Marketing Communication : Urban stint : Retail Research

•Download as PPTX, PDF•

1 like•218 views

Northpoint Centre of Learning

Presentation made by Northpointer Samiksha.S http://www.northpointindia.com/

Marketing

RETAIL RESEARCH
SAMIKSHA SHETTY
MC 19
PGP MARCOMM

OBJECTIVE:
Then v/s Now – The Evolution : Why and How?
METHODOLOGY:
• Qualitative Research – In depth interviews with
shop owners/sales staff
• Observation

FINDINGS
• Number of stores
• Freshness is key
• Constantly innovating
• Cut throat competition from cupcakeries & home bakers
• BREAD = CARBS!
• Influx of world foods
• Customer service more important than ever

• Convenient + Economical Home Delivery
• Smaller portions – people love experimenting
• Healthier versions of existing food

• Accompaniments, for eg, dips, sauces etc
• Bakery + Café
• DIY decorations
• Baking classes with stations

Viewers also liked

Retail communications mixPrithvi Ghag

Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights

Retail Marketing Strategy retail rajnish kumar itcrajnish kumar

Retail communication mixSagar Gadekar

Retail marketing communicationPranav Khullar

Role of IT in Retail IndustryNethan P

Viewers also liked (6)

Retail communications mix

Retail Media Insights - Digital Retail Media Measurement & Metrics

Retail Marketing Strategy retail rajnish kumar itc

Retail communication mix

Retail marketing communication

Role of IT in Retail Industry

Recently uploaded

The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda

BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15

Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase

9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha

DGTLmart : Digital Solutions for 4X Growthcsear2019

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase

2024 SEO Trends for Business Success (WSA)Jomer Gregorio

Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT

Jai Institute for Parenting Program Guidekiva6

Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurCall girls in Ahmedabad High profile

GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes

Cost-effective tactics for navigating CPC surgesPushON Ltd

SORA AI: Will It Be the Future of Video Creation?Searchable Design

DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24

The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun

Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd

The Impact of Digital Technologies bruguardarib

Forecast of Content Marketing through AIRinky

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Recently uploaded (20)

The Pitfalls of Keyword Stuffing in SEO Copywriting

BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx

Local SEO Domination: Put your business at the forefront of local searches!

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

9654467111 Call Girls In Mahipalpur Women Seeking Men

DGTLmart : Digital Solutions for 4X Growth

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf

2024 SEO Trends for Business Success (WSA)

Avoid the 2025 web accessibility rush: do not fear WCAG compliance

Jai Institute for Parenting Program Guide

Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur

GreenSEO April 2024: Join the Green Web Revolution

Cost-effective tactics for navigating CPC surges

SORA AI: Will It Be the Future of Video Creation?

DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy

The Skin Games 2024 25 - Sponsorship Deck

Omnichannel Marketing: Defining Omnichannel Marketing

The Impact of Digital Technologies

Forecast of Content Marketing through AI

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf