Students of the Post Graduate Program (PGP) in Marketing Communications (#Northpointers) made this presentation with a complete Radio program for a Radio Advertising Assignment.

1. RADIO
ADVERTISING
EVENING SLOT
DISHA CHANDRIKAPURE
HETA DESAI
KINNARI KAMDAR
MANIKA TEKRIWAL
PREKSHA BHANDARI
VIVIDHA KOTAK

2. 99.9 FM
RADIO
POWER

3. 99.9 FM RADIO POWER
YAHA SABKI CHALEGI
Everyone gets a platform to speak their
heart out. We believe in bringing
different people with different thoughts
at one platform.

4. TARGET AUDIENCE
UTILITY USERS
ESTEEM DRIVEN

5. 5 to 7 – BOLO EKDUM BINDASS
The show allows different people to share
their views and opinions on a particular
topic.

6. RJ VINISHA
Culturally active
Well Informed
Enthusiastic and lively
Good Listener

7. 7 to 9 – The COKE Melody
The show is all about setting a platform for
aspiring musicians.
It creates a blend of different music genres.

8. RJ SWAR
Knowledge and interest about music
Good listener

9. FORMAT
1 min – Show
Name
13 mins – RJ
Talk
1 min –Chaser
and Promo
8mins – Two
songs
1 min – Jock
Mention
6 mins –
Commercial
Break
30 minutes slot ( 5 to 7 pm)

10. FORMAT
30 minutes slot ( 7 to 9 pm)
1 min – Show
name
12 mins – RJ
Talk
1 min – Jock
Mention
9 mins – Two
songs
1 min – Jock
Mention
6 mins –
Commercial
Break

11. LAST 30 mins (8.30-9 PM)
2 mins – RJ
Talk
8 mins –
Songs
1 min – RJ
Talk
6 mins –
Commercial
Break
1 min –
Show Name
12 mins -
Contest

12. INNOVATIONS
• Show partner- COKE
• Jock mentions
• Co-branding with events and shows
• Traffic and news updates
• Chasers and teasers-(#myhappinessstory)

13. ACTIVATIONS
• Digital and radio medium’s integration
• “Opening the Happiness bottle” contest.

14. THANK
YOU