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Urban research_Marketing Communication

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Northpoint Centre of Learning
Northpoint Centre of Learning
1 of 8
Dawakhana
Research Objective • Consumer’s Buying Habits, Marketing/Distribution at Pharmacy Stores
Research Methodology Understanding:- • Pharmacy Business • Product Placement/Sorting • Marketing of New Medicines • Power of Brand Awareness
Research Findings • Fixed Margin(15%) • Stringent Licensing Policy • Launch of Drugs • Marketing through spirituality Patanjali • MR- Marketing Representatives • Percentage of chemical content • Different schedules regulate whom to sell medicines
Recommendations • Store Promotions • Elaborate usage of new Products • Create a more transparent Distribution channel • Some Sampling Techniques and in-store promotion activities can be undertaken • Automated Product/ stock keeping
Medicine storage
Medicine Sorting
Thank You

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Urban research_Marketing Communication