Building Your Blog Brand

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Nick Westergaard

Nick Westergaard was joined by bloggers Jenna Baze and Mike Gerholdt at the Salesforce.com Community Conference that kicked off Dreamforce 2011 to present "Building Your Blog Brand" which features the 5 steps of Brand-Driven Blogging. More at NickWestergaard.com.

Business Technology

All Other Activity Leads Back Here

Jenna Baze — RatherGeeky.com, @RatherGeeky

Mike Gerholdt — ButtonClickAdmin.com, @MikeGerholdt

Nick Westergaard — NickWestergaard.com, @NickWestergaard

Content

DETERMINE FOCUS

photo via Otto Phokus / Flickr

The Button Click Story …

TONE & STYLE

photo via nerrisa’s ring / Flickr

FLEXIBLE vs. FOCUSED

photo via highlimitzz / Flickr

Jenna on Flexibility & Focus

FEATURES

photo via cambodia4kidsorg / Flickr

Consistency

HOW OFTEN?

photo via DafneCholet / Flickr

WHEN TO POST?

photo via Artnow314 / Flickr

Construction

FOUNDATION = PLATFORM

photo via Giles Douglas / Flickr

Popular Platforms
Questions & Answers

Jenna Baze
RatherGeeky.com

Mike Gerholdt
ButtonClickAdmin.com

Nick Westergaard

NickWestergaard.com

TRIMMING OUT INTERIOR

photo via Concrete Forms / Flickr

Clean Sidebar

No Clutter Background

Categories + Tags

Widgets That Engage But Don’t Distract

Composition

IDENTITY

photo via Dorron / Flickr

COLORS

photo via alancleaver_2000 / Flickr

Balance Hot & Cold Colors

FONTS

photo via DaveFayram / Flickr

Enough Said

LOOK-OUT FOR NEW IDEAS

photo via eshipul / Flickr

Connection

photo via C! / Flickr

Easy to Share Content & to Connect

Consistent Branding from Blog to Social

HASHTAGS

photo via mikecogh / Flickr

Cross-Posting Tools

CURATE CONTENT

photo via cliff1066 / Flickr

Connecting Online + Offline Engagement

Conclusion

Additional Resources

§ Ann Handley speaking at
#DF11
§ #blogchat — Sundays at
8 PM Central

Questions & Answers

Jenna Baze
RatherGeeky.com

Mike Gerholdt
ButtonClickAdmin.com

Nick Westergaard

NickWestergaard.com

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"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

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