Target Audience Analysis

1. NicolaNightingale 12R
Target Audience Analysis
Front cover
Thisis a sportsmagazine called‘MatchOf The Day’. I thinkthatthismagazine isaimedat youngboyswho
are interestedinfootball.The maincoverline of thismagazine frontcoveris‘WorldCupSpecial’which
conveystothe readerthisissue ismainlyaboutthe WorldCup.This will appeal tothe targetaudience of
youngboysas the World Cupis a bigfootball tournamentcelebratedthroughoutthe world.Youngboyswho
are interestedinfootball willsee thiscoverlineasitwill grabtheirattentionmakingthemwanttobuythis
magazine.Alsothe coverline isinbigyellowfontwhichstandsoutfromthe restof the frontcover,
therefore appealingtothe targetaudience.
Thismagazine frontcoveralsoincludeslotsof imagesof bigfootball starssuchas ‘Lionel Messi’and‘Wayne
Rooney’.Thiswill attractandappeal to the targetaudience of youngboysinterestedinfootball,asthese
playersare people whotheymaylookupto,givingthemmore reasonto buythismagazine.
There isa varietyof differentfootballersfromdifferentcountrieslinkingintothe factthat thisissue isabout
the World Cup.Alsoas thismagazine isa UK basedmagazine,itwill attractpeople fromall different
ethnicitiesasthe UK isverymulti-cultural place.Bydoingthis,the audience willbe more likelytobuythis
magazine andreadit.

2. NicolaNightingale 12R
Contentspage
Thiscontentspage is froma magazine called‘Kerrang!’Iknow thatthismagazine isaboutrock and
metal music,sotherefore theirtargetaudiencemustbe forpeople wholikerockandmetal music.The
fontof the words‘Contents’,‘Kerrang!’and‘ThisWeek’are all the same.The fontlooksas if ithas ripsin
and parts missingorthat itis cracked.Thisrelatestostereotypical peoplewhoare interestedinrockor
metal music,forexample someone whohasrippedjeans.The fontisveryedgyjustlike stereotypical
‘fansof rock andmetal music’are.
The main image onthe contentspage is of one of the membersfromthe band‘Dragonforce’.The band’s
musicisfrom the metal genre andso tiesinwiththismagazine.The bandwasformedin1999, so they
mustbe well establishedforpeople wholikerockormetal music.By havingthisimage here itwill grab
the target audience’sattentionandtheywillbe more likelytoreadit.
The main colourscheme of thiscontentspage isblackand white.These coloursare whatyouwould
associate stereotypical ‘rockandmetal’musicfanstobe dressedin.Therefore itisappealingtoits
audience of metal androck musicfansas theyare usingcoloursfortheirmagazine thatare linkedwith
the classicrock and metal ‘look’.

3. NicolaNightingale 12R
Article
Thisis an article from‘TopOf The Pops’magazine.Ifeel like thismagazine’stargetaudience could
be for teenage boysorgirlsbut forthisspecificarticle,the targetaudience isteenage girls.The title
of thisarticle isa quote of what JustinBieber(whothe article isabout) hassaidinthe interview.
The quote says ‘Girlsgive me a headache!’whichwill appeal tothe targetaudience of girls,aslots
of teenage girlsare fansof JustinBieber,andashe istalkingaboutgirlsit will appeal tothemeven
more.
The main colourscheme of thismagazine article isredandblack.The title isinredand black,so it
the article itself andalsothe clothesJustinBieberiswearingare redandblack.As he istalking
aboutgirls,the colourred couldhave beenusedtosymbolise love andthe factthat he istalking
aboutgirlsgivinghimheadachescouldsuggestwhythe colourblackhasbeenusedtoo.
The positionJustinBieberisin,of sittingona chair the wrongway,will be veryappealingtothe
target audience of teenagegirlsasitlooksas if he ii thrustinghishipsforward.Thisalsolinksinas
to whythe target audience isteenage girls,asif thiswasan article foryounggirlsthenmaybe he
wouldn’tbe ina positionlikethis.
His facial expressionisof himlookingstraightonat the camera,whichwill be straightintothe
reader’s eyeswhentheyreadit.JustinBiebermayhave done thisbecause the targetaudience of
teenage girlswill now be lookingrightathimwhentheyreadthismagazine.