3. The masthead. The masthead is placed
in the exact same place on every
magazine issue. This is to familiarise
the readers with the magazine.
Strap line. An introductory
headline to introduce the
magazine.
Cover lines. Articles inside
the magazine. Put there to
capture the readers
attention on stories they
might be interested in.
Barcode. Issue date. Price.
The tag line. This phrase it located at
the top of the magazine and is placed
in big bold letters to attract the
readers attention. It makes the reader
engage in the story and want to read
more.
The main image. Associated with the
main article. Captures the readers
attention and focus. There is a direct
mode of address to the reader, this
applies to uses and gratifications
theory. The model is staring straight
into the camera to create a more
personal effect to the reader.
Colour scheme. The colour scheme
of light blue is carried out
throughout the front cover. This is
shown through the blue under her
eyes and the blue cover lines.
4. The masthead. The masthead is placed
in the exact same place on every
magazine issue. This is to familiarise
the readers with the magazine.
Colour Scheme. The colour scheme
carries on throughout the front cover
with the colour red. This is carried out
in the masthead and then is carried
onto one of the cover lines.
The tag line. On this magazine the
tag line is placed at the very top.
Its to attract the reader to the
magazine and make them want to
read more.
Main Image. There is a direct mode
of address to the reader on this
image. This applies to uses and
gratifications theory. The model is
starting straight into the camera to
create a more personal address to
the reader.
Cover lines. Articles inside the
magazine. Put there to capture
the readers attention on stories
they might be interested in.
Barcode. Issue date. Price.
5. Colour Scheme. There is a clear
colour scheme of red. The name
of the magazine is clearly marked
at the top of the page, and this
theme carries on with the name of
the model, which also links in the
colour red on her top. The theme
then carries on with the model
wearing red lipstick.
Strap line. An introductory
headline to introduce the
reader to the magazine.
Main Image. There is a direct
mode of address to the reader
on this image. This applies to
uses and gratifications theory.
The model is starting straight
into the camera to create a
more personal address to the
reader.
Cover lines. Articles inside
the magazine. Put there to
capture the readers attention
on stories they might be
interested in.
Barcode. Issue date. Price.
6. Masthead, always in block
capital letters, and always in the
same place on every issue. It’s
in capitals which really makes it
stand out. This is always the
main house style in every issue
of the magazine.
Beyoncé is wearing black and
white, and her name on the
left hand side is the only
piece of writing in black, the
rest is in red, so this makes
Beyoncé the centre of
attention – which is the aim.
The tag line. Drawing the readers attention to
what's inside the magazine, making them want to
buy the magazine and read more.
The main colour schemes for
this issue of VIBE magazine
are: Red, Black and White.
These colours are very bland,
but the black and white
makes the red stand out,
which draws your attention
to the magazine.
Cover lines. Giving the
reader a taster of the
magazine. Letting them
know what the contents of
the magazine is but without
giving too much away.
7. Tag line. Short, simple, but letting
the reader know what to expect
inside the magazine.
Masthead. This is in the same
place on every magazine issue.
The image is layered over the top
of the title, making the model the
main focus of attention.
Main image. Although the model
is starting into the camera which
applies to uses and gratifications
theory, the model is wearing
sunglasses creating a mysterious
effect. You can’t see his eye’s,
but you know its creating a
personal address with you from
the way he is looking at the
camera.
Cover lines.
