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Happyfarm1 mktg


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Happyfarm1 mktg

  1. 1. Marketing & Sales Strategy Workshop HAPPY FARM NOVEMBER 2012 MARVIN LIAO
  2. 2. Congratulations: You’re An Entrepreneur
  3. 3. Key Barriers for Your Startup Momentum Barrier Tech Implementation Barrier Ecosystem BarrierSource: Clayton Christensen,HBS Article on Disruption, Nov 2012
  4. 4. Critical Factors for Adoption of New Products Relative Advantage Simplicity Trialability Observability CompatibilitySource: Everitt Rogers, “Diffusion of Innovation”
  5. 5. First Quote & Assumption“No One Likes to be Sold, but Everyone Likes to Buy”• Sales & Marketing are Different Sides of Same Coin• Marketing Sows, Sales Reaps• One Cannot Exist Without the Other
  6. 6. Why MarketingTo Tell The World About your Product/Service:Whats your Story?
  7. 7. What’s Marketings Role? Positioning Defining Target Customer Representing Customer Voice in Product Roadmap Developing the Company Brand Acquiring Customers Keeping Customers Happy (Retention) Source: Christine Tsai, 500 Startups.
  8. 8. What’s the Problem You Are Solving
  9. 9. Who is User/Customer B2B B2C Head (Fortune 500) Tail (SME) Local Market Global Market
  10. 10. What Channels? Where are your Prospective Customers What is your Budget? Whats Most Cost Effective Way to Reach them?
  11. 11. Think Verticals
  12. 12. What is Your Point of Differentiation
  13. 13. Let’s Not Forget PR (Public Relations)
  14. 14. Different Phases Phase 1: Trying to Get Product/Market Fit Goal: Trial, Feedback, Validation & Reference Partner/Clients Phase 2: Scaling & Expanding the Business Goal: Expand the business, Customer Acquisition
  15. 15. Final Quote “The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” – Peter Drucker
  16. 16. Questions?