Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Front covers, contents pages, double page spreads #5
1. Masthead – the reader
would be attracted to the
title because its big and
bright red.
Tagline
Secondary image – gives
more information about
the magazine.
Use of colour – it links with
the main image of the
magazine cover because
it’s the background of the
image.
Central image –
image has a direct
mode of address so
its looking straight at
the reader.
He's in control and that
represents that he is
thing.
Other
information
about other
films.
This image could be
from the film because he
looks like he has been hit
a lot.
2. Main Image – being placed in the central and using
the effect of direct address to create a bond with the
reader and entice them into the magazine. Alex Turner
is dressed in black, making Alex stand out from the
grey/white background. Having roses on his shirt, this
could show the reader that he is loving person but at the
same has power because he is wearing black. Holding a
record in his hand, this links with the heading ‘The
Record That Changed My Life’ linking everything
together in the front cover. Having direct address in the
image so main image looking at the reader into there
eyes, but in reality Alex is at into the camera.
Cover Line – the cover line is in white, red, and blue.
this stands out more on the front cover as the cover line
is placed on a black background, the brightest text on
the magazine. No other story but the main cover line is
overlapping the main image, this shows the authority in
the magazine and his story in the magazine. The letters
are in capital letters and in the4 same fonts. They are
placed all over the magazine and create symmetrical
balance with each of the features on the magazine. In
any magazine cover lines are a big impact on the
magazine as it ensures the viewers purchases the
magazine. The cover line and the main image have big
impact on the magazine as they are the features that
attract the reader to the magazine in the first place.
There are a number of more information are on the
magazine cover to attract the reader to the
magazine and it gives the magazine to entertain
the reader in more different ways. Having more
stories on the front cover. Other stories on the
front cover are in blue and white, red, and black.
Having information in the box which is placed just
next to the main image. Pulling the reader to the
magazine cover, its like a pull quote to the
magazine. ‘The ultimate guide every release!’
having a ultimate music release only on this
magazine, this would pull the reader to the
magazine as they would want more information on
this story. Other stories on the magazine cover are
with the convergences of the magazine, having
multiple of stories on one page.
The record in the main image goes with the
colour scheme of the magazine cover. They
have linked the record to the convergences on
the magazine. Showing the reader that this is a
music magazine by outing a record in the main
image and also its in the cover line. A non-
reader of this magazine would know that this is
a music magazine as it follows the music
magazine convergences.
3. The masthead is a letter ‘Q’ logo. This
name is catchy and easy to remember for
the magazine company and this is the same
on every Q magazine. The font on the
magazine is formal and more aimed at a
older target audience. As the font being
simple and easy to read on the front cover.
Easily attracting the older target audience
rather than the younger audience. The font
doesn’t look like a childish masthead. The
masthead is also placed in the top left
corner as the reader will see the Q logo
first, the colour is bright red and white
therefore it will be the first colour noticed
on the magazine cover.
The anchorage text the biggest boldest
information on the magazine (other than
the masthead) as this links to the main
image, the reader would see the main
image and would instantly want to know
what it is about therefore it crucial that
the anchorage text is larger than the cover
lines so the reader would not get confused
about which one linked to the main image.
‘Take That’ are in bold letters as this
shows the reader that they are main focus
on magazine.
The date and price are indicated near the
main image on the right hand side. They are
placed with the barcode in small print, this is
usually as the company doesn’t want the
price to standout as it doesn’t appeal to the
reader.
The header has been placed on top of the
anchorage text. The colour of the header is in
red, making easy to read and easy to attract the
readers eyes. Giving more information about the
main image and the anchorage text.
The cover lines are situated around the
band members (the main image) and are in
bold red and gold colour. This is because
they want to keep the main attention on
the anchorage text but keeping the cover
lines attractive enough to get the readers
attention. These cover lines inform the
reader of any other artist within the
magazine – this will influence whether the
reader will purchase the magazine or not.
The main colours used are white, red
and black (a bit of gold). Yet some of
the gold indicates that Q are a mature,
traditional magazine that it takes itself
more seriously.
The layout of the magazine cover is different
from other magazine covers. The
information are presented on the top, right,
left and the bottom of the page, making the
reader look all over the magazine cover.
4. Masthead – uses yellow,
black and white colour
scheme to make the
heading stand out.
Main image –
images relating to
the bands the
magazine
represents.
Uses image of
Kerrang’s previous
issue to show new
readers what they
missed out on last
time.
This is what the
editor of the
magazine wrote
about the
bands/magazine it
self.
Using big bold words
to attract the readers
attention to the
magazine. Separates
different type of
sub-heading of
the magazine.
The new or old
issues of the
magazine. Tells the
reader what they
have missed out on
over the week.
Tells the reader that
its been wrote by the
editor because its
been signed by the
editor.
Including page
numbers next
to the images.
relating to
what’s inside
the magazine.
5. Been signed by the editor –
makes the reader feel like the
editor is talking to them directly.
Contents coloumntext consists
mainly of band names – it attracts
the readers attention so they will buy
the magazine and with all of their
favourite bands.
Masthead – the magazine is breaking
the colour scheme because its got
more than three colours on the
contents page.
the sub-titles have a different colour
scheme than the masthead. Using
different sub-heading in the magazine
– e.g. ‘NEWS’.
The image tells
the reader that
there is a story in
the magazine.
Page numbers –
including page
numbers next to the
image so tells the
reader what's inside
the magazine.
Put in a different shape
so tells the reader its
important.
Images relating to
genre that the
magazine represents.
One of the band
wrote a book so
tells the reader ‘you
should reader
you’re favourite
bands book’.
Bold sub-heading in
capital letters – its eye
catching
6. Kerrang’s colour
scheme is always
the same. Yellow,
black and white.
Mainly about the bands
names – trying to attract
readers attention so they
will buy this magazine
because of their favourite
bands.
Images are relating to
genre that the readers
like and the magazine
represents.
This is the main cover
line of the contents
page. Tells the reader
what the text is
about.
The editor of the magazine
wrote about the bands that
week. This is talking to the
reader directly.
Other issues of
the Kerrang's
magazines. The
reader might
have missed out
on.
Using bold
writing because
it catch the
readers eye.
The text is talking about that
band and not other bands in
the magazine.
7.
8. The large ‘T’ at the start of the article shows where the text
will be starting from, this gives the double page spread a
professional look and makes it more interesting to look at.
Kicker
This is used in double page spreads
to give the reader information
about the celebrity being
presented on the page, give
background information if the
reader does not know who they,
this also provides about the main
image. The kicker is giving the
reader the celebrities name, what
music they play and just their
background information, this is
because the reader might not
know what the double page spread
is about but are interested in them.
Header
The header is being placed at the
top of the right hand side of the
double page spread, this is because
the image is on the left hand side
taking the whole of that side place,
the next thing the reader will be
attracted by is the heading of the
double page spread. ‘Beady Eye’ is
the heading, presenting in the
biggest writing on the page and
being the brightest on the double
page spread itself. This also makes
it simple for the reader to interact
around the page.
Main Image
The main image presented in black
and grey, making the main image
contrast with the background and
the colour convention going in the
double page spread. The main
image complies with the colour
scheme as it flows with it all. All of
this suits the style of the artist
presented on the double page
spread. The main image is
contrasting with the page a lot.
Main Image, this takes up the whole left hand side page. As you
can see the main image was planned for this page but the image
doesn’t have direct address to the audience and this is different to
other magazine double page spreads. The image is not interacting
with the audience, the way the image is portrayed, the reader may
think that he could be sharing something with them but not looking
at them. The image is also in black and white, this doesn’t generate
colours to attract the reader and doesn’t generate that much bright
colour and take the focus away from the magazine or the article.
Main Image looks relaxed
and chilled, and this is
what the reader the be
like, reading this in a
chilled place and being
relaxed at the same time.
The reader would enjoy
this because how the
conventions are just
flowing in the right places.
9. Style
The style of this double spread page
has been aimed at the higher target
audience. The colour scheme of the
double spread page is pink, white
and grey. The colours are dual
because it has been aimed at a
higher audience than a pop style
magazine. The page has been aimed
at women because of the colours
they have been using in the
magazine. Using an image to fell on
side of the double spread page to
show the women and so it has been
aimed at women target audience.
Image
The image is the biggest thing on the
spread page. Felling the hole page
and making it stand out to the target
audience. The image is a women so
it has been aimed at women's. The
image is big and stands out to the
audience eyes so it will attract the
women to the double spread page.
Text
The text is an formal language so
aimed at a higher audience. The
text is simple and easy to read for
the audience and easy to
understand.
Main Image is placed in the right
hand side of the page, as the image
is in black and white colour, this is
not taking away the focus from the
article in the double page spread.
The image ahs got direct address to
the reader, this makes the reader
feel like that the artist is look at
them and trying to get there
attention through the magazine.
Layout
The layout of the double page spread is simple and follows the
convention of the magazine cover. Putting the main image on the
right hand side and just having the image on that side. As you can
see there is text on the page, a lot of text so shows the reader likes
to read about the artist, not having a Kicker in this double page
spread, this may represent that everyone should know who the
artist is and the reader should just get into the information given
on the page.