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Date 13/11/2014
SALES INTERNSHIP
KINNARI KAMDAR
MC 05
Price Rs.3
NBHAI PATEL TALKS ABOUT THE JOURNEY OF
Sandesh is one of the leading regional
newspaper in Gujarat.
•It has several branches spread
across India.
•It enjoys a quality readership and
loyalty from it’s readers.
•Sandesh has a strong foothold in
semi urban areas.
•Recently launched in Mumbai.
•It has 7 editions and also has other
additional properties.
www.sandesh.com THE GUJARAT’S FAVOURITE NEWSPAPER - Since 1923
PGPMarComm 2014-15
MENTORS GUIDANCE
Date 13/11/2014
MR.WILSON
JOSEPH
MR.SANJAY
VERMA
PGPMarComm 2014-15
TIME FOR ACTION
Date 13/11/2014
• Researching about different
markets
• Mind-set of Gujaratis
• Observing and analysing deals
• Formulation of new ideas
• Interact with departments
PGPMarComm 2014-15
WELCOMING CHALLENGES
Date today 13/11/2014
Negotiating Media Rates
Crux of
sales deal
Analytical
Study • Cracked the weekly mock sales
deal
• Improved my negotiation skills
Dream it ,believe it
& achieve it
PGPMarComm 2014-15
REGIONAL NEWS OBJECTIVE
To know the habits and
behavioural patterns in
the readership of the
regional newspaper
subscribers in Mumbai.
Date 13/11/2014
“Its
like a
TEA”
Readership Pattern Habit Content Cultural
aspects
PGPMarComm 2014-15
NEW STORY
Date 13/11/2014
• Content
• Appealing
• Innovation
• Quality of the
paper
CHANGING
THE OUTLOOK
OF THE
REGIONAL
NEWSPAPERS
PGPMarComm 2014-15
MAKING MY WAY
Date 13/11/2014
 Media sales
 Various
aspects of
client
 Presentation
skillsAdvertising
functions
Client agency
relationship
Publication
working
PGPMarComm 2014-15
GALLERY
Date 13/11/2014
SKODA COMPANY
MINDSHARE AGENCY
LINTAS AGENCY (BPN)
SOTC TOURS
VVF LIMITED
PGPMarComm 2014-15
THANK
YOU
Date 13/11/2014
PGPMarComm 2014-15

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Marketing Communication : Sales Internship Presentation by Kinnari Kamdar

  • 2. NBHAI PATEL TALKS ABOUT THE JOURNEY OF Sandesh is one of the leading regional newspaper in Gujarat. •It has several branches spread across India. •It enjoys a quality readership and loyalty from it’s readers. •Sandesh has a strong foothold in semi urban areas. •Recently launched in Mumbai. •It has 7 editions and also has other additional properties. www.sandesh.com THE GUJARAT’S FAVOURITE NEWSPAPER - Since 1923 PGPMarComm 2014-15
  • 4. TIME FOR ACTION Date 13/11/2014 • Researching about different markets • Mind-set of Gujaratis • Observing and analysing deals • Formulation of new ideas • Interact with departments PGPMarComm 2014-15
  • 5. WELCOMING CHALLENGES Date today 13/11/2014 Negotiating Media Rates Crux of sales deal Analytical Study • Cracked the weekly mock sales deal • Improved my negotiation skills Dream it ,believe it & achieve it PGPMarComm 2014-15
  • 6. REGIONAL NEWS OBJECTIVE To know the habits and behavioural patterns in the readership of the regional newspaper subscribers in Mumbai. Date 13/11/2014 “Its like a TEA” Readership Pattern Habit Content Cultural aspects PGPMarComm 2014-15
  • 7. NEW STORY Date 13/11/2014 • Content • Appealing • Innovation • Quality of the paper CHANGING THE OUTLOOK OF THE REGIONAL NEWSPAPERS PGPMarComm 2014-15
  • 8. MAKING MY WAY Date 13/11/2014  Media sales  Various aspects of client  Presentation skillsAdvertising functions Client agency relationship Publication working PGPMarComm 2014-15
  • 9. GALLERY Date 13/11/2014 SKODA COMPANY MINDSHARE AGENCY LINTAS AGENCY (BPN) SOTC TOURS VVF LIMITED PGPMarComm 2014-15