1. Age: 15-25
Gender: I think both genders because the type of music
would appeal both to men and women
Class: D Upper Lower Class, C2 Lower Middle Class and
C1 Upper middle Class
Interests/Youth Tribe: The readers would be part of the
alternative tribes as the readers would be inspired by the
figures on the front cover. The figures on the front cover
have a hint of Emo or Goth about them as they have
darkened hair and quite pale skin. They also have likenesses
to The Beatles which would also appeal to the alternative
youth tribe because their music would appeal to the
alternative Youth Tribe. This is the kind of thing that the
alternative Youth Tribe likes. Also, the alternative youth tribe
is a music loving tribe with interests in rock and punk. So the
references to Jack White and The Rolling Stones would
entice the alternative youth tribe to purchase this product.

2. Age: 8-14
Gender: Male
This is because football has a primarily and stereotypically male
audience. It would appeal to this age group because it offers free
trading cards inside and a reference to FIFA 14. The youth tribe I
believe that would purchase this magazine is the ‘mainstream’ youth
tribe. I think this because this group includes sports junkies, who
follow sports with passion and loyalty, and follow particular ‘teams’
and support them. This magazine offers a great way to catch-up with
the news of their team inside the magazine. It would encourage
them to purchase it because the front cover implies that there is a
lot to read inside, due to the vast amount of images on the front
cover.

3. Masthead
The masthead is unlikely
to have changed
throughout its lifetime,
therefore making it
instantly recognizable. It
also subscribes to the red
theme throughout the
magazine. The
capitalisation of NME
show that the magazine
does not need its full
name because the reader
is already acquainted with
it
Main Articles
The main articles are
purposefully used to give
a short, inside look at the
contents of the magazine.
The contents of this
example would appeal to
the alternative youth tribe
because it has references
to Jack White.
Plug(s)
Tagline
The tagline’s purpose in this context is to amplify the event of
news in music. The red background is used to highlight the
tagline, and to make it stand out on a shelf in a shop. The
names of the artist are in bold, also to make them stand out.
Central Image
The Central Image slightly covers the
Masthead, indicating those
purchasing the product do not need
to see the full word because it is
instantly recognizable. The image
also has a ‘rock’ theme, with a hint
of Goth due to the darker hair and
mournful expressions on their faces.
The hairstyle hones back to a
‘Beatle’ style haircut, an example of
how the alternative youth tribe
would be interested in this magazine
as they are influenced by 60s and
70s music, as well as modern day.
Main Cover line
The Main Coverline is written in
a bold and simple font, therefore
standing out to other magazines
on a shelf. As with throughout
the magazine cover the font is
red, standing out well against
the black coats and the white
background. With it being
red, the alternative Youth
Tribe, including Goths, may
associate the red with Blood.
The purpose of a plug is to promote another popular product. Here, Barcode
they are promoting a possible collaboration between The Rolling
Used so shop owners
Stones and Amy Winehouse, therefore appealing to the alternative can monitor distribution
youth tribe as it blends both modern and older music.
of product

4. Central Image
Masthead
The Central Image depicts a
popular and talented footballer
Robin Van Persie. It dominates
the cover, showing him posing
in a celebratory fashion. It
would appeal to
Manchester United fans
because it depicts their star
player.
This Masthead also is very readable,
as it is bold and large, therefore
making it stand out on a shelf. The
yellow background also makes it
stand out even more. This would
appeal to young Sports Junkies
because youth is often linked with
bright colours
Plug(s)
The plug here is offering
free products like posters
and trading cards. This
would appeal to the
younger side of sports
junkies in the Mainstream
youth tribe because it
means they can socialize
with their friends by trading
Main Cover Line
Main Article(s)
Once again, the main
articles here are referring
to news that will feature in
the magazine. It is
referring to the latest and
arguably most important
headlines in the football
world, therefore enticing a
purchase from sport
junkies.
Barcode
A code that shopkeepers use to
track distribution of products.
Tagline
The Main Cover Line here gives the
chance for the target audience to get
involved with professional football, by
giving them an opportunity to vote for
their favourite player. This would appeal
to the sports junkies because this is the
profession they ultimately would like to
be involved with. It is pictured next to the
central image, therefore getting noticed
immediately. Also the ‘YOU’ is an example
of direct address and giving the reader a
responsibility.
The Tagline here pictures the opinionated two best
players in the world, therefore by referring to them,
the sports junkies will take notice at a ‘battle’ between
the two of them, so they can give their own opinion

5. Central Image
The central image depicts a
famous guitar among
guitarists. It is the only part of
the image with colour. This
helps it to stand out. Also, you
cannot see the whole
product, showing it is very
recognizable because you
know what it is without
seeing the whole product.
Plug(s)
Barcode
A code so shopkeepers can
monitor distribution of the
product
Posters are popular plugs in
a magazine. Also Black
Sabbath are very popular
and famous in the world of
guitarists, therefore to offer
free posters of them, would
appeal to the alternative
youth tribe because Black
Sabbath are considered the
first Heavy Metal band. This
therefore would encourage
the alternative youth tribe
to purchase this product.