2. Front cover
• They have used a green colour which corresponds with the
colours in the background but also the green can support the
fact that Kent is the “Garden of England”
• The yellow colour scheme of writing also carries correspondence
with the yellow flowers making it stand out and catching
attention of reader, giving the magazine some vibrancy
• The use of promoting competitions on the front cover is also a
key code and convention as it will entice the reader to buy the
magazine
• The blending of the font colours and background blend in
creating that house style
• The information on the front also corresponds with the region as
it aims to promote the features of Kent
• The content also focuses on the older generation with content
like wine as well as saying “mums in a million "therefore
anticipating their target audience immediately from the front
cover
3. Contents (2 page)
• There are more pictures of the Kent area mainly places with
lots of green to promote the beauty of the “Garden of
England”
• Also features Kent attractions like Dover castle where the
target audience of older generation would visit
• To reinforce the target audience of the middle age/older
generation, individuals from that audience feature in
pictures which will attract the audience to buy for tips and
info as they show an interest
• The pages are also seperated into content associated with
the target group eg, countryside life and homes and
gardens to keep the interest and entice the reader but also
portray the image of Kent as being green and full of
countryside
• The green text also reinforces the kent image as well as
emphasising the colour scheme.
• There is also a little offer on the bottom right corner to
attract magazine loyalty as you can buy “6 issues for £6”
4. Advert
• The advert features a picture from the contents page but enlarged to
emphasise and show the beauty attraction of Dover castle, which is one of
the many castles in Kent
• The castle posses the history of kent as a county blessed with enriched
history
• Thus this attracts the target audience of older genration as it is a point of
interest for them
• It’s a relatively simple advert with the main picture advertising itself with
the green beauty of picture standing out making it look attractive and
enticing
