Presentation by Heta Desai, our student of Northpoint Centre Of Learning http://www.northpointindia.com/

1. SALES INTERNSHIP
THE SANDESH LIMITED
HETA DESAI,
MC 03
PGP MARCOMM 2014-15
PGP MARCOMM 2014-15

2. About
Sandesh, established
in 1923, is a regional
newspaper in
The current CEO is Mr.
Falgunbhai Patel.
Major competitor in
Gujarat market,
enjoying considerable
market share.
It currently has 7
editions, throughout
India, and has recently
launched the Mumbai
edition in 2014.
Diversified in Out of
Home advertising and
Television news.
PGP MARCOMM 2014-15

3. KEY RESPONSIBILTY AREAS
To Analyse Gujarat As A Potential Market
To Understand Sandesh In Depth.
The Agency Functions And Media Relations.
To Observe And Understand Sales Deals.
To Learn The Various Aspects Of Print Industry.
PGP MARCOMM 2014-15

4. TASKS AND RESPONSIBILITIES
Working on the Weekly mock sales presentations
Observing and analysing the sales deals and meetings.
Studying the Gujarat market in depth.
Understanding the different aspects of print industry.
PGP MARCOMM 2014-15

5. CHALLENGES FACED
ANALYSING MEDIA RATES.
LEARNING THE SKILL OF NEGOTIATION.
UNDERSTANDING DIFFERENT MARKETS AND
AND CLIENTS IN DEPTH.
SALES CLOSURES.
PGP MARCOMM 2014-15

6. ACHIEVEMENTS
PGP MARCOMM 2014-15

7. SUMMARY OF THE RESEARCH FINDINGS
The research objective- To understand the reading preferences of regional readers.
Relevant and editorially strong content is the driving force.
The content a reader prefers usually depends on many factors.
Print medium preferred over other electronic mediums for news.
Majority of the respondents flip through print ads, and recall is low.
A sense of language connect and comfort and also delivers better news and coverage.
PGP MARCOMM 2014-15

8. RECOMMENDATIONS
THE REGIONAL NEWSPAPER CATEGORY
CAN IMPROVE ON THESE FACTORS
Improve Printing quality
and visual aspects in
order to attract more
readership.
More emphasis on
editorial content, and
less on advertisements
Avoid Unnecessary
content, and the quality of
news delivered should be
better.
PGP MARCOMM 2014-15

9. 1.Meaningful
insights about the
Gujarat market
2. Learned
about The
sales approach
3. Adding
value to the
customer is
important
4. Media sales and
negotiation skills
5. Different
aspects of print
industry
6. Importance
of maintaining
effective
relations
7. The Advertising
agency and
different
markets/clients
8. Importance
Of Sales
Department
PGP MARCOMM 2014-15

10. PHOTOS
CLIENT MEETINGS
SANDESH OFFICE
(MUMBAI)
AGENCY MEETINGS
PGP MARCOMM 2014-15

11. PGP MARCOMM 2014-15