The document discusses how the magazine attracts its audience. It uses a red and gold color scheme throughout to relate to rock music. The skyline advertises free posters inside to incentivize purchases. The front cover features a model looking directly at the camera to create a connection with readers and entice them to learn more about his story. The main headline introduces intrigue about the model's past, present and future. A sticker also promotes a free CD insert, adding value compared to other magazines.