Time Inc is one of the largest media companies in the world reaching over 130 million people through magazines and online platforms. It publishes magazines like NME that target young adults, which is also the target audience of my magazine. Distributing through Time Inc would provide an advantage since they have experience targeting this audience and a large existing consumer base. Bauer Media Group is a large European media company that publishes magazines similar to my proposed magazine, but none in the same genre. Distributing with Bauer would allow my magazine to reach a large global audience and fill a gap in their portfolio.
2. TIME INC
Time Inc. is one of the largest branded media companies
in the world reaching more than 130 million people each
month across multiple platforms. It publishes over 90
magazines which include the likes of NME which is
similar to my magazine regarding its Target audience of
young adults. I have an advantage with distruting via
Time Inc as they akready have experiece and knowledge
within this field regarding where to distribute it to target
the specific target audience. This means a higer chance
of my magazine being more successful as Time inc have
an enstablished reputation which means a larger
consumer base for my magazine. Although NME is quite
similar to Blitz its still catergorised differently as they do
not publish a magazine of my genre therefore by
publuashing my magazine means it wont conflict with any
of their existing magazines as there is none wirthin that
category.
3. BAEUR MEDIA GROUP
Bauer Media Group is a European-based media
company, headquartered in Hamburg, Germany
that manages a portfolio of more than 600
magazines, over 400 digital products and 50 radio
and TV stations around the world. Their published
magazines include Kerrang and Q magazine who
have simlar target audience of Blitz (young males
and females). The gravitas and size of Baeur
means it is a giant within the industry with the
power to reach an audience of a global scale thus
meaning more success for Blitz. Although they
have a very large portfolio there is still a gap for my
magazine to fill as the genre has not been fully
fuffilled yet so by publishing Blitz means it would
benefit their portfolio even more.
