How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
APG x Dutch Creativity Awards - Strategy Lamp
1. The one week crash course
To winning a Strategy Lamp
2. What it is
1. Exceptional interpretation of the business/brand challenge
2. Breakthrough research, thinking and problem-solving
that led to a compelling insight and creative strategy
3. Excellent case writing, creating a coherent argument
from problem, to insight, to strategy and idea/solution
3. What it’s not
An award for awesomely smart ideas
An award just for long term brand platforms
An effectiveness award
16. Friday
The strategy:
Strategy is as much about what you do,
as about what you don’t do.
Show how your strategy enforces creative choices in the campaign.
21. The writing:
How would you explain your work to your friends?
Don’t talk marketing, tell how strategy and creativity
lead to break-through thinking.
Sunday
22.
23. And, last but not least:
Ask someone else to read your case.
(someone that wasn’t involved).