as cover lines, pull quote/ anchorage text and barcode, will give the appearance that the back page advertisement would entertain and inform the public that the festival is being advertised and targeted to a specific demographic is different print forms.
  • 9. Inspirational Mood board - Magazine Back-page Advertisement
  • 10. Steve Nealeā€™s theory of Similarities and Difference where he states that all genres contain the elements of repetition and difference; although difference is essential in the economy of genre. Stating that ā€˜Genre does not refer just to the film type but to the spectators expectationsā€™, as well as suggesting ā€˜Genres are about spectator-text relationshipā€™ Both these quotes imply that the Nealeā€™s theory focuses on how much a film subverts the genresā€™ conventions and stereotypes; where the film must subvert convention enough to therefore be considered as unique and not a replication of the existing film. Additionally, Neale states that the film and its genre can be defined by how much conformation to its genresā€™ individual conventions and stereotypes where the film must match the genresā€™ conventions and is identified as being a part of that genre. In terms of the Hollywood generic regime, Neales suggests that they should perform two functions 1. To guarantee pleasure and meaning for the audience 2. To offset financial risks in the film production by providing collateral against innovation and difference Popular cinemas rely on their audience seeking pleasure in difference and innovation for instance the recognition in familiar elements and how those elements are linked in an unfamiliar way or a way that is considered unfamiliar elements may be introduced. Genre is constituted by specific systems of expectations and hypothesis which spectators bring with them to the cinema and which and which interact with the films themselves during the course of the viewing process. Repeat (Steve Neale) https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/genre-theory
  • 11. Hand Drawn Drafts - Festival Poster
  • 12. Hand Drawn Drafts - Festival Poster
  • 13. Hand Drawn Drafts - Magazine Back page Advertisement
  • 14. Hand Drawn Drafts - Magazine Back page Advertisement
  • 15. Hand Drawn Drafts - Festival Poster Masthead Slogan Social Media Icons Website Address Artists Artists Artists Artists Artists Information Information Information Information Information Artists Information Masthead Website Address Sponsorship Name Slogan Date Time Information Date Time Information Date Time Information Date Time Information Date Time Information Date Time Information Social Media Icons
  • 16. Hand Drawn Drafts - Festival Poster Website Address Information E.g. Dates, Location, Events Main Image Masthead Social Media Icons Sponsorship Name Slogan Slogan Artists Artists Artists ArtistsArtistsArtists Artists Artists Artists MastheadWebsite Address Social Media Icons Information Sponsorship Name Main Image
  • 17. Graphic Layouts - Magazine Back page Advertisement Price Strapline Masthead Slogan Puff Promotion Cover Lines Social Media Icons Main Image Cover Lines Main Image Website Address Barcode Masthead Social Media Icons and Website Address Information e.g. Dates Main Image Main Image Barcode and Price Website Address
  • 18. Graphic Layouts - Magazine Back page Advertisement Masthead Main Image Main Image Coverlines Website Address Barcode Sponsorship Name Price Main Image Main Image Barcode and Social Media Website Address Coverlines Coverlines Puff Promotion Slogan Masthead
  • 19. Font Style https://www.designhill.com/design-blog/50-logo-fonts-every-designer-should-know-about/ https://www.dafont.com As shown above, I have experimented with six different fonts from the website Dafont.com. I have decided to work and compare these fonts between each other because and therefore understand which works for my festival poster, and which font style would work for my magazine back page advertisement. I have displayed the name of the font underneath the festival name to help me understand the appearance and outcome of how the font style works with the name; I plan to use a font style that gives an 90s feel but is also visually appealing towards my target audience. I am drawn to each font style with a different opinion as each font style would work with my print based media products as this would depend on my colour scheme, layout and images used in my products. I am particularly drawn to the font styles Hanna Monica and Didot for my magazine back page advertisement because of the simplicity and boldness in the text outcome, whereas I am appealed to the font styles Neon 80s and Bellerose for my music festival poster because of how the letters have a ā€˜stand outā€™ appearance to them and work well for my poster.
  • 20. Logo Design My Inspiration My Logo Design From the research I have done with my source of inspiration, I have decided to create my own logo design that has been inspired by the music festival Panorama. I am inspired by the creativeness as to how the company uses a outline of the world to symbolise the ā€˜Oā€™, as well as the simplicity in the font style to create that is then enhanced by their festival posters. In Photoshop I used a sunset template to create the sunset effect for my logo, then using the quick selection tool and the gradient tool, I created this beautiful sunset effect. To create the sponsorship name for my logo, I used the font style ā€˜Andale Monoā€™ and then adjusted the position and size. I really like the final outcome of my product because of how simple yet eye-catching the sunset logo is; the font style is also quite unique and bold to the logo to represent the sponsoring company name and suits the name of my festival ā€˜The Golden Hour.
  • 21. Photoshoot Plan - Festival Poster
  • 22. Photoshoot Plan - Magazine Back page Advertisement
  • 23. House Style From the images that I have taken, I have decided to go with a bold colour scheme that would then make my print-based media products stand out. I have gone with the main two colours of white and black, by which I will be able to use in my products to amplify the other main colours that I am planning to include in my Photoshop work. Deciding on the three primary colours of red, blue and yellow as these colours would be useful for my products and present the summer theme. From the inspiration of Panorama music festival, they use bright bold colours that then contrast against the use of dark tones in their images, posters and magazines front covers/ back page advertisement. With this house style I am aiming to create two products that have the same objective of anchoring the general public; particularly my target audience to the the interests in music, art and technology; this house will help me achieve this. As in the example shown below, my source of inspiration from Panorama festival the poster uses bright and bold colours that contrast against dark tones; and I aim to interpret and develop this idea further in Photoshop.
  • 24. Main Headliners/ Artists Keeping in mind on the artists and celebrities that would be included in my poster and magazine back page advertisement, I am aiming to include popular celebrities and artists that would be well-known by todayā€™s generation. My aim to is to experiment with a variety of different globally known artists to therefore anchor in my target audience as well as include names that would suit my summer festival theme; however my summer festival is based on beauty and creativity and therefore the artists and guest celebrities must relate to my festival through the types of songs and the genre that their songs have.
  • 28. Risk Assessment Photography Risk Assessment Taking the photos for my festival poster in a photography was a bit of a risk as the studio was crowded with lighting, cameras and camera stands and wires as well as some other props. The risk of taking my portrait photos in the photography studio was quite high as the risk of minor injuries was high as well; this crowded space could cause a trip hazard of electric shocks due to exposed sockets and wires when the power was on. The risk of taking photos of my brother (Brian Insua) in the open woods was also a risk as the location as to where I took my photos was on a steep hill slope as well as the ground was covered with leaves and we did not known that there were rocks and sticks which resulted in a trip hazard. Finally, the risk with taking photos of my brothers friends was located in Kingston Upon Thames near the boat area. This location was a hazard because the photo was taken late in the afternoon however it was quite populated; as we were near the water areas the risk of a trip hazard or accidently falling in by bumping into someone. Area Risk Assessment I had to make sure that the location of where I took my photos was at a decent time and that the location was decently/ less populated to allow high quality photos. Technical Software Risk Assessment I made sure that the software that I will be using for editing my print based media products was functioning properly. I also made sure that I brought a spare fully charged battery and a spare memory card to the locations of where I took my photos and that my camera was working well; such as using a clean camera lens, using the correct lens and making sure that the setting were set correctly.
  • 30. Budgeting Summary Usefulness to staying within a specific budget helped me understand the pricing of the needed equipment/ office space that I needed to create my print based media products. However, I had to keep in mind that some needed equipment was more expensive than other factors. I also had to keep in mind the yearly salary and the printing cost rates for printing my festival poster (A3) and magazine back page advertisement (A4) Equipment Cost Quantity Office space Ā£150 per month x2 MacBook Pro Ā£ 2,349.00 x10 Adobe Creative Software Ā£119.00 per year Camera Ā£649.00 x5 Studio Ā£134.99 x3 Staff Salary (Ā£) Editors Ā£40,499.50 a year Photographers Ā£44,663.00 a year Marketing Ā£69,000.00 a year Finance Ā£39,500 a year Designers Ā£10.16 per hour Human Resources Ā£87,993.68 a year https://iconicworkspace.com/pricing-2/?gclid=EAIaIQobChMI2cO8hJzk4AIVDpztCh05dwlC EAAYAiAAEgJ-TfD_BwE https://www.forbes.com/sites/booked/2011/08/18/the-lives-and-salaries-of-magazine-and-b ook-editors-4/ https://work.chron.com/much-money-fashion-photographer-earn-19458.html https://www.glassdoor.co.uk/Salaries/director-of-marketing-salary-SRCH_KO0,21.htm
  • 31. Chosen Design Masthead Website Address Sponsorship Name Slogan Date Time Information Date Time Information Date Time Information Date Time Information Date Time Information Date Time Information Social Media Icons Sponsorship Name Price Main Image Main Image Barcode and Social Media Website Address Coverlines Coverlines Puff Promotion Slogan Masthead
  • 32. Final Products - Festival Poster Draft 1 Draft 2 With my first draft, I have created this in Photoshop by following my graphic layout idea as well as considering my festival inspiration of Panorama. I have included many popular artists and what time they would be performing, and the location in which they would be performing in the idea location of Reading. However with my second draft, I am drawn the to the idea that I have included less information by removing the times and and changing the opacity of the box to therefore bring more the main image forward to the viewers. Overall, I prefer the 2nd draft because the layouts is more organised and not being too crowded and by changing the visibility of the box enhance the quality of the main image and look more visually appealing towards my targeted audience.
  • 33. Final Products - Magazine Back page Advertisement Draft 1 Draft 2 Creating my second print-based product, I have to create two drafts of my back page advertisement and experiment with main the main image and the cover line text box. I have also included some additional features such as the price of the magazine and the social media icons for my festival and other additional features that would enhance my back page advertisement I personally prefer the second draft, as the main image is more creative with the use of overlaying blue eyeshadow and tinted red lips which link to my house style
  • 34. Step-by-Step - Poster Step One 1. I first created a new document with the dimensions of 1080x1460 in Adobe Photoshop 2. However, I opened my main image first as it has the same dimensions of my needed canvas 3. My main images would be the base for my final poster product. ā File ā New ā (Cmd N) ā Canvas Size 1080x1460 ā Background/M ain Image Layer ā Font Style Name and Size
  • 35. Step-by-Step - Poster Step Two 1. After I set my main image as my background, I then downloaded an image of the social media icons: Twitter, Facebook, Instagram and Snapchat and with the Quick Selection Tool (W) and the Eraser Tool (E) I cleaned the edges 2. With the help of creating ruler lines, I positioned the icons following my graphic layout. I then included my music festival (Masthead) by using the Text Tool (T) and positioned it in the upper centre of my canvas using the Move Tool (V) with my chosen font style ā€˜Belleroseā€™. 3. I then Added the website address and slogan in the font style ā€˜Neon 80sā€™ and positioned then in the require location. ā Move Tool (V) ā Quick Selection Tool (W) ā Text Tool (T) ā Social Media Icon Layers ā Masthead/ Festival Name Layer ā Slogan Layer ā Ruler Guidelines ā Ruler Border
  • 36. Step-by-Step - Poster Step Three 1. Moving onto the information that will go onto my festival poster. 2. Using the Rectangle Marquee Tool (U) and the Text Tool (T), I created my Date, Time and Information boxes. 3. However, I first included my ruler boundaries which would also help me later in the production process. 4. After I created my rectangle boxes, I then included the information for my festival poster. ā Quick Selection Tool (W) ā Move Tool (V) ā Text Tool (T) ā Rectangle Marquee Tool (U) ā Link Layers ā Text Box Layer ā Text Layer ā Link Between Layers ā Ruler Border ā Ruler Guidelines
  • 37. Step-by-Step - Poster Step Three 1. Finally I duplicated my Date Text + Date Box, Info Text + Box, Time Text + Time Box and changed the text of each to suit my festival and look more visually appealing. 2. Using the Text Tool (T) I edited each text book by including the dates, times and festival information and adjusted the shape and size by using the Move Tool (V) 3. To help me with the layout of my I created the ruler boundaries to create an organised layout for my festival poster and then saved it both as a Adobe Photoshop file and a JPEG file. ā Quick Selection Tool (W) ā Move Tool (V) ā Text Tool (T) ā Rectangle Marquee Tool (U) ā Link Layers ā Text Box Layer ā Text Layer ā Link Between Layers ā Ruler Border ā Ruler Guidelines
  • 38. Step-by-Step - Magazine Back page Advertisement Step One 1. I went for a different approach with my magazine back page advertisement 2. I opened my main image in Photoshop then opened a separate template with the ideal dimensions of 1080x1460 and selected the entire canvas (Cmd A + Cmd C + Cmd V) and pasted the canvas layout on top of my image. 3. Then, I positioned the canvas layer and cropped Ā© the main image layer to fit the canvas layer with the help of the Move Tool (V). ā Move Tool (V) ā Text Tool (T) ā Layers ā Ruler Border ā Ruler Guideline
  • 39. Step-by-Step - Magazine Back page Advertisement Step Two 1. Using the Rectangle Marquee Tool (U) and the Move Tool (V), I created my Masthead text box. I selected the Box layer and went to: Edit, Transform, Distort and created my triangle shape for my festival title. 2. With the Text Tool (T) I individually added my festival title word by word, with the chosen font style of ā€˜Hanna Monicaā€™ 3. To help me with the positioning I added my ruler border lines to help me create a neat and organised layout for my back page advertisement. 4. Finally, with my Masthead text box I changed the opacity to reveal part of the background in my main image. ā Quick Selection Tool (W) ā Move Tool (V) ā Text Tool (T) ā Rectangle Marquee Tool (U) ā Ruler Border ā Ruler Guidelines ā Masthead/ Festival Name Layer
  • 40. Step-by-Step - Magazine Back page Advertisement Step Three 1. To add my cover lines to my back page, I first created a cover line box using the Rectangle Marquee Tool (U) and changed the opacity and colour to a dark blue, as well as add a 15px length red border to my coverline box. 2. Using the Text Tool (T) I included my coverline titles and coverline information with the contrast of bold white text in my second chosen font style of Didot. 3. Finally, I linked all specific layers together and positioned my work against the ruler borders and added the Website Address ā Quick Selection Tool (W) ā Move Tool (V) ā Text Tool (T) ā Rectangle Marquee Tool (U) ā Link Layers ā Text Box Layer ā Text Layer ā Link Between Layers ā Ruler Border ā Ruler Guidelines
  • 41. Step-by-Step - Magazine Back page Advertisement Step Four 1. Finally, with my magazine back page advertisement, I opened some social media icons on a different canvas and using the Quick Selection Tool (W), I selected the needed area and copied the selection (Cmd C) and pasted it on my back page (Cmd V) 2. Using the Move Tool (V), I positioned the social media icons where I also re-sized the icons through: Edit, Free Transform and holding down shift I re-sized the icon and placed it within the needed area. 3. However, I made some adjustments to my backpage by removing the price and barcode and re-positioning my social media icons, festival date, slogan and copyright symbol. ā Quick Selection Tool (W) ā Move Tool (V) ā Text Tool (T) ā Rectangle Marquee Tool (U) ā Link Layers ā Text Layer ā Link Between Layers ā Ruler Border ā Ruler Guidelines
  • 42. https://en.wikipedia.org/wiki/Data_Protection_Act_1998 http://www.businessdictionary.com/definition/ethical-issue.html https://www.gov.uk/intellectual-property-an-overview https://en.wikipedia.org/wiki/Royalty_payment https://www.ofcom.org.uk/about-ofcom/latest/media/media-release s/2016/attitudes-to-offensive-language Issues The Data Protection Act: The Data Protection Act of 1998, which as designed by Parliament, to protect personal data stored in all computers or otherwise organised in paper filing systems. This also follows the EU Data Protection Directive of 1995 protection processing and the movement of data. The legal rights of the many individuals has to control the information themselves. However, a small part of this act does not imply to the domestic use; such as keeping someone's personal home address within a personal home address book. This act can be defined as a eight data protection principles to ensure that information is processed lawfully. IP/Watermark Founded in the year of 1895, ā€˜Watermark is an Australian intellectual property firm renowned for delivering exceptional client care to match its peerless IP knowledge.ā€™ With many offices located in Melbourne, Sydney and Perth along with many of its associates around the world, Watermark allows the delivered accessible, timely and proactive services. The company works with brands and the strategy of oneā€™s perspective mindset. Legal and Ethical A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical). IPR - Intellectual Property Rights Rights refers to the general term for the assignment of property rights through patents, copyrights and trademarks. These property rights allow the holder to exercise a monopoly on the use of the item for a specified period; also, this prevents people from the names of your product/brand, the written, made or produced content and the design or appearance of a product. Royalties A payment that is made by one party, and the licensee/ franchisee to another that owns a particular asset, and the licensor or franchisor for the right to ongoing use of that asset. Ofcom - Offensive Language/ Behaviour/ Material Viewers and listeners often taking into account certain features such tone, time of broadcast and delivery in which assessing of offensive language is acceptable: Although research has shown that people are more likely to tolerate offensive language if it is based on ā€œreal worldā€ situations.
  • 43. Copyright Ā© Definition: Copyright- is when there is a legal right which lasts for a certain amount of years so you canā€™t print, publish, perform, film, or record literary, artistic or musical material that already exists. Copyright changed in 1998 allowing writers and photographers their own rights of photocopy version and reproduction in book. The use of Copyright through the ABC company will ensure that my print based media products will have copyright to prevent illegal advertising. By delivering the stamp of trust within the media industry the content produced will be published with written permission. I want both my festival poster and my magazine back page advertisement to have what is known as a ā€˜Standing Planā€™, As I will become a member of the ABC company, I will ensure that my magazine will have copyright and prevent advertisement illegally because, by being a part of the ABC, my content will only be produced with the use of written permission, in such a case of Copyright Ā© Therefore, with my magazine, I want my magazine to have a ā€˜Standing Planā€™ which would prevent any consumers to any other companies to copy my magazine and use/ sell the magazine as their own product. In addition, the company: ABC will help deliver my magazine to make sure that the content meets industrial standards and the verification of the data given and prevent advertisers from using my magazine. Finally, with my magazine, I aim to deliver a advantage of copyright with each magazine that is produced and sold, along with the content and the images industry approved and licensed with the copyright logo. https://www.abc.org.uk/standards#rsgs
  • 44. Audio-Visual Advertisements If I were to create an audio-visual advertisement, I would consider advertising my festival through popular social media websites; such as Youtube, Twitter, Facebook, Instagram and Snapchat I would advertise pictures and videos that advertise the music festival and updates both print based media products. In addition, the use of video that are advertised on many social media platform would reach a large audience very quickly and allow them to have a sneak peak on the festival and the upcoming events that may occur, as well as evidence of previous festival events. Considering my theme of the festival and the house style that it follow, if I were to create an audio-visual advertisement I would intend to use the colour scheme to advertise the festival. The advantage behind the large social media platform would be a great advantage in advertising my festival and the print based media products that would entice the general public to the festival. https://www.youtube.com/PanoramaNYC https://www.instagram.com/PanoramaNYC/ https://twitter.com/search?src=typd&q=Panorama%20NYC
  • 45. Proof-reading and Sub-editing Here in my production plan, I have also included the topic of proofreading, where an assigned team checks the products before it is advertised and printed.
  • 46. Conclusion From what I have learnt within this unit is that I have been able to present my work such as the planning analysis stage through my Proposals and Photoshoot Plan; as well as shown my developing and production process with my Step-by-Step of my Festival Poster and Magazine Back page Advertisement. I have also been able to present my understand in a range of ideas and photoshop skills by creating two different drafts of my poster and back page and relate to my house style and font style. Overall, this unit has helped me present my understanding and knowledge in what I have learnt within this LO and within this unit as a whole.