The document describes a proposed niche radio show that will play electronic and indie music late at night on weekends. The target audience is people ages 18-28 who may be driving late at night and want music to entertain them. Pre-recorded jingles and sounds will be used to identify when songs start and end. Guests may also appear on the show to perform music and entertain listeners. The goal is to attract an audience that enjoys the specific genres of electronic and indie music that will be played.

1. Niche Mood board & Spider
Diagram
By Airidas Cironka

2. Niche Radio
Show Idea.
Play specific
type of music
which will
attract a certain
type of people.
I will be playing mostly
electronic music and
some indie to keep
the audience that is
listening entertained.
The artists that will
played are Anki,
Illenium, Stephen,
EDEN etc.
By playing an electronic
music on the radio show, it
should only attract people
that enjoy electronic music
but other people might tune
in and might listen to the
music that is playing.
The radio show
will mainly play
music due to the
fact that the
show will be late
in the night.
The show will be playing music mostly to keep the
audience entertained because if someone is driving
late at night, the music will keep them entertained
while they are driving. But throughout the show,
there will be some talking to also keep the audience
entertained. I will introduce some songs to inform
the audience what song is going to be playing next.
Also a newsbeat will be included to make sure the
audience are up-to-date with all of the news around
the UK. I will also try and communicate with the
audience to keep them entertained and try to get
them to call the radio show up and have a chat.
Pre-recorded
sounds, Jingles
and Music beds
will be included.
Throughout the show, I will use
Jingles to inform the audience
when the song has ended or
when a song is about to start. I
will also use pre-recorded
sounds to let the audience
know what radio show they
are listening too. While I am
speaking and the next song is
coming up, it will start to play
faintly in the background and
then I will tell the audience
what song is going to play.
The Jingles will be quick and
sharp to make sure the
audience understand that
the song has ended and that
something else is about to
come on or the presenter is
about to speak.
Details about
the radio show.
The radio show will be played
late at night around the times
11pm – 1am. The show will go
on for 2 hours to keep the
audience entertained. Also the
show will only be on
throughout the weekends
because most people might be
driving at late times because
they might be travelling
somewhere for the weekend.
Also I might include special
guests that come on
throughout all of the shows.
To keep the audience
entertained and let the
special guest perform their
own music on the radio
show.
The primary audience will be
around the ages of 18 – 28
because these are the people
who would be driving at later
times at night and they might
want to listen to some music
while they are driving.
The secondary audience might
be a younger audience around
the ages of 15 – 25 because
most teenagers like to stay
awake till late at night and they
might want to listen to some
music so they might put the
radio show on.
By having electronic music playing
late at night, it will keep the audience
awake while they are driving.
Therefore the radio show has to play
more music and when I do speak to
the audience, I will have to be loud to
keep them entertained and focused
on driving.

3. Niche

4. • The niche radio show will mainly focus on two music genres, this means
that the show will only attract to certain people that enjoy the music that
will be played on the show.
• The primary target audience will be around the ages of 18 – 28 due to the
fact that they will be the ones who will probably driving the car late at night
therefore they will be able to tune into my radio. They might be travelling
somewhere so they might tune in to keep them entertained while they are
driving.
• Mainly electronic and indie music will be played on the radio show, artists
like Anki, Illenium, Stephen, Eden etc. This kind of music will only attract a
certain type of audience because there isn’t a wide range of music people
will only tune into the show if they like the music that is playing.
Niche Annotation