The document discusses several magazine institutions including Bauer Media Group, IPC Media, EMAP, and Future PLC. Bauer Media Group owns over 300 magazines across 15 countries and employs over 6,400 people. IPC Media engages with over 26 million UK adults through its portfolio of magazines. EMAP produces industry-leading brands focused on categories like retail, health, and construction. Future PLC attracts over 45 million monthly online visitors and exports magazines to 89 countries.

1. Research into magazine institutions
Bauer media group, is a worldwide media empire
offering over 300 magazine in 15 different countries, in
print, online, TV and on the radio
Bauer Media joined the Bauer Media group in January
2008, and collectively, the group employs around 6,400
people.
Bauer Media is a UK based, multi-platform group
comprising of many companies centred around 2 main
divisions - Magazines and Radio. The brand is influential
as it is widely respected for establishing millions of
relationships with engaged readers and listeners.
In 1994, the company bought a small magazine called for him magazine, now widely known as multi-
platform international, FHM. In 1996, the company then acquired digital music channel, The Box,
which was done as a route into the small screen business, which has now grown into Box Television.
Closer was then launched in 2002, followed by the weekly gossip magazine, GRAZIA, in 2005.
Bauer Media now extends to over 80 well-established, influential l brand names covering an
extremely diverse range of interests including ‘Heat’ magazine to other major titles such
as ‘Parkers,’ ‘MATCH!’, ‘CAR’ and ‘Yours’.
With more than 60 iconic media brands, IPC
creates content for multiple platforms, across
print, online, mobile, tablets and events.
As the UK's leading consumer magazine publisher
they engage with 26million UK adults - almost two thirds of UK women and 42% of UK men.
IPC's popular international portfolio of websites stretches over 25 million users worldwide every month.IPC have three
publishing divisions: IPC Connect, IPC Inspire and IPC Southbank. IPC Connect is a mass market women's division which
comprises of well known weekly women's magazine such as 'Now' and 'Chat' magazine, and also various TV entertainment
brands such as 'What's on TV' and the 'good to know' network. IPC Inspire is their men's portfolio which comprises leisure
brands like 'Rugby World' and 'Decanter' as well as lifestyle brands such as 'Nuts' and 'NME'. IPC Southbank isthe upmarket
women's division comprising luxury fashion brands such as 'Marie Claire' and 'InStyle', to lifestyle brands like
'women&home' and 'Essentials'.

2. EMAP owns brands that comprise categories
like Retail, Health, Construction, Architecture
and Fashion.
Brands such as HSJ and Retail week create deep relationships and unparalleled reach to increase
value for their customers, which is delivered through senior networking events, awards, online data
products, social media communities, conferences and critical insight, news and analysis.
The Nursing Times is the UK's leading independent nursing brand produced by EMAP. It offers
practical advice and inspiration for nurse leaders as well as aspirant nurses to support their career
goals and improve best practice
EMAP also produce industry leading brands such as 'H&V News' and 'Construction News'. H&V News
is the number one source of up-to-date, high quality information for the heating and ventilation
industry, providing the latest news, analysis, product reviews, in-depth features, jobs, market data
and practical business guidance. Construction News is dedicated to providing essential business
information and intelligence to win work and compete effectively in an increasingly complex
construction sector. It is widely recognised as the brand trusted by leading contractors to help them
shape the future of the industry.
Future plc is an international media group founded in 1985.
Future attracts more than 45 million monthly unique visitors
to their digital properties websites; and they deliver over
100 digital editions and bespoke apps on tablet devices.
Future sell 2.2 million magazines every month, and export or
syndicate to 89 countries, making them the UK’s number
one exporter and licensor of magazine content.
Future are the third largest special-interest consumer publisher on the UK newsstand and
the no.1 licenser and exporter of monthly magazines in the UK.Future US digital properties
reach over 21 million men aged 18-34 across enthusiast passions including gaming,
technology, cycling and more.Future show that they are "leading the way" in delivering
successful new material for its 45 million unique monthly users. There is consistency
amongst the company as they have managed to win the AOP Consumer Digital Publisher
Award of the Year twice in a row. It shows that they are committed to what they specialise
in and show passion in developing new digital business models year after year.

3. Who would own your magazine?
For my magazine, I would choose Future PLC as my magazine institution as they seem to have broad
network of well established, industry-leading brands that stretch from a variety of media fields in
technology, to sports & auto.What grabs me the most is that they seem to have the knowledge and
skills in each field they produce. Despite Future PLC being more of a niche magazine institution
compared with the likes of IPC Media and Bauer, they seem to have produced magazines, such as
'PlayStation Magazine' and 'Classic Rock', that attract a vast collection of audiences across the globe.
Not only do Future produce magazines, but they host a variety of conventions. They have their own
event for the entertainment industry, 'GamesMaster Golden Joystick Awards' which is the world's
biggest and best video games awards voted for by the general public, as well as their own websites,
such as 'Games Radar', which is the planet's third biggest games information website. More than 14
million global users visit Future's games websites monthly, and the figure is growing. This however is
just the entertainment field. Future is the biggest guitar and music-making publisher in the UK.
MusicRadar.com, their flagship music-making website, attracts over twelve million page views a
month. Metal Hammer also runs the hugely successful Golden Gods Awards in the UK while the
Classic Rock Roll of Honour Awards goes from strength to strength. And, in social media, Metal
Hammer now has over 380,000 Facebook fans.
So, in conclusion, I think Future have earned themselves a well-deserved collection of media awards
and general approval from the general public. Each group has a well respected team of experts that
seem to work hard in order to gain the maximum amount of consumer satisfaction possible, to
attract an audience on an international level, which they seem to have done comfortably. So my
decision to choose Future has been based purely on the idea of being positioned in the best hands
possible, to maintain confidence in a magazine that will stand proud amongst other mainstream
magazine brands like NME and Kerrang!