Print-Based Advertisements

2. Contents
Proposals Slides 3+4 Font Style Slide 18 Location
Recce
Slide 25 Planning
Audio-Visual
Advertisements
Slide 32
Mind maps Slide 5+6 Logo Design Slide 19 Photoshoot
Images
Slide 26 Calendar Events Slide 33
Moodboards Slide 7+8 Photoshoot
Plan
Slide 20+21 Risk
Assessment
Slide 27+28 Conclusion Slide 34
Repeat Slide 9 House Style Slide 22 Budget
Summary
Slide 29
Hand Drawn
Drafts
Slide
10+11+12+13
Main
Headliners/Arti
sts
Slide 23 Issues Slide 30
Graphic Layouts Slide
14+15+16+17
Production
Plan
Slide 24 Copyright Slide 31

3. Proposals

4. Proposals(continued)
I created a proposal for both the
my festival poster and my
magazine back page
advertisement. Each section of my
proposal is the planning and break
down process of the key features
that I needed to understand for
when I produce my products. The
main features consist of Style/
Approach, Aims and Objectives,
Target Audience and Campaign
Message; each of these objectives
are important in order for me to
create and present my final
products.

5. Print Based
Advertisement
-
Festival Poster
Logo Names
A specific logo name for my festival
poster would be focusing on ‘The
Golden Hour’ where the colours would
enhance the features within the poster.
My logo name would be engaging and
visually appealing through the font style
and layout on the page.
Slogan
For my festiva poster, I have chosen the
slogan ‘Sleep all day, party all night’’
I have decided on this as my slogan for my
festival poster as the name of the music
festival name is included and this would
encourage my targeted audience to the
advertisement.
Frequency
I have chosen the frequency of being a
yearly advertised print based media product;
where the event would take place during the
summer, and therefore the advertisement
would be produced and advertised at the
start of the year around mid-January.
Colour Schemes
Bold and contrasting colours that would enhance
the festival poster and make it stand out to my
targeted audience and engage the public.
I plan to use a mixture of both dark and light
colours in my advertisement.
I aim to use complementary colours that would
enhance the theme of the festival.
Target Audience/ Market
With my festival poster aimed at both the
male and female genders, I have chosen a
broad age range as this would engage the
likelihood between similar interests within
the festival.
I have chosen the age range of 18-35 for my
festival poster where this would allow the
possibility to interact and experience
entertainment through the festival.
Targeting the social grades of C1-E
because my music festival targets the
demographic to allow the relationship of
interests between a wide range of the
public.
Images
The background would have a gradient effect
that would cover the entire page; although a
main image would be included at the top or
the bottom of the festival poster that would
give life to the print based media product.
I plan to use a portrait as my main image for
my poster and links to the colour scheme.
Brand Identity
The marketing of my product would be
broad and have a strong base on the target
audience’s interests in music, fashion and
technology as well as benefit from the
experience.
The brand of the poster would have a strong
relationship with its target audience.

6. Print Based
Advertisement
-
Magazine: Backpage
advertisement
Slogan
For my magazine back page advertisement,
I have chosen the same slogan. I chose this
as my slogan for my music festival as the
exclamation mark is used to convey that the
slogan is a bold statement targeted towards
my audience and to engage them to attend
the music festival due to the main focus in
music and art.
Masthead
The focal point of the music festival “The
Golden Hour” would be used as the
masthead to convey that the back page
advertisement is to advertise the festival
and convey the interests that it would
present.
Strapline
A brief line that would connote the
theme and the concept that the music
includes. I aim to cover the width of an
A4 page that would inform the public
about “The Golden Hour”
Colour Schemes
In relation to my festival poster, I plan to
stay within the same colours schemes of
working with bright and bold
complementary colours that would
enhance the features of my print based
advertisement and appear visually
appealing to the public.
Target Audience
Similar to my poster, I aim to stay within
the same age range and demographic of
males and females aged 18-35. This is
because, my festival poster and
magazine back page advertisement
advertises both of the same interests in
both art and music.
Frequency
As the festival is a year-on-year event,
the advertisement of my backpage
would appear every month.
I have chosen a monthly frequency to
imply that the advertisement can remind
and inform the public about the event;
as well as consist of updates and
evidence with context and photos.
Images
I plan to at least include two main
images to enhance the bold title of the
music festival and convey the theme of
through the clothes work and the colour
scheme involved.
I plan to use a portrait and a full body for
my main images.
Additional Content
Including other features such as cover
lines, pull quote/ anchorage text and
barcode, will give the appearance that
the back page advertisement would
entertain and inform the public that the
festival is being advertised and targeted
to a specific demographic is different
print forms.

7. Inspirational Mood board - Poster

8. Inspirational Mood board - Magazine Back-page Advertisement

9. Steve Neale’s theory of Similarities and Difference where he states that all genres contain the elements of repetition and
difference; although difference is essential in the economy of genre.
Stating that ‘Genre does not refer just to the film type but to the spectators expectations’, as well as suggesting ‘Genres are
about spectator-text relationship’
Both these quotes imply that the Neale’s theory focuses on how much a film subverts the genres’ conventions and stereotypes;
where the film must subvert convention enough to therefore be considered as unique and not a replication of the existing film.
Additionally, Neale states that the film and its genre can be defined by how much conformation to its genres’ individual
conventions and stereotypes where the film must match the genres’ conventions and is identified as being a part of that genre.
In terms of the Hollywood generic regime, Neales suggests that they should perform two functions
1. To guarantee pleasure and meaning for the audience
2. To offset financial risks in the film production by providing collateral against innovation and difference
Popular cinemas rely on their audience seeking pleasure in difference and
innovation for instance the recognition in familiar elements and how those
elements are linked in an unfamiliar way or a way that is considered
unfamiliar elements may be introduced.
Genre is constituted by specific systems of expectations and
hypothesis which spectators bring with them to the cinema and
which and which interact with the films themselves during the
course of the viewing process.
Repeat (Steve Neale)
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/genre-theory

10. Hand Drawn Drafts - Festival Poster

11. Hand Drawn Drafts - Festival Poster

12. Hand Drawn Drafts - Magazine Back page Advertisement

13. Hand Drawn Drafts - Magazine Back page Advertisement

14. Hand Drawn Drafts - Festival Poster
Masthead
Slogan
Social Media
Icons
Website
Address
Artists
Artists
Artists
Artists
Artists
Information
Information
Information
Information
Information
Artists
Information
Masthead
Website Address Sponsorship Name
Slogan
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Date Time
Information
Social Media Icons

15. Hand Drawn Drafts - Festival Poster
Website Address
Information
E.g. Dates, Location,
Events
Main Image
Masthead
Social Media
Icons
Sponsorship Name
Slogan
Slogan
Artists Artists Artists
ArtistsArtistsArtists
Artists Artists Artists
MastheadWebsite
Address
Social
Media
Icons
Information
Sponsorship Name
Main Image

16. Graphic Layouts - Magazine Back page Advertisement
Price Strapline
Masthead
Slogan
Puff
Promotion
Cover Lines
Social Media
Icons
Main Image
Cover Lines
Main Image
Website Address
Barcode
Masthead
Social Media
Icons and
Website
Address
Information
e.g. Dates
Main
Image
Main Image
Barcode and
Price
Website Address

17. Graphic Layouts - Magazine Back page Advertisement
Masthead
Main
Image
Main Image
Coverlines
Website Address
Barcode
Sponsorship Name Price
Main
Image
Main Image
Barcode
and Social
Media Website Address
Coverlines
Coverlines
Puff
Promotion
Slogan
Masthead

18. Font Style
https://www.designhill.com/design-blog/50-logo-fonts-every-designer-should-know-about/
https://www.dafont.com
As shown above, I have experimented with six different fonts from the website Dafont.com. I have decided to work and compare
these fonts between each other because and therefore understand which works for my festival poster, and which font style would
work for my magazine back page advertisement.
I have displayed the name of the font underneath the festival name to help me understand the appearance and outcome of how
the font style works with the name; I plan to use a font style that gives an 90s feel but is also visually appealing towards my target
audience. I am drawn to each font style with a different opinion as each font style would work with my print based media products
as this would depend on my colour scheme, layout and images used in my products. I am particularly drawn to the font styles
Hanna Monica and Didot for my magazine back page advertisement because of the simplicity and boldness in the text outcome,
whereas I am appealed to the font styles Neon 80s and Bellerose for my music festival poster because of how the letters have a
‘stand out’ appearance to them and work well for my poster.

19. Logo Design
My Inspiration My Logo Design
From the research I have done with my source of inspiration, I have
decided to create my own logo design that has been inspired by the
music festival Panorama.
I am inspired by the creativeness as to how the company uses a
outline of the world to symbolise the ‘O’, as well as the simplicity in
the font style to create that is then enhanced by their festival posters.
In Photoshop I used a sunset template to create the sunset effect for
my logo, then using the quick selection tool and the gradient tool, I
created this beautiful sunset effect.
To create the sponsorship name for my logo, I used the font style
‘Andale Mono’ and then adjusted the position and size.
I really like the final outcome of my product because of how simple
yet eye-catching the sunset logo is; the font style is also quite unique
and bold to the logo to represent the sponsoring company name and
suits the name of my festival ‘The Golden Hour.

20. Photoshoot Plan - Festival Poster

21. Photoshoot Plan - Magazine Back page Advertisement

22. House Style
From the images that I have taken, I have decided to go with a bold colour scheme that would then make my print-based
media products stand out.
I have gone with the main two colours of white and black, by which I will be able to use in my products to amplify the
other main colours that I am planning to include in my Photoshop work.
Deciding on the three primary colours of red, blue and yellow as these colours would be useful for my products and
present the summer theme.
From the inspiration of Panorama music festival, they use bright bold colours that then contrast against the use of dark
tones in their images, posters and magazines front covers/ back page advertisement.
With this house style I am aiming to create two products that have the same objective of anchoring the general public;
particularly my target audience to the the interests in music, art and technology; this house will help me achieve this.
As in the example shown below, my source of inspiration from Panorama festival the poster uses bright and bold colours
that contrast against dark tones; and I aim to interpret and develop this idea further in Photoshop.

23. Main Headliners/ Artists
Keeping in mind on the artists and celebrities that would be included in my poster and magazine back page advertisement, I am
aiming to include popular celebrities and artists that would be well-known by today’s generation.
My aim to is to experiment with a variety of different globally known artists to therefore anchor in my target audience as well as
include names that would suit my summer festival theme; however my summer festival is based on beauty and creativity and
therefore the artists and guest celebrities must relate to my festival through the types of songs and the genre that their songs
have.

24. Production Plan

25. Location Recce

26. Photoshoot Images

27. Risk Assessment
Photography Risk Assessment
Taking the photos for my festival poster in a photography was a bit of a risk as the studio was crowded with lighting, cameras and
camera stands and wires as well as some other props. The risk of taking my portrait photos in the photography studio was quite
high as the risk of minor injuries was high as well; this crowded space could cause a trip hazard of electric shocks due to exposed
sockets and wires when the power was on.
The risk of taking photos of my brother (Brian Insua) in the open woods was also a risk as the location as to where I took my
photos was on a steep hill slope as well as the ground was covered with leaves and we did not known that there were rocks and
sticks which resulted in a trip hazard.
Finally, the risk with taking photos of my brothers friends was located in Kingston Upon Thames near the boat area. This location
was a hazard because the photo was taken late in the afternoon however it was quite populated; as we were near the water areas
the risk of a trip hazard or accidently falling in by bumping into someone.
Area Risk Assessment
I had to make sure that the location of where I took my photos was at a decent time and that the location was decently/ less
populated to allow high quality photos.
Technical Software Risk Assessment
I made sure that the software that I will be using for editing my print based media products was functioning properly.
I also made sure that I brought a spare fully charged battery and a spare memory card to the locations of where I took my photos
and that my camera was working well; such as using a clean camera lens, using the correct lens and making sure that the setting
were set correctly.

28. Risk Assessment

29. Budgeting Summary
Usefulness to staying
within a specific budget
helped me understand
the pricing of the needed
equipment/ office space
that I needed to create
my print based media
products. However, I had
to keep in mind that
some needed equipment
was more expensive
than other factors.
I also had to keep in
mind the yearly salary
and the printing cost
rates for printing my
festival poster (A3) and
magazine back page
advertisement (A4)
Equipment Cost Quantity
Office space £150 per month x2
MacBook Pro £ 2,349.00 x10
Adobe Creative
Software
£119.00 per year
Camera £649.00 x5
Studio £134.99 x3
Staff Salary (£)
Editors £40,499.50 a year
Photographers £44,663.00 a year
Marketing £69,000.00 a year
Finance £39,500 a year
Designers £10.16 per hour
Human Resources £87,993.68 a year
https://iconicworkspace.com/pricing-2/?gclid=EAIaIQobChMI2cO8hJzk4AIVDpztCh05dwlC
EAAYAiAAEgJ-TfD_BwE
https://www.forbes.com/sites/booked/2011/08/18/the-lives-and-salaries-of-magazine-and-b
ook-editors-4/
https://work.chron.com/much-money-fashion-photographer-earn-19458.html
https://www.glassdoor.co.uk/Salaries/director-of-marketing-salary-SRCH_KO0,21.htm

30. https://en.wikipedia.org/wiki/Data_Protection_Act_1998
http://www.businessdictionary.com/definition/ethical-issue.html
https://www.gov.uk/intellectual-property-an-overview
https://en.wikipedia.org/wiki/Royalty_payment
https://www.ofcom.org.uk/about-ofcom/latest/media/media-release
s/2016/attitudes-to-offensive-language
Issues
The Data Protection Act:
The Data Protection Act of 1998, which as designed by Parliament, to protect personal data stored in all computers or otherwise
organised in paper filing systems. This also follows the EU Data Protection Directive of 1995 protection processing and the
movement of data. The legal rights of the many individuals has to control the information themselves. However, a small part of this
act does not imply to the domestic use; such as keeping someone's personal home address within a personal home address
book. This act can be defined as a eight data protection principles to ensure that information is processed lawfully.
IP/Watermark
Founded in the year of 1895, ‘Watermark is an Australian intellectual property firm renowned for delivering exceptional client care
to match its peerless IP knowledge.’ With many offices located in Melbourne, Sydney and Perth along with many of its associates
around the world, Watermark allows the delivered accessible, timely and proactive services. The company works with brands and
the strategy of one’s perspective mindset.
Legal and Ethical
A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right
(ethical) or wrong (unethical).
IPR - Intellectual Property Rights
Rights refers to the general term for the assignment of property rights through patents, copyrights and trademarks. These property
rights allow the holder to exercise a monopoly on the use of the item for a specified period; also, this prevents people from the
names of your product/brand, the written, made or produced content and the design or appearance of a product.
Royalties
A payment that is made by one party, and the licensee/ franchisee to another that owns a particular asset, and the licensor or
franchisor for the right to ongoing use of that asset.
Ofcom - Offensive Language/ Behaviour/ Material
Viewers and listeners often taking into account certain features such tone, time of broadcast and delivery in which assessing of
offensive language is acceptable: Although research has shown that people are more likely to tolerate offensive language if it is
based on “real world” situations.

31. Copyright ©
Definition:
Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or
record literary, artistic or musical material that already exists.
Copyright changed in 1998 allowing writers and photographers their own rights of photocopy version and reproduction in book.
The use of Copyright through the ABC company will ensure that my print based media products will have copyright to prevent
illegal advertising. By delivering the stamp of trust within the media industry the content produced will be published with written
permission.
I want both my festival poster and my magazine back page advertisement to have what is known as a ‘Standing Plan’,
As I will become a member of the ABC company, I will ensure that my magazine will have copyright and prevent advertisement
illegally because, by being a part of the ABC, my content will only be produced with the use of written permission, in such a case
of Copyright © Therefore, with my magazine, I want my magazine to have a ‘Standing Plan’ which would prevent any consumers
to any other companies to copy my magazine and use/ sell the magazine as their own product. In addition, the company: ABC will
help deliver my magazine to make sure that the content meets industrial standards and the verification of the data given and
prevent advertisers from using my magazine. Finally, with my magazine, I aim to deliver a advantage of copyright with each
magazine that is produced and sold, along with the content and the images industry approved and licensed with the copyright
logo.
https://www.abc.org.uk/standards#rsgs

32. Plan for Audio-Visual Advertisements
If I were to create an audio-visual advertisement, I
would consider advertising my festival through
popular social media websites; such as Youtube,
Twitter, Facebook, Instagram and Snapchat
I would advertise pictures and videos that
advertise the music festival and updates both
print based media products. In addition, the use
of video that are advertised on many social media
platform would reach a large audience very
quickly and allow them to have a sneak peak on
the festival and the upcoming events that may
occur, as well as evidence of previous festival
events.
Considering my theme of the festival and the
house style that it follow, if I were to create an
audio-visual advertisement I would intend to use
the colour scheme to advertise the festival. The
advantage behind the large social media platform
would be a great advantage in advertising my
festival and the print based media products that
would entice the general public to the festival.
https://www.youtube.com/PanoramaNYC
https://www.instagram.com/PanoramaNYC/
https://twitter.com/search?src=typd&q=Panorama%20NYC

33. Calendar Events
In relation to calendar events, I have included the festival dates and times in my festival poster and magazine back page
advertisement.
My plan is for the music festival to occur on Monday 22nd July until Saturday 26th July, as this time period is around the start of the
summer holidays and would be suitable for my festival to happen.
I have also mentioned in my production plan that during the last week for producing my print-based products, I pln to advertise the
poster on Monday then the Magazine back page on Tuesday, and by Friday I plan to launch my products both audio-visual and
print-based. Additionally, the launch of my final products will be issues 5 months before the festival, because in my calendar event, I
plan to issue the release of booking and buying tickets during the early month of May.

34. Conclusion
Throughout this LO2, I have managed to research, plan and design ideas for my two print based media products of a A3 festival
poster and a A4 magazine back page advertisement.
From what I have learnt and gained from this LO, I was able to understand the ideas and knowledge needed to create my
products; key factors such as creating hand drawn drafts and graphic layouts helped me understand what features are needed
and creating an organised layout for my products. Another key factor was writing up my proposal and my photoshoot plans; this
was useful for me because in my write ups I talked about the objective for my print-based advertisements and explain the main
features for my products in my proposal such as Maslow, Katz and Hartley audience theories, aims and objectives for the product
and the style and approach my product is aiming for.
Overall, the outcome of the effort I have put into this has been beneficial for me as I am able to understand the knowledge and
research gained from my work and designs has helped me understand the importance of this LO to therefore work on my next
LOs