2. BACKGROUND OF THE
ORGANISATION
Thornapple International deals in corporate gifting
Seduction Las Vegas (SLV) was established in March 2014, by
Miss. Monisha Gidwani, MD SLV
SLV is a Nail Paint brand under Thornapple International
SLV has a team of 15 salesperson and deals with beauty
salons, retailers and individuals in Mumbai
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3. KRA’S
Week 1:
• In-Depth Understanding of the Product
• Understanding the current sales pattern
• Understanding the customer demand
• Working on Sales Pitch
Week 2:
• Servicing & Developing Current & New
Accounts
• Providing Client Satisfaction
• Direct sales
• Putting Product Knowledge to Technical
Use
• Development of Event
Week 3:
• Consumer Behavior Pattern
• Direct Sales Pattern
• Area Analysis
• Season Analysis
Week 4:
• Target Projection
• Sales Project Report
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4. TASKS AND RESPONSIBILITIES
In-depth understanding of the product
Promoting the product at various retail outlets, Beauty parlours and
among individuals (in the exhibition)
Meeting new clients and getting orders
Delivering the product i.e. SLV Nail Paints
Decorating the stall for the exhibition
To meet a target of Rs.20,000
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5. CHALLENGES AND ACHIEVEMENTS
Challenges
Going to the field for selling nail polishes as I was not familiar with the place
and product
Unable to convince people to buy the product
Handling rejections in a positive way
Unable to handle the situation if the salon I entered was already covered by
another sales person
Calling prospective customers to the stall during the exhibition i.e. Li’l Flea in
Bandra Reclamation Ground.
Achievements
Was able to sell goods worth Rs.7500
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6. SUMMARY OF THE RESEARCH
FINDINGS
The findings of my research are as follows:
Most of the people like using nail paints while others like to
keep it simple
Women are very much particular about their looks. They think
nail paints enhances their beauty
People think age is a major factor while deciding the colour of
nail paints as it indicates their age and should buy the shades
accordingly
People tend to behave sarcastically on seeing an elderly
women wearing a bold nail colour
Most of the women are unaware of the chemicals being used
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7. RECOMMENDATIONS FOR THE
CATEGORY
There should be different advertisements with elderly models
or actresses like Rekha, Hemma Malini, Sonali Bindre etc.
Nail paint companies should also come up with a range of nail
art products.
They should have nail paints with nail art effect so that
customers don’t have to spend separately on nail art.
They should also mention the chemicals used for customers as
they deserve to know what they are using.
They should introduce a lower range of nail paints so as to
reduce the sale of fake & harmful products in the market.
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8. LEARNINGS
About the harmful chemicals used in Nail polishes
How to interact with customers
Customer’s negotiating power
How to do cold calling
Customer’s behavior towards a new brand
Objection handling
Learnt how to alter the schemes according to the customers
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