Time Collection is a watch and accessories retailer co-owned by Mr. Ajit Singbal and Mr. Michael Costa since 2009. They have two outlets in Goa, India, employing 9 salespeople, 1 technician, and 2 store managers. Their product line includes 17 watch brands, 1 sunglasses brand, 1 wall clock brand, and 1 pen brand. The document discusses sales training, challenges faced by salespeople, sales data from a period, perceptions of online watch purchases, opportunities for e-retailers, and lessons learned from a sales internship.

1. Anushree Kandalkar
Time Collection
MC 1
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2. • Time collection is co-owned by Mr
Ajit Singbal and Mr Michael Costa.
• They have 2 outlets, one of which
is in Panjim and the other is in
Caculo mall. Established in 2009
• Sales team: 9 ; Technician: 1
• Store Manager: 2
• Product offering: 17 brands of
watches; 1 brand of sunglasses; 1
brand of wall clock and 1 brand of
pen
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3. • Observing the interaction between the salesperson
and consumer
• Acquiring product knowledge
• Understanding how to interact with the customer
and make a sale
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4.  Hard core sales
 Product Placement
 Inventory check
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5. • Nervous to handle customers
• Technicalities of the watch
• Convincing customers to purchase the products
even when there are no discounts during the festive
period
• Dealing with impolite customers
• Explaining to customers that it is not a Titan Outlet
Challenges Faced
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6.  Sold 14 watches; 3 pairs of sunglasses and 2 pens.
Total sales of Rs30000
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7. I have friends who buy watches online. Do you buy
watches online?
• 9 out of the 50 respondents said yes. (18%)
“I am getting it at a great price along with the warranty”
• 21 out of the 50 respondents said no(42%)
“I want to see how it looks on my wrist”
“I am worried about it being a fake”
“What about the warranty?”
• 20 out of the 50 respondents would consider it (40%)
“I would consider it because my friends have had a good experience but
still sceptical”
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Objective: To understand the perceptions people have towards buying watches
online

8. • Opportunity for e-Retailers and watch brands: Along with
the exciting offers, e-Commerce sites should give an
option of trials at home. Tangibility of the watch is an
important factor.
• Make customers aware about their non-hassle return
policy
• Customization and after sales service
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9. After Sales service
Loyalty cards
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10. • Gained product knowledge
• Learnt how to deal with customers
• Being resilient to rejection
• Bending the rules for the customer
• The importance of understanding consumer
perceptions and behaviour
 When selecting stock
 During festive periods
 Smartwatch trend catching on slowly
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Thank You