Presentation made by Nothrpointer Mitash.T http://www.northpointindia.com/

1. Dawakhana

2. Research Objective
• Consumer’s Buying Habits, Marketing/Distribution
at Pharmacy Stores

3. Research Methodology
Understanding:-
• Pharmacy Business
• Product Placement/Sorting
• Marketing of New Medicines
• Power of Brand Awareness

4. Research Findings
• Fixed Margin(15%)
• Stringent Licensing Policy
• Launch of Drugs
• Marketing through spirituality Patanjali
• MR- Marketing Representatives
• Percentage of chemical content
• Different schedules regulate whom to sell medicines

5. Recommendations
• Store Promotions
• Elaborate usage of new Products
• Create a more transparent Distribution channel
• Some Sampling Techniques and in-store promotion
activities can be undertaken
• Automated Product/ stock keeping

6. Medicine storage

7. Medicine Sorting

8. Thank You