Students of Northpoint Centre Of Learning made this Presentation. (Marketing Communication)

1. {
Rama Krishna
IMC plan

2. {
Group 4
Anushree Kandalkar
Megha Mohan
Radhika Nayak
Rishi Raj Chauhan

3. Client Background
• Present in Lonavla, Pune and Mumbai
• Hotel room rates
• Peak season
• Complimentary breakfast

4. ❧ Zomato
❧ Website
❧ Social Media- Facebook/ Twitter
Presence

5. ❧ Kumar Hotels
❧ Kailash Parbhat
Competitors

6. ❧ Comfort, Food and best in class facilities
Positioning

7. ❧ Khandala and Lonavla-
❧ Tourist spot between Mumbai and Pune
❧ Visitors/ Families drop in every weekend
Target Market

8. ❧ Tourists (from in and around Pune and Mumbai,
Maharashtra)
❧ Families (in and around Pune and Mumbai, Maharashtra)
❧ Look out for accommodations which include restaurant
service
Target Audience

9. Pen Portrait

10. Integrated Marketing
Communications Plan

11. ❧ Out Of Home Advertising:
❧ Outdoor Ads – Billboards and Hoardings
on Mumbai Pune Expressway
❧ In and around Lonavla Market
Advertising

12. ❧ Social Media Marketing:
❧ Facebook and Twitter
❧ Make My Trip, Tripadvisor, cleartrip.com
❧ Ad Words
Digital Marketing

13. ❧ Personalized invitation to customers through e-mailers for
events and parties inviting them to Rama Krishna
❧ Personalized messages to loyal customers with discounts
inviting them to stay with us during non-peak season
❧ Website to have an option to subscribe to e-mailers
Direct Marketing

14. ❧ Press releases and reviews of Rama Krishna
in local newspapers and blogs
❧ Pune Times
❧ Bombay Times
❧ Time Life
❧ Food Festival event to invite people to write
articles about the food, and their experience.
Public Relations

15. ❧ New menu with more variety of dishes both veg and non veg
❧ Redesign the menus
❧ Revamp of the website and make it more user friendly and interactive which
should be regularly updated
❧ Ambience of the restaurant should be made more vibrant and lit up
Recommendations

16. ❧ Include tour packages for their tourists to make their
travelling more convenient
❧ Room packages for couples and families to enjoy their
stay in Lonavla at affordable rates (4 nights, 3 days for
two)
❧ Offer wedding, birthdays, honeymoon and party
packages

17. ❧ Table Tent cards in rooms with information to promote the
restaurant and banquet halls and their variety and vice versa for
restaurants
❧ Offer loyalty programs for people who are regular visitors of the
hotel, For eg: Discounts, loyalty points, membership cards etc
❧ Flyers/ Inserts with the menu cards in the rooms with
information of the banquet hall