Retail research was conducted to understand how the retail bakery industry has evolved over time. Qualitative interviews and observations of shop owners and sales staff found that while there are now more bakery stores, competition has increased and customers expect fresh products and excellent service. The report recommends that bakeries offer convenient delivery, smaller portions for experimenting, healthier options, accompaniments, combining bakeries with cafes, interactive decorations, and baking classes.

1. RETAIL RESEARCH
SAMIKSHA SHETTY
MC 19
PGP MARCOMM

4. OBJECTIVE:
Then v/s Now – The Evolution : Why and How?
METHODOLOGY:
• Qualitative Research – In depth interviews with
shop owners/sales staff
• Observation

5. FINDINGS
• Number of stores
• Freshness is key
• Constantly innovating
• Cut throat competition from cupcakeries & home bakers
• BREAD = CARBS!
• Influx of world foods
• Customer service more important than ever

6. RECCOMENDATIONS

7. • Convenient + Economical Home Delivery
• Smaller portions – people love experimenting
• Healthier versions of existing food

8. • Accompaniments, for eg, dips, sauces etc
• Bakery + Café
• DIY decorations
• Baking classes with stations

9. THANK YOU