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1. Stadium Of Light concerts
My idea
My idea is to highlight the amazing concerts the Stadium of Light has held over the years. I want to
capture how these concerts no matter the artist and genre has brought people together and formed a
community through music. I want to show that age, generation, gender, and interests do not matter as
music communities are for everyone. These concerts have diverse types of people who might know have
come together in another event but when it comes down to music, everyone has a place. The people of
Sunderland every year will be interested in who is performing at the Stadium of Light and will be pleased
to see people from their local area come together. People might even see people they know who they
did not know were interested in the artists, which could be true but as they are performing at the
Stadium of Light, they have come to be part of Sunderland’s music culture.
As the Stadium of Light is a football stadium, these concerts bring two diverse groups of people
together; by giving season ticket holders priority tickets, this means people might just go because their
dedication of being a football fan has been recognized and they want to go to be part of more
Sunderland culture’s activities.
How my idea fits the requirements
My idea fits the requirements because I highlight Sunderland’s culture through the different events they
host throughout the year. I am showing how these events hosted at the Stadium of Light bring people
from all over Sunderland together for the nights and be part of a community and part of Sunderland’s
culture. Also including how if you are part of Sunderland’s cultural football club you can get priority
tickets over people who are not a season ticket holder. I want to promote how the Stadium of Light is a
good venue for all music artists and should be more recognized for future events.
Inspiration
I produced this idea because I am extremely interested in music, and I love it when an artist I am
interested in is performing locally; having the Stadium of Light on my doorstep is very convenient when
an artist I listen to comes (this has not happened yet). I want to promote how happy everyone who lives

2. in Sunderland can see an artist at the Stadium of Light without having to worry about travel and staying
overnight.
My aim
My aim is to highlight how good of a city Sunderland is and how if the city had more opportunities
people would appreciate it a lot more; if we had more venues and events held here the city would
become a lot more popular. I feel like Sunderland gets overlooked when it comes to events because the
like of Newcastle is a bigger city which means there are a lot more events and cultural activities going
on. If Sunderland starts to be more outgoing and generational for all we would have more people going
to events, spending more time in Sunderland City center than going to other places around the
Northeast.
Client research
Sunderland culture is a registered charity that relies on generous support. They bring together
Sunderland’s cherished cultural assets and activities to show the city’s potential. They have loads of
distinct locations that are in various parts of Sunderland. Their aim is to improve life for everyone living
in Sunderland; they want to do this through art, heritage, and culture. They encourage as many people
as possible to get involved to improve the health and wellbeing of people living in Sunderland.
Shot list and final product planning
I want to do a documentary based on all the different concerts the Stadium of Light has hosted. I am
going to include concert clips, the dates and how these venues help Sunderland to grow as a city and
expand their culture and popularity.
I want to start the documentary with the first concert hosted until now, as this will show the
development of the crowds, artists and stage set up. I am going to add voice overs, overlays and
interview style clips throughout the documentary. This will show the vast range of content I can produce
and make it engaging for the audience throughout.
I want to show the development of the artists who have come throughout the years, and how their
stage set has been different. The stadium will have to adapt and make sure they have all the equipment
to have their stage set as they want to.
For the interview I want to capture different angles, such as medium close – to have me in the middle of
the frame at eye level so the audience would feel connected with me narrating. This is called direct
mode of address and will make the audience more focused on Frank and what he is saying.
Cinematic shots - I want to have cinematic shots of the concerts throughout the documentary to present
the diverse artists and genres. I will be adding these throughout the documentary at a suitable time, but
I want to add these during the interview when I’m doing voice overs.

3. I am going to create a cut away as I am going to add the concert shots throughout the interview to break
up the documentary. I will have the interview audio overlayed so it will synchronize in with the
cinematics. This is known as sound bridge as the audio is going from diegetic sound to non-diegetic.
What to include in script
I am going to talk about the different artists, how these concerts affect Sunderland in a positive way and
are part of Sunderland’s culture.
“On 5th
June 2009 Take that came to the stadium for their ‘the circus live’ tour; ever since then the
stadium has hosted concerts for many artists over the years.
Research
Over the years the Stadium of Light has hosted performers such as Take that, Oasis, P!nk, Kings of Leon,
Coldplay, Bruce Springsteen, The E-street band, Red hot chili peppers, Bon Jovi, Rihanna, One Direction,

4. Foo Fighters, Beyonce, Spice girls, Ed Sheeran, Elton John. A few of these artists have performed more
than once.
In 2024 Bruce Springsteen is going to perform. There hasn’t been anyone else lined up for 2024 to
perform.
There are a lot of diverse genres and artists who have performed and are going to perform.
Audience, focus group and target audience
Target audience
The audience that would be interested in this documentary are people interested in music and concerts.
The audience might know the artists but might not listen to them, but this documentary is not about the
music it is about Sunderland culture and how music is part of it. This documentary could also be for
people interested in the Stadium of Light as they host football games, concerts and events.
Google forms survey
I have created a googles forms survey asking relevant questions about documentaries, music, concert
venues and if they prefer to travel or stay local, if possible, for the concert. These questions will help me
understand my audience and if they will be interested in my documentary. Finding out if people prefer
to stay local if possible is helpful as it will tell me if people would go to the Stadium of Light for a concert
than travelling for the say artist.
pitch presentation