Presentation made by Kaveri.C, student of Northpoint Center of Learning. http://www.northpointindia.com/

1. Urban Research
Presentation
Kaveri Chandrashekar
MC 04

2. The Market!
❖ Bannerghatta Road – South Bangalore
❖ Clusters of stores, three major malls
❖ South Bangalore is developing and expanding rapidly
❖ Bangalore is an expensive city to shop in
❖ Weekend footfalls are heavy at malls – families have
nothing to do

3. Research Methodology
❖ Talk to the manager or store employee
❖ Ask questions about Qualitative factors
❖ Range
❖ Sales promotions
❖ Bill management
❖ Footfall
❖ Price Range
❖ No. of SKU’s
❖ Observe store layout, customers and sales
people - Quantitative
❖ Take pictures slyly

4. Observations
❖ Modern retail stores place those products in
prominence that will appeal to their core consumers
❖ Stores like Crossword are attempting to enhance the
experience of the shopper
❖ Different sales, with a varying range of discounts,
were bring carried out. Liquidation of the winter
stock.
❖ Discounts are based on stock

5. Observations
❖ Saw a variety of layouts in different stores –
circulation, spine, curving/loop
❖ Bill Management is now online
❖ Impulse Purchases

6. Strategic Solutions
❖ Train the staff to understand their
merchandise
❖ Hold events – a book club or a baker’s club
❖Create a community for shoppers –
personalize the experience

7. Challenges Faced
❖ Managers were tight lipped about
store information
❖Some of the information shared
seemed inaccurate – e.g. footfalls
❖ Disconnect between stores – no
established “market”
❖ Unable to take clear pictures

8. Pictures

9. Thank You