2. NBHAI PATEL TALKS ABOUT THE JOURNEY OF
Sandesh is one of the leading regional
newspaper in Gujarat.
•It has several branches spread
across India.
•It enjoys a quality readership and
loyalty from it’s readers.
•Sandesh has a strong foothold in
semi urban areas.
•Recently launched in Mumbai.
•It has 7 editions and also has other
additional properties.
www.sandesh.com THE GUJARAT’S FAVOURITE NEWSPAPER - Since 1923
PGPMarComm 2014-15
4. TIME FOR ACTION
Date 13/11/2014
• Researching about different
markets
• Mind-set of Gujaratis
• Observing and analysing deals
• Formulation of new ideas
• Interact with departments
PGPMarComm 2014-15
5. WELCOMING CHALLENGES
Date today 13/11/2014
Negotiating Media Rates
Crux of
sales deal
Analytical
Study • Cracked the weekly mock sales
deal
• Improved my negotiation skills
Dream it ,believe it
& achieve it
PGPMarComm 2014-15
6. REGIONAL NEWS OBJECTIVE
To know the habits and
behavioural patterns in
the readership of the
regional newspaper
subscribers in Mumbai.
Date 13/11/2014
“Its
like a
TEA”
Readership Pattern Habit Content Cultural
aspects
PGPMarComm 2014-15
7. NEW STORY
Date 13/11/2014
• Content
• Appealing
• Innovation
• Quality of the
paper
CHANGING
THE OUTLOOK
OF THE
REGIONAL
NEWSPAPERS
PGPMarComm 2014-15
8. MAKING MY WAY
Date 13/11/2014
Media sales
Various
aspects of
client
Presentation
skillsAdvertising
functions
Client agency
relationship
Publication
working
PGPMarComm 2014-15