Why You Should Care About Social Media

1,157 views

Published on

Making the Case for Social Media to Business Leaders Large and Small

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,157
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why You Should Care About Social Media

  1. 1. BRAND DRIVEN socialWhy You Should CareAbout Social MediaMaking the Case to Business Leaders Large and Small nick westergaard | branddrivensocial.com | fall 2012
  2. 2. Not Your Father’sAdvertising*Source: amctv.com * Except in my case
  3. 3. The Shift Lo ca lM ar ke tp la ceSource: baekdal.com/analysis/market-of-information
  4. 4. A Story About a SandwichPhoto via Flickr user beltzner
  5. 5. 1By the Numbers
  6. 6. There are aBILLIONPeople onFacebook
  7. 7. Over 50% Have a Social Profile
  8. 8. Biggest Growth Is 45+
  9. 9. 22% Have “The Social Habit”
  10. 10. Brand Following Behavior Has Doubled
  11. 11. Facebook Impacts Buying Decisions
  12. 12. Growing Part of Marketing BudgetSource: CMO Survey
  13. 13. 2What This Means
  14. 14. End of an EraPhoto via Flickr user .reid
  15. 15. Listening vs. TalkingPhoto via Flickr user rox sm
  16. 16. Long TailPhoto via Flickr user BinaryApe
  17. 17. Social ProofPhoto via Flickr user grace2design
  18. 18. 3What You Can Do
  19. 19. What Now?
  20. 20. Define Your Social Objective‣ Branding‣ Sales‣ Market Research‣ Customer Service‣ Lead Generation
  21. 21. With a Clear Objective You Can:‣ Build a Plan‣ Determine Appropriate Channels‣ Measure Results‣ Iterate
  22. 22. 4In Conclusion
  23. 23. Don’t Be Like Him
  24. 24. BRAND DRIVEN social Questions? blog: nickwestergaard.com agency: branddrivensocial.com podcast: worktalkshow.com twitter: @nickwestergaard nick westergaard | branddrivensocial.com | fall 2012

×