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OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 13:
Planning and Pitching a Print based
Media Product
P1 Evidence
Name: Courtney Anne Edwards
Candidate Number: 3042
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
 Lo1: description of the first unit followed by analysing a particular magazines in that genre.(slide
4-53)
 Introduction to LO1 ( slide 4)
 Top of the pops ( slide 5)
 Purpose and meaning ( slide 6)
 Content ( slide 7-8)
 Genre ( slide 9)
 Frequency (slide 10)
 Front cover analysis ( slide 11)
 Target Audiences ( slide 12)
 Double page spread ( slide 13)
 Top of the pops website ( slide 14)
 Analysing website (slide 15)
 Publisher ( slide 16-17)
 Form & style ( slide 18)
 Production process ( slide 19-21)
 Publisher and product ( slide 22)
 Brand Ideology/Ethos ( slide 23)
 Technological convergence ( slide 24-26)
 Market Position ( slide 27)
 Publisher competition ( slide 28)
 Magazine competition ( slide 29)
In the first objective of Unit 13 we will be looking at
different types of media base-prints. These base-prints
come in the form of different types of magazines that can
be targeted at different audiences, for example music
magazine are targeted for teenagers and the older
generation.
Top of the Pops
“Top of the Pops” was originally a music TV show aired in 1964 and was
cancelled in 2006. The music magazine was first published in February
1995 to keep young teens up to date with the latest music up until the
next show of “Top of the Pops”. The circulation of this magazine
reached an amazing 64,824 copies in June 2013 this has double since
then. The top of the pops has had several editors over the years,
including Peter Lorraine, Corinna Schaffer and Rosalie Snaith, and
contributing editors including Adam Tanswell. Its current editor is Peter
Hart.
The purpose of this magazine is to ‘inform and educate’ (Katz) young
teenage girls on fashion trends and latest music. An example of this by
having a whole page with just, images of music albums and clothing
.The Top of the Pops magazine does not have a strapline but their main
aim is to get more people to read there magazine, than any other girl
teenage magazine out there.
Purpose and meaning
Reference:http://www.immediate.co.uk/brands/top-of-
the-pops/
The Top of the Pops magazine contains the
latest music and sneak peek of future
projects in the music industry. Not only
does this magazine contain music but also
the latest fashion and tips. Furthermore, it
contains information on your favourite You
Tubers and future projects they have
coming up, they also participates by
running local competitions for the readers.
By having a content page it make it easier
to locate and find specific story that you
want to read. Also it makes the magazine
seem more organized that the magazine
has a plan before even looking through the
whole magazine.
Sub-heading: “We love
Boys” connotes that any
young teenager will
have a small crush at
this time. This will give
them helpful tips or
guide them on how to
tell there crush how
they feel of get over
them. Also it could
illustrate people
favorite male celebs
and what there favorite
guy is up to or what he
likes.
Sub-heading:
“Celebs & gossip”
implies that there
will be exclusive
interviews with
their favorite
celebs .
Sub-heading: “Wins &
offers” illustrates that
there is a chances to win
amazing prizes ,or even a
fantastic chance to meet
one of there favorite celebs
. This brings the barriers of
reader and magazine closer
together, by giving the
readers amazing chances to
meet there idols.
Sub-heading: “all
about you”
implies that there
could be a section
where fans of the
magazine, will
have there photo
put in the
magazine. This
could be if they
have won
something, or
written something
and sent it in .
Sub-heading:
“We love
shopping” is a
connation as
every young
teenage girl
loves to go
shopping. This
could implies
that there is a
whole section in
the magazine,
that has the
latest trends
and what is hot
in fashion at
the moment.
The main heading “ inside the
mag” connotes that there is
more to possible read when
taking a look inside the
magazine.
“The Top of the Pops”
magazine genre is Pop.
Inside the magazine there
is a mixture of music,
fashion and celebrities.
The magazine depicts
different types of
celebrities from daily
vlogger Zoella, to music
arties such as Meghan
Trainor.
The chart highlights that
the current popular music
genre is heavy metal and
pop is second. I found this
chart on Google images.
Here is the link
:https://insights.spotify.com/us/2015/
04/02/loyalest-music-fans-by-genre/
This chart highlights that
the most popular music in
the U.S is rock music, with
pop music coming a close
second .
Here is the link:
http://filter5external.schoo
lsbroadband.co.uk/access/w
eb?id=23024749-a809-11e6-
9782-002590944efe
The Top of the Pop’s is British monthly
publication published by Immediate Media
Company. The Top of the Pops has 36 pages in
each issue, containing lots of information on
music, fashion and celebs.
Main image: by the use of the front cover it
clearly illustrates, that the picture of zoella
(a.k.a Zoë sugg ) is the main focus of this
issue ,of Top of the Pops magazine. Zoella is
an international global sensation as she has
recently reached 11 million subscribers, so
many people would be drawn to this magazine
to find out the latest gossip .
Banner The
Banner of each issue of “Top
of the Pops” magazine
changes, to make each
individual special to the
reader. So by the strapline “
Emoji lookalike” make the
reader more interested to find
out which emoji look like there
favorite celebrate.
Unfortunately Top of the Pops
does not have a strapline.
Convergence, Barcode , price and
month of issue.
Masthead: By making
the logo bright and
colorful, it attracts
more reader to pick up
their magazine. Also
the masthead is big
and bold so it stands
out from other
magazines .
Main headline: The type of text used
for the main headline is a puff. This
makes the headline stand out and link
effectively to the main picture, as
everyone knows Zoë is a kind and
loving vlogger who is always kind to her
fans. So by putting the main headline
in a pink heart really reflect to her.
Cover line: By having
cover lines it entices the
reader to find out more,
and end up buying the
magazine making profit for
the company. An example
of a cover line is "little
mix get random!” this
could implies that we find
out more about the group
which we may find very
odd.
Front Cover Analysis
Background colors :
“Top Of The Pops” use
a range of different
colors that are
stereotypical amide
towards the female
gaze . By using the
colors hot pink, white ,
yellow and aqua green .
Artist font: “ Top of the
Pops use a verity of
different styles of font
instead of using the
same format. The
reason behind this is
simple the average age
of people who read this
magazine are 12-year-
old girls , it need to be
interesting and not
repetitive as this can be
quite boring for a 12-
year-old girl.
This magazine does not have a strapline, however if
they did it would be below or near the masthead.
Hartley’s theory:
Age: This magazine is stereotypically targeted at 12-15 year olds but the
average age which read this magazine is age 12, this can be found on the
immediate media website .The reason why this could appeal to that target
range is that the colours which are used are pastel colours which is more
appealing to the younger audience.
Gender: More young females would read this magazine ,as the magazines
main focuses is female you tubers and fashion, along with your stereotypical
music artists such as little mix.
Class: People who would mainly read this magazine would be middle class
people, as it is more appealing to the audiences as they like to hear gossip
about their favourite celebrities.
Katz’s theory: The “Top of the Pops” magazine is the type to inform and
educate as the audiences is learning, new information about there favourite
celebrity. Also the magazine follows the theory of diversion as it is away for
young people, to escape from there worries and reality so they dream of
having a better life just like there favourite celebs.
Maslow’s theory: “Top of the Pops” magazine would be found under
survivors as the magazine is safe for young readers to read, and are not
exposed to any difficult or wrong language that would be used. This is also
child friendly as it use friendly colours that will grab the young audiences
attention.
The pull quote from the
interview “I’m shaving my
head for charity “ informs
the reader that celebrates
will go to any lengths to
help people in need. By
give to charity and
inspiring us as the reader
to do the same
Page number
This double page spread
use differentiated
questions and answers.
This is used effectively
as we can see what type
of questions where asked
for the said celebrate to
come up with that
answer. It is also an easy
layout for the reader to
understand and read .
From this double
spread we can see
that the stand
first is placed
underneath the
main title of the
article . Giving use
a short
introduction on
what topics that
will be coming up
in the interview.
This gives the
reader a teats of
what is to come in
this interview.
The main
image on this
page is of
Jessie J
before she
has shaved
her hair. The
image
illustrates
her
confidences
about doing
this as it is
all going to a
good causes.
Link to website: http://www.immediate.co.uk/brands/top-
of-the-pops/
Brief descriptions: World-wide magazine which is accessible anyway
online and local shops. This website give you information about the
magazine that is to be realised. This magazines is more for the
female population as it not only has music but also fashion tips as
well.
Other brand that follow the
same company
Main critters and number
of reader there are .
Other ways to access
the magazine and
website
http://www.totpmag.com
The average age that
reads this magazine.
Top of the pop has worked with many other types
of magazines and has also worked with radio and
other digital products. Some of the magazine could
have been brought out
before it had it’s own TV show or radio show.
Immediate media also have people working
on magazines that are still currently on the
air . Theses are all available on line as well on any
device that you many have.
Link:
http://www.immediate.co.uk/
story/
One of Top of the Pops publisher is Pauline
Cooke, her job title in the company is
publishing pre-school. Pauline joined the BBC
team back in October in the year 2000, moving
on to the magazine department in 2001 and
finally becoming the publisher in 2002. Before
Pauline joined the BBC team she originally
worked for penguin children books as
marketing manager.
Link:
http://www.immediate.co.uk/peopl
e/pauline-cooke/
“Top of the Pops” magazine has at time illustrated a consistent house style,
by having pastel colors such as pink, yellow and white . The logo has
remained the same with a few modifications to the color so it will match
the rest of the house style. The magazine implies a consistencies of having
page numbers on the front cover , so the reader can find all the gossip
before even opening the magazine . The magazine use a Varity of different
fonts to make the magazine stand out in the shop display , and inviting to
read as it appeals to the younger audiences.
The production process of “Top of the Pops magazine” is split into different categories. For example
one team works on the music articles, and another works on fashion tips.
You have different people who work on this one magazine, making sure it is to perfection before
being sold to the general public.
The categories of these jobs
 Editor : peter hart
 Publisher : Pauline Cooke
 Group ad manager: Duncan Carr
 Sale executive: Anna Thompson
And many more are involved to make sure “Top of the Pops” magazine is the one that grabs your
attention, and full of gossip that you want to read .
Still waiting a reply
 Date of publication : This mean the date in which the company wish to release the
final product to the general public.
 Managing the schedule: This is a VERY important process that you should not miss
out when it comes to the production of a magazine. Your schedule should be made
in such a way that there are no certain mishaps or even mistakes , you must always
meet the given deadline which is why this process is so successful.
 Editorial and budgetary decisions : The editorial decisions involve the magazine’s
editorial team deciding and discussing what topics will be covered in the next issue
of the chosen magazine. After deciding which types of article ideas or topics, news
stories, illustrations and photographs will be used in the magazine, the team now
makes the budgetary decisions. They then look at the money that is available to
them and how it will be spent towards the production of the magazine.
 Content acquisition: This is arguably the most important step without content we
simply can’t have the magazine in the first place. There are two ways that content
can be found for a magazine. The first is through in-house staff writers and the
second way is through external writers. This is when artwork and graphics are
worked on, as the artwork is depicted as illustrations and pictures that are going to
be placed in the magazine. a lot of research is made by reporters into the topics
and events which are being covered. ,also meetings are made with interviewees.
http://hosbeg.com/t
he-magazine-
production-process
 Sub-editing: Is the focuses on one major thing, which is quality control there are a virility
of thing that need to be checked such as ………
 The accuracy of all facts in the articles
 Making sure there are no incorrect words
 Grammar and punctuation is used correctly
 All articles follow the house-style
 Working on the page layout
 Page layout :There is a special team responsible for page layouts called the layout staff.
Their job is to typeset and layout the various pages that come together to make the
magazine.
 Proofreading: The editorial department will print out a hardcopy of the magazine for the
sole purpose of reading through to find and correct any mistakes in it. It is easier to
proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .
 File emailed to printer: After proofreading , the hardcopy of the entire magazine is sent
to the printer to print the magazine. Pre-press is the process of checking all the fonts and
images that is needed for the magazine . Each copy the printer prints is the final finished
product of the magazine that readers are going to have.
 Distribution : The printing company, having finished with the printing of the magazines
will package them neatly and send them to a warehouse. From the warehouse, the
magazines are then distributed to shops around the world so then they can be sold to the
public.
 The BBC was first set up on the 18th of
October 1922.
 The very first person who set up the BBC
was john Reith
 The BBC is set up in London and it
headquarters can be found at Portland
place
 The BBC is expected to be £8 billion per
year
 The BBC has own many awards such as
the best conference paper.
 The BBC is a large company that won lost
of TV companies , such as BBC one and
two. They also own ITV, channel 4 and 5
 The “Top of the Pops” magazine was
released in February 1995 by the BBC.
 The first person who was the editor of
“Top of the Pops” was peter Lorrain.
 The “Top of the Pops” magazine was also
set up in London and it headquarters can
be found at vineyard, which is also in
London.
 The Top of the Pops magazine is worth
£5.45 per issue
 The top of the pops has set up awards for
other artist and vloggers .such as the
teen awards with radio one
 Top of the pops magazine was originally a
tv show but was cancelled in 2006
Publishe
r
Product
 Slogan : The BBC has several slogans such as "Britain's most watched news channel“ and "Whenever you need to know“.
This connotes that the BBC wants the readers to known since they are a multinational, they are trustworthy and will not
give fouls information to there watchers and readers.
 Connotations: by looking at the BBC in a deeper level there main priority, is getting you the information on a natural
disaster or famous celebration before any other news sources can .
 Values: Trust is the foundation of the BBC: we are independent, impartial and honest. Also Audiences are at the heart of
everything we do. We take pride in delivering quality and value for money. Also Creativity is the lifeblood of our
organisation. We respect each other and celebrate our diversity so that everyone can give their best. Finally We are one
BBC: great things happen when we work together
 History: The history of the BBC goes all the way back to the 1920’s where at first the BBC was a radio show. It was not
until the 1930’s that the BBC broadcasted it first show on TV due to the war. In the 1940’s the BBC started to broadcast
post-war programs such as the Olympic games and children programs started to be shown. The 1950’s celebrated the
coronation and radio soap opera was born in this era ,as well as that children shows such as blue peter was first air which
is still being show to this day. In the 1960’s the BBC started to explore other areas of media such as drama productions,
this was also the period of when TV changed from black and white to colors pictures. Many shows where now broadcasted
by satellite across the world during this time. They BBC was now becoming a big success over the decades as they now in
the 1970’s where introducing comedy to they world, and letting people fall in love with the funny comedies such as Vic
reeves and many others. The 80’s where the years of conflicted and the BBC was on the case to get all the information for
the BBC views. The 90’s experience tragedy as princess Diana not only got divorced by ended up dead later on in the
year, nearly nineteen million people turned over to watch the funeral of there beloved princess on the BBC channel, also
later on the magazine “top of the pops” came out for people to read. The 21st century was the year of tech and publicity
for the BBC as access to the BBC became a lot more easier by having the red button, BBC iplayer and 3D TV’s.
 Associated Products: The BBC are owner of many product from the classic BBC one to micro-bite here are just a few more
products that are under the BBC
 Technological convergence means the coming together of technology such as, social media and
print media to produces and distribute a product such as a music magazine.
 The “Top of the Pops” magazine dose have a description online the magazine cost
£5.49 per issue
 To find the “Top of the Pop” mag you just type in “Top of the Pops magazine” into
google
 The top of the pops magazine can be bought online print copy and it does not have
any special offers .
 The “Top of the Pops” magazine can be found on two website the first one is a
sneak peak to what can be found in the magazine and the second one is where you
can buy the magazine.
1
2
Media of “top of the pops”:
• Facebook
• Twitter
• LinkedIn
Media of the BBC:
• Twitter
• YouTube
• Instagram
• LinkedIn
Https://m.facebook.
com/immediate-
media/Https://mobile.
twitter.com/
Https://www.li
nkedin.com/co
mpany/immedia
te-media-co-/
Https://mobile.t
witter.com/bbc
https://www.yo
utube.com/user
/BBC
Https://w
ww.linedin.
com/comp
any/bbcHttps://www.
instagram.co
m/bbc news/
The reason why big companies such as the BBC and magazines
such as Top of the Pops ,have social media site to help
promote and get more publicity to make the product more
popular. This will gain more profit by the reader buying the
product e.g. the magazine.
BBC twitter page
BBC YouTube page
Time
Inc
11%
Hearts
49%
American
media inc
40%
Magazine Value
1 2 3
Key :
Dark red: Hard copies
Light red: internet copies
Lynne Segall: Billboard
magazine publisher.
Lynne Segall also
worked on “the
Hollywood report”, as
well as billboard
magazine
Publisher of the
shout magazine. DC
Thomson is a family
business which was
founded in 1905. DC
Thomson publish
other magazines as
well, such as “The
Beano” and other
magazine like that.
Publisher of classic
pop and other retro
pop magazines .
Anthem Publishing
is an independent
company. Anthem
publishing have also
published other
types of magazine
from food
magazines, to
collection editions
of Elvis the king of
rock.
https://www
.dcthomson.c
o.uk/http://anthem-
publishing.com/
Lynne Segall
Promoted to EVP,
Group Publisher
of Hollywood
Reporter and
Billboard |
Hollywood
Reporter
http://www.billboard
.com/
http://www.class
icpopmag.com/
https://www.shout
mag.co.uk/Billboard is
released weekly
and is America
entertainment
magazine. The
founder of this
magazine was
William Donaldson
an the editor is
Mike Bruno
Classic pop is
released
monthly.
Classic pop
publisher is
Anthem
publisher.
Shout magazine
is released every
fortnight on a
Thursday. The
publisher is DC
Thomson.
 Lo1: description of the first unit followed by analysing a particular magazines in that genre.(slide 4-53)
 Billboard ( slide 31)
 Purpose and meaning ( slide 32)
 Content ( slide 33-34)
 Genre ( slide 35)
 Frequency (slide 36)
 Front cover analysis ( slide 37)
 Target Audiences ( slide 38)
 Double page spread ( slide 39)
 Billboard website ( slide 40)
 Analysing website (slide 41)
 Publisher ( slide 42)
 Form & style ( slide 43)
 Production process ( slide 44-46)
 Publisher and product ( slide 47)
 Brand Ideology/Ethos ( slide 48)
 Technological convergence ( slide 49-51)
 Market Position ( slide 52)
 Publisher competition ( slide 53)
 Magazine competition ( slide 54)
American
entertainment
The Billboard magazine is an American
entertainment media brand owned by Prometheus
Global Media. The current editor is Mike Bruno and
previous editors have been Tony Gervino, Bill
Werde, Ken Schlager. The circulation of the
Billboard is 15.2 million per month
The purpose of this magazine is to ‘inform and
educate’ (Katz) as it is publicity for the artiest to
become more recognisable in the music industry.
Billboard magazine does not have a strapline
instead they have sub-headings and sometimes
banners .
Link:
https://en.wikipedia.org/w
iki/Billboard_(magazine)
The Billboard publishes pieces involving
news, video, opinion, reviews, events and
style. It is also known for its music charts,
including the Billboard Hot 100 and Billboard
200, tracking the most popular songs and
albums in different genres. The billboard uses
popular artist to be on the front over, also
the magazine is aimed at young adults of our
generation.
By having a content page it make it easier to
locate and find, precipice story that you want
to read. Also it make the magazine seem
more organized that the magazine has a plan
before even looking through the whole
magazine.
By having a music
chart on the content
page makes it easier
to find out, which
genre of music or
which artists is at
number.1 at the
moment. Also this
chart shows which
genre of music is the
most popular, and it
helps the editor to
see which areas of
music still need a bit
of work done in order
to become popular.
By having pictures of
artists marked makes it
easier to find the page
that there interview is
on. This also highlights
which artists are more
popular, as they may
have there own double
page spread in the
magazine.
Sub lines: “home
front” it gives a brief
introduction to what
can be found in this
week magazine . The
sub line“ home front”
could connote that it
gives off a friendly
feeling, and wont put
people out of their
comfort zone.
Sub-heading: “ contents” implies
that there is more to be discovered
inside the magazine than what you
see on the front cover.
Sub-heading: by having different
sub headings. It implies that there
is more to be discovered inside the
magazine than what you see on the
front cover.
The Billboard magazine is the current chart music
(E.G: pop music)
This mean that the Billboard magazine hold
content of all the latest music, and interviews with
the artists. The Billboard also hold contests to win
music related merchandise.
The chart
highlights that
the current
popular music
genre Pop
music followed
by country
music . I found
this chart on
the Billboard
website which
makes it very
reliable.
http://www.billboard.
com/biz/charts/song
Billboard magazine sells 17,000 magazines per
week and is published by America
entertainment.
Convergence, Barcode
, price and date of
issue
Main headline:
The type of text
used for the main
headline is a puff.
This makes the
headline stand out,
and link effectively
to the main
picture.
Masthead: By using
clean and cut colors
and font, this make
the magazine look
more mature and
grown up, not for
people under the age
of 20. This type of
font is used
consistently through
out the magazine. The
magazine only has a
Masthead and no
strapline on the
magazine.
Main image: by the
use of the front cover
it clearly illustrates,
that the picture of
Rihanna is the main
focus of this issue ,of
Billboard magazine.
Rihanna is an musical
artist sensation who
is loved and adored by
many. So many people
would be drawn to
this magazine to find
out the latest gossip .
Rihanna's star appeal
help magazines such
as billboard make a
lot of profit, as the
magazines will sell
quicker.
Cover lines: The
phrase “Bull on
parade” connotes that
the parade is just
getting started before
something big is going
to happen. This helps
grabs the readers
attention and want to
find out more about
this “bull on parade” Background: The front cover colors are used effectively . As
you can see by having a dark blue background , it helps bring
the subject ( Rihanna) to stand out. For example Rihanna hair
is a bright red by using a dark background it makes her stand
out and would catch anyone's eye when it is seen on the stand.
Also by using the soft tone of lighting on the image helps her
to stand out even more and highlight her facial features on the
magazine.
Hartley’s theory:
Age: This magazine is stereotypically targeted at 20-30 year old, because
the colours that are used are neutral colours which is more appealing to
the older audience.
Gender: More young females would read this magazine ,as the magazines
main gaze is both men and women artists.
Class: People who would mainly read this magazine would be middle
class people, as it is more appealing to the audiences as they like to hear
gossip about their favourite celebrities.
Katz’s theory: Billboard magazine is the type to inform and educate as
the audiences is learning, new information about there favourite artists .
Also the magazine follows the theory of diversion as it is away for people,
to escape from there worries and reality so they dream of having a
better life just like there favourite artists.
Maslow’s theory: The Billboard magazine would be found under explorers
because, due to music changing all the time. People tend to change their
minds about there music taste is a particular music they like isn’t popular
anymore.
This double page
spread use
differentiated
questions and
answers. This is used
effectively as we can
see what type of
questions where
asked, for the said
celebrate to come up
with that answer. It
is also an easy layout
for the reader to
understand and read
Theses images have been
used for the interview with
pixie Lott. This take on
the effect of a grown up
state of mind which could
imply, her seriousness that
is take in the music
industry.
These pictures have
been chosen as each
person may have a
connection to pixie.
They may work with
her in the industry,
and are being
interviewed to find
out who is the real
pixie Lott.
http://www.billboard.co
m
Brief description: The Billboard website has all different
types of music, and also what type of music in the chart
which is popular at the moment.
Pop music has it own page on
the Billboard website. This
connotes that pop music is a
popular music genre and lots
of information can be
categorized into this page . It
is also a page where people
can go if they only like pop
music.
Different ways to contact
and find thing with the
Billboard website.
Billboard
charts for
top song
writer and
airplay
songs
Lynne Segall is the publisher of the Billboard
magazine, she also works on “The Hollywood
report” adverting sales . Lynne Segall role for
the Billboard magazine is advertising the
magazine well as for expanding business for
the flagship music media brand. She is a vital
member of the Billboard magazine team.
http://www.hollywoodr
eporter.com/news/lynn
e-segall-promoted-evp-
group-712761
Billboard magazine has at time illustrated a consistent house style,
by using a monochrome pallet as well as pastel colors such as white,
black and any other color that will represent the artists . The logo
has remained the same with a few modifications to the colours to
match the rest of the house style. The magazine implies a
consistencies of having page numbers on the content page , so the
reader can find all the gossip. The font used is consistent but may
change due to the mood they feel towards the artists.
The production process of Billboard magazine is split into
different categories. You have different people who work on
this one magazine, making sure it is to perfection before
being sold to the general public.
Categories are:
• Editor : Mike Bruno
• Publisher : Lynne Segall
Still waiting a
response.
 Date of publication : This mean the date in which the company wish to release
the final product to the general public.
 Managing the schedule: This is a VERY important process that you should not
miss out when it comes to the production of a magazine. Your schedule should
be made in such a way that there are no certain mishaps or even mistakes , you
must always meet the given deadline which is why this process is so successful.
 Editorial and budgetary decisions : The editorial decisions involve the
magazine’s editorial team deciding and discussing what topics will be covered
in the next issue of the chosen magazine. After deciding which types of article
ideas or topics, news stories, illustrations and photographs will be used in the
magazine, the team now makes the budgetary decisions. They then look at the
money that is available to them and how it will be spent towards the
production of the magazine.
 Content acquisition: This is arguably the most important step without content
we simply can’t have the magazine in the first place. There are two ways that
content can be found for a magazine. The first is through in-house staff writers
and the second way is through external writers. This is when artwork and
graphics are worked on, as the artwork is depicted as illustrations and pictures
that are going to be placed in the magazine. a lot of research is made by
reporters into the topics and events which are being covered. ,also meetings
are made with interviewees.
 Sub-editing: Is the focuses on one major thing, which is quality control there are a virility
of thing that need to be checked such as ………
 The accuracy of all facts in the articles
 Making sure there are no incorrect words
 Grammar and punctuation is used correctly
 All articles follow the house-style
 Working on the page layout
 Page layout :There is a special team responsible for page layouts called the layout staff.
Their job is to typeset and layout the various pages that come together to make the
magazine.
 Proofreading: The editorial department will print out a hardcopy of the magazine for the
sole purpose of reading through to find and correct any mistakes in it. It is easier to
proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .
 File emailed to printer: After proofreading , the hardcopy of the entire magazine is sent
to the printer to print the magazine. Pre-press is the process of checking all the fonts and
images that is needed for the magazine . Each copy the printer prints is the final finished
product of the magazine that readers are going to have.
 Distribution : The printing company, having finished with the printing of the magazines
will package them neatly and send them to a warehouse. From the warehouse, the
magazines are then distributed to shops around the world so then they can be sold to the
public.
 The BBC was first set up on the 18th of
October 1922.
 The very first person who set up the BBC
was john Reith
 The BBC is set up in London and it
headquarters can be found at Portland
place
 The BBC is expected to be £8 billion per
year
 The BBC has own many awards such as
the best conference paper.
 The BBC is a large company that won lost
of TV companies , such as BBC one and
two. They also own ITV, channel 4 and 5
 The “Top of the Pops” magazine was
released in February 1995 by the BBC.
 The first person who was the editor of
“Top of the Pops” was peter Lorrain.
 The “Top of the Pops” magazine was also
set up in London and it headquarters can
be found at vineyard, which is also in
London.
 The Top of the Pops magazine is worth
£5.45 per issue
 The top of the pops has set up awards for
other artist and vloggers .such as the
teen awards with radio one
 Top of the pops magazine was originally a
tv show but was cancelled in 2006
Publishe
r
Product
 Slogan : The BBC has several slogans such as "Britain's most watched news channel“ and "Whenever you
need to know“. This connotes that the BBC wants the readers to known since they are a multinational,
they are trustworthy and will not give fouls information to there watchers and readers.
 Connotations: by looking at the BBC in a deeper level there main priority, is getting you the information
on a natural disaster or famous celebration before any other news sources can .
 Values: Trust is the foundation of the BBC: we are independent, impartial and honest. Also Audiences are at
the heart of everything we do. We take pride in delivering quality and value for money. Also Creativity is
the lifeblood of our organisation. We respect each other and celebrate our diversity so that everyone can
give their best. Finally We are one BBC: great things happen when we work together
 History: The history of the BBC goes all the way back to the 1920’s where at first the BBC was a radio
show. It was not until the 1930’s that the BBC broadcasted it first show on TV due to the war. In the 1940’s
the BBC started to broadcast post-war programs such as the Olympic games and children programs started
to be shown. The 1950’s celebrated the coronation and radio soap opera was born in this era ,as well as
that children shows such as blue peter was first air which is still being show to this day. In the 1960’s the
BBC started to explore other areas of media such as drama productions, this was also the period of when
TV changed from black and white to colors pictures. Many shows where now broadcasted by satellite across
the world during this time. They BBC was now becoming a big success over the decades as they now in the
1970’s where introducing comedy to they world, and letting people fall in love with the funny comedies
such as Vic reeves and many others. The 80’s where the years of conflicted and the BBC was on the case to
get all the information for the BBC views. The 90’s experience tragedy as princess Diana not only got
divorced by ended up dead later on in the year, nearly nineteen million people turned over to watch the
funeral of there beloved princess on the BBC channel, also later on the magazine “top of the pops” came
out for people to read. The 21st century was the year of tech and publicity for the BBC as access to the
BBC became a lot more easier by having the red button, BBC iplayer and 3D TV’s.
 Associated Products: The BBC are owner of many product from the classic BBC one to micro-bite here
are just a few more products that are under the BBC
 Technological convergence means the coming together of technology such as, social media and
print media to produces and distribute a product such as a music magazine.
 The “Top of the Pops” magazine dose have a description online the magazine cost
£5.49 per issue
 To find the “Top of the Pop” mag you just type in “Top of the Pops magazine” into
google
 The top of the pops magazine can be bought online print copy and it does not have
any special offers .
 The “Top of the Pops” magazine can be found on two website the first one is a
sneak peak to what can be found in the magazine and the second one is where you
can buy the magazine.
1 2
Media of “top of the pops”:
• Facebook
• Twitter
• LinkedIn
Media of the BBC:
• Twitter
• YouTube
• Instagram
• LinkedIn
Https://m.facebook.
com/immediate-
media/Https://mobile.
twitter.com/
Https://www.li
nkedin.com/co
mpany/immedia
te-media-co-/
Https://mobile.t
witter.com/bbc
https://www.yo
utube.com/user
/BBC
Https://w
ww.linedin.
com/comp
any/bbcHttps://www.
instagram.co
m/bbc news/
The reason why big companies such as the BBC and magazines
such as Top of the Pops ,have social media site to help
promote and get more publicity to make the product more
popular. This will gain more profit by the reader buying the
product e.g. the magazine.
BBC twitter page
BBC YouTube page
Time
Inc
11%
Hearts
49%
American
media inc
40%
Magazine Value
1 2 3
Key :
Dark red: Hard copies
Light red: internet copies
Lynne Segall: Billboard
magazine publisher.
Lynne Segall also
worked on “the
Hollywood report”, as
well as billboard
magazine
Publisher of the
shout magazine. DC
Thomson is a family
business which was
founded in 1905. DC
Thomson publish
other magazines as
well, such as “The
Beano” and other
magazine like that.
Publisher of classic
pop and other retro
pop magazines .
Anthem Publishing
is an independent
company. Anthem
publishing have also
published other
types of magazine
from food
magazines, to
collection editions
of Elvis the king of
rock.
https://www
.dcthomson.c
o.uk/
http://anthem-
publishing.com/
Lynne Segall
Promoted to EVP,
Group Publisher
of Hollywood
Reporter and
Billboard |
Hollywood
Reporter
http://www.billboard
.com/
http://www.class
icpopmag.com/
https://www.shout
mag.co.uk/Billboard is
released weekly
and is America
entertainment
magazine. The
founder of this
magazine was
William Donaldson
an the editor is
Mike Bruno
Classic pop is
released
monthly.
Classic pop
publisher is
Anthem
publisher.
Shout magazine
is released every
fortnight on a
Thursday. The
publisher is DC
Thomson.
To conclude for this section I analyzed different types
of magazines ,that have a similar age group that the
magazine is targeted at. From analyzing these
magazines I have gained ideas that I would like to add
into my final magazines.

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Targeting Teens: Analyzing "Top of the Pops

  • 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 13: Planning and Pitching a Print based Media Product P1 Evidence Name: Courtney Anne Edwards Candidate Number: 3042 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
  • 2.  Lo1: description of the first unit followed by analysing a particular magazines in that genre.(slide 4-53)  Introduction to LO1 ( slide 4)  Top of the pops ( slide 5)  Purpose and meaning ( slide 6)  Content ( slide 7-8)  Genre ( slide 9)  Frequency (slide 10)  Front cover analysis ( slide 11)  Target Audiences ( slide 12)  Double page spread ( slide 13)  Top of the pops website ( slide 14)  Analysing website (slide 15)  Publisher ( slide 16-17)  Form & style ( slide 18)  Production process ( slide 19-21)  Publisher and product ( slide 22)  Brand Ideology/Ethos ( slide 23)  Technological convergence ( slide 24-26)  Market Position ( slide 27)  Publisher competition ( slide 28)  Magazine competition ( slide 29)
  • 3.
  • 4. In the first objective of Unit 13 we will be looking at different types of media base-prints. These base-prints come in the form of different types of magazines that can be targeted at different audiences, for example music magazine are targeted for teenagers and the older generation.
  • 5. Top of the Pops
  • 6. “Top of the Pops” was originally a music TV show aired in 1964 and was cancelled in 2006. The music magazine was first published in February 1995 to keep young teens up to date with the latest music up until the next show of “Top of the Pops”. The circulation of this magazine reached an amazing 64,824 copies in June 2013 this has double since then. The top of the pops has had several editors over the years, including Peter Lorraine, Corinna Schaffer and Rosalie Snaith, and contributing editors including Adam Tanswell. Its current editor is Peter Hart. The purpose of this magazine is to ‘inform and educate’ (Katz) young teenage girls on fashion trends and latest music. An example of this by having a whole page with just, images of music albums and clothing .The Top of the Pops magazine does not have a strapline but their main aim is to get more people to read there magazine, than any other girl teenage magazine out there. Purpose and meaning Reference:http://www.immediate.co.uk/brands/top-of- the-pops/
  • 7. The Top of the Pops magazine contains the latest music and sneak peek of future projects in the music industry. Not only does this magazine contain music but also the latest fashion and tips. Furthermore, it contains information on your favourite You Tubers and future projects they have coming up, they also participates by running local competitions for the readers. By having a content page it make it easier to locate and find specific story that you want to read. Also it makes the magazine seem more organized that the magazine has a plan before even looking through the whole magazine.
  • 8. Sub-heading: “We love Boys” connotes that any young teenager will have a small crush at this time. This will give them helpful tips or guide them on how to tell there crush how they feel of get over them. Also it could illustrate people favorite male celebs and what there favorite guy is up to or what he likes. Sub-heading: “Celebs & gossip” implies that there will be exclusive interviews with their favorite celebs . Sub-heading: “Wins & offers” illustrates that there is a chances to win amazing prizes ,or even a fantastic chance to meet one of there favorite celebs . This brings the barriers of reader and magazine closer together, by giving the readers amazing chances to meet there idols. Sub-heading: “all about you” implies that there could be a section where fans of the magazine, will have there photo put in the magazine. This could be if they have won something, or written something and sent it in . Sub-heading: “We love shopping” is a connation as every young teenage girl loves to go shopping. This could implies that there is a whole section in the magazine, that has the latest trends and what is hot in fashion at the moment. The main heading “ inside the mag” connotes that there is more to possible read when taking a look inside the magazine.
  • 9. “The Top of the Pops” magazine genre is Pop. Inside the magazine there is a mixture of music, fashion and celebrities. The magazine depicts different types of celebrities from daily vlogger Zoella, to music arties such as Meghan Trainor. The chart highlights that the current popular music genre is heavy metal and pop is second. I found this chart on Google images. Here is the link :https://insights.spotify.com/us/2015/ 04/02/loyalest-music-fans-by-genre/ This chart highlights that the most popular music in the U.S is rock music, with pop music coming a close second . Here is the link: http://filter5external.schoo lsbroadband.co.uk/access/w eb?id=23024749-a809-11e6- 9782-002590944efe
  • 10. The Top of the Pop’s is British monthly publication published by Immediate Media Company. The Top of the Pops has 36 pages in each issue, containing lots of information on music, fashion and celebs.
  • 11. Main image: by the use of the front cover it clearly illustrates, that the picture of zoella (a.k.a Zoë sugg ) is the main focus of this issue ,of Top of the Pops magazine. Zoella is an international global sensation as she has recently reached 11 million subscribers, so many people would be drawn to this magazine to find out the latest gossip . Banner The Banner of each issue of “Top of the Pops” magazine changes, to make each individual special to the reader. So by the strapline “ Emoji lookalike” make the reader more interested to find out which emoji look like there favorite celebrate. Unfortunately Top of the Pops does not have a strapline. Convergence, Barcode , price and month of issue. Masthead: By making the logo bright and colorful, it attracts more reader to pick up their magazine. Also the masthead is big and bold so it stands out from other magazines . Main headline: The type of text used for the main headline is a puff. This makes the headline stand out and link effectively to the main picture, as everyone knows Zoë is a kind and loving vlogger who is always kind to her fans. So by putting the main headline in a pink heart really reflect to her. Cover line: By having cover lines it entices the reader to find out more, and end up buying the magazine making profit for the company. An example of a cover line is "little mix get random!” this could implies that we find out more about the group which we may find very odd. Front Cover Analysis Background colors : “Top Of The Pops” use a range of different colors that are stereotypical amide towards the female gaze . By using the colors hot pink, white , yellow and aqua green . Artist font: “ Top of the Pops use a verity of different styles of font instead of using the same format. The reason behind this is simple the average age of people who read this magazine are 12-year- old girls , it need to be interesting and not repetitive as this can be quite boring for a 12- year-old girl. This magazine does not have a strapline, however if they did it would be below or near the masthead.
  • 12. Hartley’s theory: Age: This magazine is stereotypically targeted at 12-15 year olds but the average age which read this magazine is age 12, this can be found on the immediate media website .The reason why this could appeal to that target range is that the colours which are used are pastel colours which is more appealing to the younger audience. Gender: More young females would read this magazine ,as the magazines main focuses is female you tubers and fashion, along with your stereotypical music artists such as little mix. Class: People who would mainly read this magazine would be middle class people, as it is more appealing to the audiences as they like to hear gossip about their favourite celebrities. Katz’s theory: The “Top of the Pops” magazine is the type to inform and educate as the audiences is learning, new information about there favourite celebrity. Also the magazine follows the theory of diversion as it is away for young people, to escape from there worries and reality so they dream of having a better life just like there favourite celebs. Maslow’s theory: “Top of the Pops” magazine would be found under survivors as the magazine is safe for young readers to read, and are not exposed to any difficult or wrong language that would be used. This is also child friendly as it use friendly colours that will grab the young audiences attention.
  • 13. The pull quote from the interview “I’m shaving my head for charity “ informs the reader that celebrates will go to any lengths to help people in need. By give to charity and inspiring us as the reader to do the same Page number This double page spread use differentiated questions and answers. This is used effectively as we can see what type of questions where asked for the said celebrate to come up with that answer. It is also an easy layout for the reader to understand and read . From this double spread we can see that the stand first is placed underneath the main title of the article . Giving use a short introduction on what topics that will be coming up in the interview. This gives the reader a teats of what is to come in this interview. The main image on this page is of Jessie J before she has shaved her hair. The image illustrates her confidences about doing this as it is all going to a good causes.
  • 14. Link to website: http://www.immediate.co.uk/brands/top- of-the-pops/ Brief descriptions: World-wide magazine which is accessible anyway online and local shops. This website give you information about the magazine that is to be realised. This magazines is more for the female population as it not only has music but also fashion tips as well.
  • 15. Other brand that follow the same company Main critters and number of reader there are . Other ways to access the magazine and website http://www.totpmag.com The average age that reads this magazine.
  • 16. Top of the pop has worked with many other types of magazines and has also worked with radio and other digital products. Some of the magazine could have been brought out before it had it’s own TV show or radio show. Immediate media also have people working on magazines that are still currently on the air . Theses are all available on line as well on any device that you many have. Link: http://www.immediate.co.uk/ story/
  • 17. One of Top of the Pops publisher is Pauline Cooke, her job title in the company is publishing pre-school. Pauline joined the BBC team back in October in the year 2000, moving on to the magazine department in 2001 and finally becoming the publisher in 2002. Before Pauline joined the BBC team she originally worked for penguin children books as marketing manager. Link: http://www.immediate.co.uk/peopl e/pauline-cooke/
  • 18. “Top of the Pops” magazine has at time illustrated a consistent house style, by having pastel colors such as pink, yellow and white . The logo has remained the same with a few modifications to the color so it will match the rest of the house style. The magazine implies a consistencies of having page numbers on the front cover , so the reader can find all the gossip before even opening the magazine . The magazine use a Varity of different fonts to make the magazine stand out in the shop display , and inviting to read as it appeals to the younger audiences.
  • 19. The production process of “Top of the Pops magazine” is split into different categories. For example one team works on the music articles, and another works on fashion tips. You have different people who work on this one magazine, making sure it is to perfection before being sold to the general public. The categories of these jobs  Editor : peter hart  Publisher : Pauline Cooke  Group ad manager: Duncan Carr  Sale executive: Anna Thompson And many more are involved to make sure “Top of the Pops” magazine is the one that grabs your attention, and full of gossip that you want to read . Still waiting a reply
  • 20.  Date of publication : This mean the date in which the company wish to release the final product to the general public.  Managing the schedule: This is a VERY important process that you should not miss out when it comes to the production of a magazine. Your schedule should be made in such a way that there are no certain mishaps or even mistakes , you must always meet the given deadline which is why this process is so successful.  Editorial and budgetary decisions : The editorial decisions involve the magazine’s editorial team deciding and discussing what topics will be covered in the next issue of the chosen magazine. After deciding which types of article ideas or topics, news stories, illustrations and photographs will be used in the magazine, the team now makes the budgetary decisions. They then look at the money that is available to them and how it will be spent towards the production of the magazine.  Content acquisition: This is arguably the most important step without content we simply can’t have the magazine in the first place. There are two ways that content can be found for a magazine. The first is through in-house staff writers and the second way is through external writers. This is when artwork and graphics are worked on, as the artwork is depicted as illustrations and pictures that are going to be placed in the magazine. a lot of research is made by reporters into the topics and events which are being covered. ,also meetings are made with interviewees. http://hosbeg.com/t he-magazine- production-process
  • 21.  Sub-editing: Is the focuses on one major thing, which is quality control there are a virility of thing that need to be checked such as ………  The accuracy of all facts in the articles  Making sure there are no incorrect words  Grammar and punctuation is used correctly  All articles follow the house-style  Working on the page layout  Page layout :There is a special team responsible for page layouts called the layout staff. Their job is to typeset and layout the various pages that come together to make the magazine.  Proofreading: The editorial department will print out a hardcopy of the magazine for the sole purpose of reading through to find and correct any mistakes in it. It is easier to proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .  File emailed to printer: After proofreading , the hardcopy of the entire magazine is sent to the printer to print the magazine. Pre-press is the process of checking all the fonts and images that is needed for the magazine . Each copy the printer prints is the final finished product of the magazine that readers are going to have.  Distribution : The printing company, having finished with the printing of the magazines will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed to shops around the world so then they can be sold to the public.
  • 22.  The BBC was first set up on the 18th of October 1922.  The very first person who set up the BBC was john Reith  The BBC is set up in London and it headquarters can be found at Portland place  The BBC is expected to be £8 billion per year  The BBC has own many awards such as the best conference paper.  The BBC is a large company that won lost of TV companies , such as BBC one and two. They also own ITV, channel 4 and 5  The “Top of the Pops” magazine was released in February 1995 by the BBC.  The first person who was the editor of “Top of the Pops” was peter Lorrain.  The “Top of the Pops” magazine was also set up in London and it headquarters can be found at vineyard, which is also in London.  The Top of the Pops magazine is worth £5.45 per issue  The top of the pops has set up awards for other artist and vloggers .such as the teen awards with radio one  Top of the pops magazine was originally a tv show but was cancelled in 2006 Publishe r Product
  • 23.  Slogan : The BBC has several slogans such as "Britain's most watched news channel“ and "Whenever you need to know“. This connotes that the BBC wants the readers to known since they are a multinational, they are trustworthy and will not give fouls information to there watchers and readers.  Connotations: by looking at the BBC in a deeper level there main priority, is getting you the information on a natural disaster or famous celebration before any other news sources can .  Values: Trust is the foundation of the BBC: we are independent, impartial and honest. Also Audiences are at the heart of everything we do. We take pride in delivering quality and value for money. Also Creativity is the lifeblood of our organisation. We respect each other and celebrate our diversity so that everyone can give their best. Finally We are one BBC: great things happen when we work together  History: The history of the BBC goes all the way back to the 1920’s where at first the BBC was a radio show. It was not until the 1930’s that the BBC broadcasted it first show on TV due to the war. In the 1940’s the BBC started to broadcast post-war programs such as the Olympic games and children programs started to be shown. The 1950’s celebrated the coronation and radio soap opera was born in this era ,as well as that children shows such as blue peter was first air which is still being show to this day. In the 1960’s the BBC started to explore other areas of media such as drama productions, this was also the period of when TV changed from black and white to colors pictures. Many shows where now broadcasted by satellite across the world during this time. They BBC was now becoming a big success over the decades as they now in the 1970’s where introducing comedy to they world, and letting people fall in love with the funny comedies such as Vic reeves and many others. The 80’s where the years of conflicted and the BBC was on the case to get all the information for the BBC views. The 90’s experience tragedy as princess Diana not only got divorced by ended up dead later on in the year, nearly nineteen million people turned over to watch the funeral of there beloved princess on the BBC channel, also later on the magazine “top of the pops” came out for people to read. The 21st century was the year of tech and publicity for the BBC as access to the BBC became a lot more easier by having the red button, BBC iplayer and 3D TV’s.  Associated Products: The BBC are owner of many product from the classic BBC one to micro-bite here are just a few more products that are under the BBC
  • 24.  Technological convergence means the coming together of technology such as, social media and print media to produces and distribute a product such as a music magazine.  The “Top of the Pops” magazine dose have a description online the magazine cost £5.49 per issue  To find the “Top of the Pop” mag you just type in “Top of the Pops magazine” into google  The top of the pops magazine can be bought online print copy and it does not have any special offers .  The “Top of the Pops” magazine can be found on two website the first one is a sneak peak to what can be found in the magazine and the second one is where you can buy the magazine. 1 2
  • 25. Media of “top of the pops”: • Facebook • Twitter • LinkedIn Media of the BBC: • Twitter • YouTube • Instagram • LinkedIn Https://m.facebook. com/immediate- media/Https://mobile. twitter.com/ Https://www.li nkedin.com/co mpany/immedia te-media-co-/ Https://mobile.t witter.com/bbc https://www.yo utube.com/user /BBC Https://w ww.linedin. com/comp any/bbcHttps://www. instagram.co m/bbc news/ The reason why big companies such as the BBC and magazines such as Top of the Pops ,have social media site to help promote and get more publicity to make the product more popular. This will gain more profit by the reader buying the product e.g. the magazine.
  • 26. BBC twitter page BBC YouTube page
  • 27. Time Inc 11% Hearts 49% American media inc 40% Magazine Value 1 2 3 Key : Dark red: Hard copies Light red: internet copies
  • 28. Lynne Segall: Billboard magazine publisher. Lynne Segall also worked on “the Hollywood report”, as well as billboard magazine Publisher of the shout magazine. DC Thomson is a family business which was founded in 1905. DC Thomson publish other magazines as well, such as “The Beano” and other magazine like that. Publisher of classic pop and other retro pop magazines . Anthem Publishing is an independent company. Anthem publishing have also published other types of magazine from food magazines, to collection editions of Elvis the king of rock. https://www .dcthomson.c o.uk/http://anthem- publishing.com/ Lynne Segall Promoted to EVP, Group Publisher of Hollywood Reporter and Billboard | Hollywood Reporter
  • 29. http://www.billboard .com/ http://www.class icpopmag.com/ https://www.shout mag.co.uk/Billboard is released weekly and is America entertainment magazine. The founder of this magazine was William Donaldson an the editor is Mike Bruno Classic pop is released monthly. Classic pop publisher is Anthem publisher. Shout magazine is released every fortnight on a Thursday. The publisher is DC Thomson.
  • 30.  Lo1: description of the first unit followed by analysing a particular magazines in that genre.(slide 4-53)  Billboard ( slide 31)  Purpose and meaning ( slide 32)  Content ( slide 33-34)  Genre ( slide 35)  Frequency (slide 36)  Front cover analysis ( slide 37)  Target Audiences ( slide 38)  Double page spread ( slide 39)  Billboard website ( slide 40)  Analysing website (slide 41)  Publisher ( slide 42)  Form & style ( slide 43)  Production process ( slide 44-46)  Publisher and product ( slide 47)  Brand Ideology/Ethos ( slide 48)  Technological convergence ( slide 49-51)  Market Position ( slide 52)  Publisher competition ( slide 53)  Magazine competition ( slide 54)
  • 32. The Billboard magazine is an American entertainment media brand owned by Prometheus Global Media. The current editor is Mike Bruno and previous editors have been Tony Gervino, Bill Werde, Ken Schlager. The circulation of the Billboard is 15.2 million per month The purpose of this magazine is to ‘inform and educate’ (Katz) as it is publicity for the artiest to become more recognisable in the music industry. Billboard magazine does not have a strapline instead they have sub-headings and sometimes banners . Link: https://en.wikipedia.org/w iki/Billboard_(magazine)
  • 33. The Billboard publishes pieces involving news, video, opinion, reviews, events and style. It is also known for its music charts, including the Billboard Hot 100 and Billboard 200, tracking the most popular songs and albums in different genres. The billboard uses popular artist to be on the front over, also the magazine is aimed at young adults of our generation. By having a content page it make it easier to locate and find, precipice story that you want to read. Also it make the magazine seem more organized that the magazine has a plan before even looking through the whole magazine.
  • 34. By having a music chart on the content page makes it easier to find out, which genre of music or which artists is at number.1 at the moment. Also this chart shows which genre of music is the most popular, and it helps the editor to see which areas of music still need a bit of work done in order to become popular. By having pictures of artists marked makes it easier to find the page that there interview is on. This also highlights which artists are more popular, as they may have there own double page spread in the magazine. Sub lines: “home front” it gives a brief introduction to what can be found in this week magazine . The sub line“ home front” could connote that it gives off a friendly feeling, and wont put people out of their comfort zone. Sub-heading: “ contents” implies that there is more to be discovered inside the magazine than what you see on the front cover. Sub-heading: by having different sub headings. It implies that there is more to be discovered inside the magazine than what you see on the front cover.
  • 35. The Billboard magazine is the current chart music (E.G: pop music) This mean that the Billboard magazine hold content of all the latest music, and interviews with the artists. The Billboard also hold contests to win music related merchandise. The chart highlights that the current popular music genre Pop music followed by country music . I found this chart on the Billboard website which makes it very reliable. http://www.billboard. com/biz/charts/song
  • 36. Billboard magazine sells 17,000 magazines per week and is published by America entertainment.
  • 37. Convergence, Barcode , price and date of issue Main headline: The type of text used for the main headline is a puff. This makes the headline stand out, and link effectively to the main picture. Masthead: By using clean and cut colors and font, this make the magazine look more mature and grown up, not for people under the age of 20. This type of font is used consistently through out the magazine. The magazine only has a Masthead and no strapline on the magazine. Main image: by the use of the front cover it clearly illustrates, that the picture of Rihanna is the main focus of this issue ,of Billboard magazine. Rihanna is an musical artist sensation who is loved and adored by many. So many people would be drawn to this magazine to find out the latest gossip . Rihanna's star appeal help magazines such as billboard make a lot of profit, as the magazines will sell quicker. Cover lines: The phrase “Bull on parade” connotes that the parade is just getting started before something big is going to happen. This helps grabs the readers attention and want to find out more about this “bull on parade” Background: The front cover colors are used effectively . As you can see by having a dark blue background , it helps bring the subject ( Rihanna) to stand out. For example Rihanna hair is a bright red by using a dark background it makes her stand out and would catch anyone's eye when it is seen on the stand. Also by using the soft tone of lighting on the image helps her to stand out even more and highlight her facial features on the magazine.
  • 38. Hartley’s theory: Age: This magazine is stereotypically targeted at 20-30 year old, because the colours that are used are neutral colours which is more appealing to the older audience. Gender: More young females would read this magazine ,as the magazines main gaze is both men and women artists. Class: People who would mainly read this magazine would be middle class people, as it is more appealing to the audiences as they like to hear gossip about their favourite celebrities. Katz’s theory: Billboard magazine is the type to inform and educate as the audiences is learning, new information about there favourite artists . Also the magazine follows the theory of diversion as it is away for people, to escape from there worries and reality so they dream of having a better life just like there favourite artists. Maslow’s theory: The Billboard magazine would be found under explorers because, due to music changing all the time. People tend to change their minds about there music taste is a particular music they like isn’t popular anymore.
  • 39. This double page spread use differentiated questions and answers. This is used effectively as we can see what type of questions where asked, for the said celebrate to come up with that answer. It is also an easy layout for the reader to understand and read Theses images have been used for the interview with pixie Lott. This take on the effect of a grown up state of mind which could imply, her seriousness that is take in the music industry. These pictures have been chosen as each person may have a connection to pixie. They may work with her in the industry, and are being interviewed to find out who is the real pixie Lott.
  • 40. http://www.billboard.co m Brief description: The Billboard website has all different types of music, and also what type of music in the chart which is popular at the moment.
  • 41. Pop music has it own page on the Billboard website. This connotes that pop music is a popular music genre and lots of information can be categorized into this page . It is also a page where people can go if they only like pop music. Different ways to contact and find thing with the Billboard website. Billboard charts for top song writer and airplay songs
  • 42. Lynne Segall is the publisher of the Billboard magazine, she also works on “The Hollywood report” adverting sales . Lynne Segall role for the Billboard magazine is advertising the magazine well as for expanding business for the flagship music media brand. She is a vital member of the Billboard magazine team. http://www.hollywoodr eporter.com/news/lynn e-segall-promoted-evp- group-712761
  • 43. Billboard magazine has at time illustrated a consistent house style, by using a monochrome pallet as well as pastel colors such as white, black and any other color that will represent the artists . The logo has remained the same with a few modifications to the colours to match the rest of the house style. The magazine implies a consistencies of having page numbers on the content page , so the reader can find all the gossip. The font used is consistent but may change due to the mood they feel towards the artists.
  • 44. The production process of Billboard magazine is split into different categories. You have different people who work on this one magazine, making sure it is to perfection before being sold to the general public. Categories are: • Editor : Mike Bruno • Publisher : Lynne Segall Still waiting a response.
  • 45.  Date of publication : This mean the date in which the company wish to release the final product to the general public.  Managing the schedule: This is a VERY important process that you should not miss out when it comes to the production of a magazine. Your schedule should be made in such a way that there are no certain mishaps or even mistakes , you must always meet the given deadline which is why this process is so successful.  Editorial and budgetary decisions : The editorial decisions involve the magazine’s editorial team deciding and discussing what topics will be covered in the next issue of the chosen magazine. After deciding which types of article ideas or topics, news stories, illustrations and photographs will be used in the magazine, the team now makes the budgetary decisions. They then look at the money that is available to them and how it will be spent towards the production of the magazine.  Content acquisition: This is arguably the most important step without content we simply can’t have the magazine in the first place. There are two ways that content can be found for a magazine. The first is through in-house staff writers and the second way is through external writers. This is when artwork and graphics are worked on, as the artwork is depicted as illustrations and pictures that are going to be placed in the magazine. a lot of research is made by reporters into the topics and events which are being covered. ,also meetings are made with interviewees.
  • 46.  Sub-editing: Is the focuses on one major thing, which is quality control there are a virility of thing that need to be checked such as ………  The accuracy of all facts in the articles  Making sure there are no incorrect words  Grammar and punctuation is used correctly  All articles follow the house-style  Working on the page layout  Page layout :There is a special team responsible for page layouts called the layout staff. Their job is to typeset and layout the various pages that come together to make the magazine.  Proofreading: The editorial department will print out a hardcopy of the magazine for the sole purpose of reading through to find and correct any mistakes in it. It is easier to proofread a hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .  File emailed to printer: After proofreading , the hardcopy of the entire magazine is sent to the printer to print the magazine. Pre-press is the process of checking all the fonts and images that is needed for the magazine . Each copy the printer prints is the final finished product of the magazine that readers are going to have.  Distribution : The printing company, having finished with the printing of the magazines will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed to shops around the world so then they can be sold to the public.
  • 47.  The BBC was first set up on the 18th of October 1922.  The very first person who set up the BBC was john Reith  The BBC is set up in London and it headquarters can be found at Portland place  The BBC is expected to be £8 billion per year  The BBC has own many awards such as the best conference paper.  The BBC is a large company that won lost of TV companies , such as BBC one and two. They also own ITV, channel 4 and 5  The “Top of the Pops” magazine was released in February 1995 by the BBC.  The first person who was the editor of “Top of the Pops” was peter Lorrain.  The “Top of the Pops” magazine was also set up in London and it headquarters can be found at vineyard, which is also in London.  The Top of the Pops magazine is worth £5.45 per issue  The top of the pops has set up awards for other artist and vloggers .such as the teen awards with radio one  Top of the pops magazine was originally a tv show but was cancelled in 2006 Publishe r Product
  • 48.  Slogan : The BBC has several slogans such as "Britain's most watched news channel“ and "Whenever you need to know“. This connotes that the BBC wants the readers to known since they are a multinational, they are trustworthy and will not give fouls information to there watchers and readers.  Connotations: by looking at the BBC in a deeper level there main priority, is getting you the information on a natural disaster or famous celebration before any other news sources can .  Values: Trust is the foundation of the BBC: we are independent, impartial and honest. Also Audiences are at the heart of everything we do. We take pride in delivering quality and value for money. Also Creativity is the lifeblood of our organisation. We respect each other and celebrate our diversity so that everyone can give their best. Finally We are one BBC: great things happen when we work together  History: The history of the BBC goes all the way back to the 1920’s where at first the BBC was a radio show. It was not until the 1930’s that the BBC broadcasted it first show on TV due to the war. In the 1940’s the BBC started to broadcast post-war programs such as the Olympic games and children programs started to be shown. The 1950’s celebrated the coronation and radio soap opera was born in this era ,as well as that children shows such as blue peter was first air which is still being show to this day. In the 1960’s the BBC started to explore other areas of media such as drama productions, this was also the period of when TV changed from black and white to colors pictures. Many shows where now broadcasted by satellite across the world during this time. They BBC was now becoming a big success over the decades as they now in the 1970’s where introducing comedy to they world, and letting people fall in love with the funny comedies such as Vic reeves and many others. The 80’s where the years of conflicted and the BBC was on the case to get all the information for the BBC views. The 90’s experience tragedy as princess Diana not only got divorced by ended up dead later on in the year, nearly nineteen million people turned over to watch the funeral of there beloved princess on the BBC channel, also later on the magazine “top of the pops” came out for people to read. The 21st century was the year of tech and publicity for the BBC as access to the BBC became a lot more easier by having the red button, BBC iplayer and 3D TV’s.  Associated Products: The BBC are owner of many product from the classic BBC one to micro-bite here are just a few more products that are under the BBC
  • 49.  Technological convergence means the coming together of technology such as, social media and print media to produces and distribute a product such as a music magazine.  The “Top of the Pops” magazine dose have a description online the magazine cost £5.49 per issue  To find the “Top of the Pop” mag you just type in “Top of the Pops magazine” into google  The top of the pops magazine can be bought online print copy and it does not have any special offers .  The “Top of the Pops” magazine can be found on two website the first one is a sneak peak to what can be found in the magazine and the second one is where you can buy the magazine. 1 2
  • 50. Media of “top of the pops”: • Facebook • Twitter • LinkedIn Media of the BBC: • Twitter • YouTube • Instagram • LinkedIn Https://m.facebook. com/immediate- media/Https://mobile. twitter.com/ Https://www.li nkedin.com/co mpany/immedia te-media-co-/ Https://mobile.t witter.com/bbc https://www.yo utube.com/user /BBC Https://w ww.linedin. com/comp any/bbcHttps://www. instagram.co m/bbc news/ The reason why big companies such as the BBC and magazines such as Top of the Pops ,have social media site to help promote and get more publicity to make the product more popular. This will gain more profit by the reader buying the product e.g. the magazine.
  • 51. BBC twitter page BBC YouTube page
  • 52. Time Inc 11% Hearts 49% American media inc 40% Magazine Value 1 2 3 Key : Dark red: Hard copies Light red: internet copies
  • 53. Lynne Segall: Billboard magazine publisher. Lynne Segall also worked on “the Hollywood report”, as well as billboard magazine Publisher of the shout magazine. DC Thomson is a family business which was founded in 1905. DC Thomson publish other magazines as well, such as “The Beano” and other magazine like that. Publisher of classic pop and other retro pop magazines . Anthem Publishing is an independent company. Anthem publishing have also published other types of magazine from food magazines, to collection editions of Elvis the king of rock. https://www .dcthomson.c o.uk/ http://anthem- publishing.com/ Lynne Segall Promoted to EVP, Group Publisher of Hollywood Reporter and Billboard | Hollywood Reporter
  • 54. http://www.billboard .com/ http://www.class icpopmag.com/ https://www.shout mag.co.uk/Billboard is released weekly and is America entertainment magazine. The founder of this magazine was William Donaldson an the editor is Mike Bruno Classic pop is released monthly. Classic pop publisher is Anthem publisher. Shout magazine is released every fortnight on a Thursday. The publisher is DC Thomson.
  • 55. To conclude for this section I analyzed different types of magazines ,that have a similar age group that the magazine is targeted at. From analyzing these magazines I have gained ideas that I would like to add into my final magazines.