2. Commercial
• Commercial photography is best defined as any form of
photography where the image is produced to make money. So,
money could be paid for the subject in the photograph or the
photograph itself. Wholesale, retail, and professional uses of
photography would fall under this definition because it is used to
promote or sell a product.
• Commercial photography is used to produce photographs used in
magazine advertising, brochures, restaurant menus and corporate
publications among many other uses. Therefore, commercial
photography is only done when a request is received from a specific
client.
3. Editorial
• Editorial Photography is best described as photography
commissioned for magazines, newspapers and books to
illustrate the written word. A very strong editorial image will
evoke a feeling in the viewer and should be able to stand
alone, without explanation.
• Photojournalism can be considered a subset of editorial
photography. Photographs made in this context are
accepted as a documentation of a news story.
4. Editorial Photographer
Jeff GilbertJeff Gilbert is a London based photographer with
more than 15 years experience. He has worked in
editorial and commercial photography, specialising
in portraiture, food, motoring and lifestyle features,
world affairs, industrial and documentary
photography.
In 1995 Jeff's interest in current affairs led him to Fleet
Street and whilst working for a short time with the
Press Association he began to develop his passion for
editorial photography Recent Clients:
This broad range of assignments has
gained Jeff both the skills and experience
to be able to produce high quality images
in any given situation.
Jeff is a member of the British Association
of Journalists and is available for both
editorial and commercial commissions.
5. Industrial Photography
• Most people associate industrial photography with heavy industry:
power plants, automobile factories, and steel mills. While that is true,
industrial imaging in our modern world means much more than that.
It is a type of imaging in which institutions both public and private
describe to the world what they do, what they sell, and/or what they
manufacture. The target audience can be inside or outside of the
institution itself.
• It is about communicating to the world all the things people do to
make a living, making things and performing services that many of us
use every day.
6. Industrial Photographer
Mike Molloy
Mike Molloy's Industrial photography is used for
company reports, brochures and advertising.
Located in East London and working
throughout the UK, Mike has photographed
many different types of industry, from a
nuclear power station to operating theatres,
container ports to police cells.
Mike has produced industrial photography
for a variety of clients. From a large ferry
undergoing a refit in Poland to
photographing the London Underground
during engineering hours.
Mike is able to produce high quality
industrial photography for use on websites,
press releases and all forms of marketing.
