New Media Advice for Marketers: University of Iowa AMA

•

1 like•406 views

Nick Westergaard

A presentation I gave to the American Marketing Association at the University of Iowa in March of 2011.

Education

"The Writing on the Wall"
American Marketing Association
University of Iowa | March 6, 2011

Nick Westergaard
Grew up in advertising

Degree in Psychology
& Theatre Arts

Buckle Down

ACT

"The Family Business"

Core Principles Apply

Strategy Execution Analysis

Need New Paths

Mass Comm

Marketing Art/Design

New Media Advice for Marketers: University of Iowa AMA

What's hot

ARD 2018 So you want to be an entrepreneur?

Nanne Migchels

The Challenger Sale Model is a transformation imperative for every organization and needs to be embedded in the sales force . The book explains how to deliver a differentiates selling experience that delivers higher level of partner loyalty and growth . This is a summary of my key takeaways and by no means does justice to all the tools and techniques to reframe customer conversations to make them impactful and memorable

The Challenger Sale Key Takeaways

Microsoft

Happyfarm1 mktg

Marvin Liao

Where do good ideas come from?

Kate Bordwell

Happyfarm1 mktg

Alena Kalibaba

Understanding Buyer Psychology for Successful Marketing

Rising Ranks Digital

This is a lecture given at UC Berkeley on startup strategy on September 23 2013 at the Lester Center for Entrepreneurship. Building insanely great apps and companies takes 4 things: 1. Accept that nobody cares about your product 2. Find a simple solution to a big problem 3. Respond to what the market tells you 4. Build a killer team This presentation covers the above with specific tips and techniques you can implement to build a great company and killer products. Intro to Entrepreneurship L&S 5 (UGBA 96) Monday September 23, 2013

Building insanely great apps and companies

Eric Olden

APG x Dutch Creativity Awards - Strategy Lamp

Moniek van Westerop

Analytics: Knowlvers' presentation part 1

Lokesh Arora

3. review 6 mistake

Faris Fanani

Sales For Startups

RossRosen

How buyers buy is evolving at an unprecedented pace due to massive changes in the technology that facilitates buying. Information is more available than ever. It's time to change the way you sell. In this webinar, you will discover: -How consultative selling has changed, and needs to be redefined for a new era -How advanced consultative selling is redefining its role in the buying process -5 ways in which sales is changing -Why the concept of "cognitive reframing" is key to your success in sales -The net effect: selling in the Blue Ocean -The implications technology has on consultative selling ----------- This presentation was brought to you by PersistIQ Our software empowers sales reps to easily create personalized outbound campaigns at scale. Move faster and sell smarter than ever before. Try PersistIQ for free at www.PersistIQ.com

The Future Of Consultative Selling with RAIN Group and PersistIQ

Brandon Redlinger

Fearless telling beats selling slim

Peter Urey

2015 MEGA Presentation

Hugh Nicholson

Innovation academy

Strategy Crowd

Sales and distribution management

Vishakha Choudhary

The Big, The Small & The Half Baked - A Checklist for Good Ideas

Anders Hemre

Grow or Die

J. Anthony Miguez

How to engage, nurture and close more prospects with Full Funnel Marketing

Heinz Marketing Inc

Fundraising

M. Nash

What's hot (20)

ARD 2018 So you want to be an entrepreneur?

The Challenger Sale Key Takeaways

Happyfarm1 mktg

Where do good ideas come from?

Happyfarm1 mktg

Understanding Buyer Psychology for Successful Marketing

Building insanely great apps and companies

APG x Dutch Creativity Awards - Strategy Lamp

Analytics: Knowlvers' presentation part 1

3. review 6 mistake

Sales For Startups

The Future Of Consultative Selling with RAIN Group and PersistIQ

Fearless telling beats selling slim

2015 MEGA Presentation

Innovation academy

Sales and distribution management

The Big, The Small & The Half Baked - A Checklist for Good Ideas

Grow or Die

How to engage, nurture and close more prospects with Full Funnel Marketing

Fundraising

Viewers also liked

Building Your Blog Brand

Nick Westergaard

Building Community with Social Media

Nick Westergaard

Pinterest Social Spotlight

Nick Westergaard

Behind the Megaphone

Nick Westergaard

The Big Ideas from Social Brand Forum 2014

Nick Westergaard

Clarity from Chaos

Nick Westergaard

Social Media at Work: How Does Social Media Marketing Get Done — Who, Where &...

Nick Westergaard

HubSpot 2012 Annual Report

HubSpot

Crisis Management in Social Media Marketing

Nick Westergaard

Project Management in Digital Age

Mehdi Shamizanjani

Grow with HubSpot - Sydney - June 2016

Ryan Bonnici

Planning for Social Media Marketing

Nick Westergaard

#INBOUND15 HubSpot Keynote - Dharmesh Shah

HubSpot

Engagement: How Social Media Conversations Create More Engaged Brands

Nick Westergaard

Why did we hear so much about “Digital Transformation” in 2016, and frankly what does it mean? While it's easy to dismiss the phrase with an eye-roll, there's no better phrase to represent improving how IT is used to help drive business innovation...and the huge changes organizations must go through to be successful. This webinar with Nick Patience, Research Vice President for 451 Research's software team, and Michael Coté of Pivotal will discuss a pragmatic definition and approach to Digital Transformation as seen through the experiences of organizations who've lived through it. Digital Transformation is about fundamentally rebuilding business and IT processes, not just about building apps. 451 Research defines Digital Transformation as “a result of IT innovation that is aligned with and driven by a well-planned business strategy, with the goal of transforming how organizations serve customers, employees and partners.” Some main features of a successful transformation include the ability to quickly react to market demands, and use information to make better decisions and serve constituents more effectively. In this webinar Nick Patience of 451 Research and Pivotal’s Michael Cote will discuss: - Why now is the time for Digital Transformation - How the balance of power between customer and provider contributes to this new revolution - Shifting priorities that require new practices and processes and the technical tools and platforms that support them - Real-world examples of organizations that have been there (we’ll share all the gorey details, including what worked and didn't work for them) View the webinar here: https://www.brighttalk.com/webcast/14891/242781

Understand the What, Why & How of Digital Transformation Featuring 451 Research

VMware Tanzu

Content: How to Fuel Social Media Marketing with Content

Nick Westergaard

#NeuronaDay: Tendencias de MKT Digital para el 2017

Engel Fonseca

Digital Transformation of the Channel

Scopernia

Digital media market_brief_2017_02

Nasmedia

The theme for this year's B2B Forum is Choices. Marketing these days is full of them, isn't it? And sometimes, we make terrible ones. One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can't sleep. After an hour, it nearly convinces you that you do need a Magic Bullet. (How have you ever lived without it?!) To honor this strangely beloved marketing genre, we present to you the first ever infomercial Slideshare presentation. So, for this limited time only ... ENJOY!

MarketingProfs B2B Forum Infomercial

MarketingProfs

Viewers also liked (20)

Building Your Blog Brand

Building Community with Social Media

Pinterest Social Spotlight

Behind the Megaphone

The Big Ideas from Social Brand Forum 2014

Clarity from Chaos

Social Media at Work: How Does Social Media Marketing Get Done — Who, Where &...

HubSpot 2012 Annual Report

Crisis Management in Social Media Marketing

Project Management in Digital Age

Grow with HubSpot - Sydney - June 2016

Planning for Social Media Marketing

#INBOUND15 HubSpot Keynote - Dharmesh Shah

Engagement: How Social Media Conversations Create More Engaged Brands

Understand the What, Why & How of Digital Transformation Featuring 451 Research

Content: How to Fuel Social Media Marketing with Content

#NeuronaDay: Tendencias de MKT Digital para el 2017

Digital Transformation of the Channel

Digital media market_brief_2017_02

MarketingProfs B2B Forum Infomercial

Similar to New Media Advice for Marketers: University of Iowa AMA

Just Tell Your Story —A simple strategy for confident, measurable B2B marketing.

Chris Meyer

Establish your Sales & Marketing Foundation

Gary Corcoran

Branding is Primal: Webinar

Burns Marketing

Nick Westergaard Speaking Overview 2020

Nick Westergaard

In this 60 minute session, you’ll take a deepdive in all the latest growth marketing techniques. You’ll get a strong first impression of the capabilities that ‘the new way of marketing’ has to offer your business. This course contains: An introduction to Growth Marketing Case studies of companies that use this methodology succesfully Tools to get started Ideation tools to come up with better experiments Clear understanding of experiment design.

Growth Marketing: Beyond the Buzzword in 2020 - Yannick Khayati, Growth Expe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The art of sales

Eve_Soh

Valu Based selling for small business owners August, 2013 session one

Michael Bowers

In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world. Aaron will explore: () A brief history of Marketing to date including the evolution of Tech () What Marketing is and is not () Branding and its importance (Plus new examples added) () The Problem and Pain of Marketing Today () Examples of Marketing from Tech Players, big and small () Takeaways and What you can do () Further Reading, Links and Resources (NEW Content!)

Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...

Aaron Mangal

Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited. These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week. Slides 1-20 Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different. Slides 21-62 The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team. Slides 63-87 Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone! Download the accompanying free guide Marketing for Manufacturers here: http://tdmuk.com/marketing-for-manufacturers

Marketing for Manufacturing with Wakefield Manufacturing Forum

Dave Pannell MCIM

Laser App Conference 2017 - Paul Feldman, InsuranceNewsNet

Laser App Software

Thought Leadership Marketing - Silicon Valley AMA (SVAMA)

Dana Vanden Heuvel

Peak Performance Booth Camp 2.10.11

EXHIB-IT!

http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...

Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit

Ashton Bishop

Marketing Basics for Small Business

StellarMarketingPro

HatchConf Startup Marketing

Silicon Anchor

xTuple.com Supports Innovation: From blueprints to buildouts, xTuple helps foster startups in the heart of the Mid-Atlantic technology corridor between Research Triangle, North Carolina and Washington D.C. As a committed, passionate member of the Greater Norfolk tech community, xTuple is a financial sponsor as well as mentor at Hatch Norfolk, an intense accelerator program, and other events where entrepreneurs showcase their ideas. www.HatchNorfolk.com

Startup Marketing at Hatch Conference by Missy Schmidt

Missy (Grubbs, Blankenship) Schmidt

Influencing x talk austtrue

Lal Sujanani

Art of Salesmanship by Md. Sabur Khan, Chairman, Daffodil International Unive...

Mohammad Shah - Al - Mamun Khondker

Niche marketing

Ravi kumar

Small Business Can

cimota

Similar to New Media Advice for Marketers: University of Iowa AMA (20)

Just Tell Your Story —A simple strategy for confident, measurable B2B marketing.

Establish your Sales & Marketing Foundation

Branding is Primal: Webinar

Nick Westergaard Speaking Overview 2020

Growth Marketing: Beyond the Buzzword in 2020 - Yannick Khayati, Growth Expe...

The art of sales

Valu Based selling for small business owners August, 2013 session one

Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...

Marketing for Manufacturing with Wakefield Manufacturing Forum

Laser App Conference 2017 - Paul Feldman, InsuranceNewsNet

Thought Leadership Marketing - Silicon Valley AMA (SVAMA)

Peak Performance Booth Camp 2.10.11

Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit

Marketing Basics for Small Business

HatchConf Startup Marketing

Startup Marketing at Hatch Conference by Missy Schmidt

Influencing x talk austtrue

Art of Salesmanship by Md. Sabur Khan, Chairman, Daffodil International Unive...

Niche marketing

Small Business Can

Recently uploaded

In BC’s nearly-decade-old “new” curriculum, the curricular competencies describe the processes that students are expected to develop in areas of learning such as mathematics. They reflect the “Do” in the “Know-Do-Understand” model. Under the “Communicating” header falls the curricular competency “Explain and justify mathematical ideas and decisions.” Note that it contains two processes: “Explain mathematical ideas” and “Justify mathematical decisions.” I have broken it down into its separate parts in order to understand--or reveal--its meaning. The first part is commonplace in classrooms. By now, BC math teachers—and students—understand that “Explain mathematical ideas” means more than “Show your work.” Teachers consistently ask “What did you do?” and “How do you know?” This process is about retelling, not just of steps but of thinking. The second part happens less frequently. Think back to the last time that you observed a student make—a necessary precursor to justify—a mathematical decision. “Justify” is about defending. Like “explain,” it involves reasoning; unlike “explain,” it also involves opinion and debate. In order to reinterpret the curricular competency “Explain and justify mathematical ideas and decisions,” I will continue to take apart its constituent part “Justify mathematical decisions” and carefully examine the term “mathematical decisions.” What, exactly, is a “mathematical decision”? Below, I will categorize answers to this question. These categories, and the provided examples, may help to suggest new opportunities for students to justify.

Making and Justifying Mathematical Decisions.pdf

Chris Hunter

Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...

EduSkills OECD

This PowerPoint helps students to consider the concept of infinity.

christianmathematics

Class 11th Physics NEET formula sheet pdf

AyushMahapatra5

PROCESS RECORDING FORMAT.docx

PoojaSen20

On National Teacher Day, meet the 2024-25 Kenan Fellows

Mebane Rash

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx

RAM LAL ANAND COLLEGE, DELHI UNIVERSITY.

Asian American Pacific Islander Month DDSD 2024.pptx

David Douglas School District

ICT Role in 21st Century Education & its Challenges.pptx

AreebaZafar22

psychiatric nursing HISTORY COLLECTION .docx

PoojaSen20

ICT role in 21st century education and it's challenges.

MaryamAhmad92

1029-Danh muc Sach Giao Khoa khoi 6.pdf

QucHHunhnh

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes

Celine George

Activity 01 - Artificial Culture (1).pdf

ciinovamais

Measures of Dispersion and Variability: Range, QD, AD and SD

Thiyagu K

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...

Nguyen Thanh Tu Collection

Sociology 101 Demonstration of Learning Exhibit

jbellavia9

Holdier Curriculum Vitae (April 2024).pdf

agholdier

Z Score,T Score, Percential Rank and Box Plot Graph

Thiyagu K

The basics of sentences session 2pptx copy.pptx

heathfieldcps1

Recently uploaded (20)

Making and Justifying Mathematical Decisions.pdf

Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...

This PowerPoint helps students to consider the concept of infinity.

Class 11th Physics NEET formula sheet pdf

PROCESS RECORDING FORMAT.docx

On National Teacher Day, meet the 2024-25 Kenan Fellows

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx

Asian American Pacific Islander Month DDSD 2024.pptx

ICT Role in 21st Century Education & its Challenges.pptx

psychiatric nursing HISTORY COLLECTION .docx

ICT role in 21st century education and it's challenges.

1029-Danh muc Sach Giao Khoa khoi 6.pdf

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes

Activity 01 - Artificial Culture (1).pdf

Measures of Dispersion and Variability: Range, QD, AD and SD

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...

Sociology 101 Demonstration of Learning Exhibit

Holdier Curriculum Vitae (April 2024).pdf

Z Score,T Score, Percential Rank and Box Plot Graph

The basics of sentences session 2pptx copy.pptx