Urban Marketing : Marketing Communication

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Northpoint Centre of Learning

Presentatin made by Northpointer Prardhana,C http://www.northpointindia.com/

Marketing

Observation:
Employee – Customer
Relationship
Advertising
Store Layout
Products
Discounts offered
Visual Merchandising
PERIOD: END OF SEASON SALE

Observati
ons
IN STORE
ADVERTISING
-Danglers
-Pamphlets
-Standees
-Visual Merchandising
at entrance of the mall

Observati
ons
LAYOUT
-Seems cluttered at first
-Free Flow
-Grids for certain sections
-Segregated by style, price
-Accessories
-Attractive Lighting & Music

Observati
ons
PRODUCTS
-Clothing & Shoes for Men,
Women, Children
-Accessories
Belts, Scarves, Toys,
Jewelry, Beauty products

Observati
ons
VISUAL
MERCHANDISING
-Mannequins
-Danglers
-Emphasis on SALE

Observati
ons
EMPLOYEE –
CUSTOMER
RELATIONSHIP
-Polite, helpful staff
-Good Sales persons
-Some customers prefer
being left alone

RECOMMENDATIONS
Self Checkout Lane for
less than 5 items
More Trial Rooms
Re-stacking clothes left
behind faster
Introduce more Plus
Sizes
Places to Sit

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