3. MASTHEAD
• THE MASTHEAD IS LARGE AND BOLD TO STAND OUT ON THE MAGAZINE.
POSITIONED AT THE TOP OF THE MAGAZINE TO SEPARATE IT FROM THE TEXT
WHICH CATCHES AUDIENCES ATTENTION, THEREFORE BEING RECOGNISED AND
ESTABLISHING A BRAND IMAGE.
• UNLIKE MOST REGIONAL MAGAZINES, MY MAGAZINES MASTHEAD DOES NOT
OVERLAP THE IMAGE AS I HAVE SEPARATED IT WITH A COLOUR BACKGROUND
TO MAKE IT STAND OUT AND ADD EVEN MORE AWARENESS.
4. MAIN IMAGE
• MY MAIN IMAGE ON THE FRONT COVER OF MY MAGAZINE FEATURES A LONG,
ESTABLISHING SHOT OF MARGATE'S MAIN ATTRACTION (TURNER CENTRE AND
BEACH)
• THIS TYPICALLY FOLLOWS CODES AND CONVENTIONS OF NATURAL AND
PLEASURING SETTING GIVING AN AUDIENCE AN INSIGHT OF BEING AT THE
LOCATION ITSELF
• THE NATURAL LIGHTING IS ALSO TYPICALLY CONVENTIONAL, WITH THE SEA
AND THE SKY EMPHASISING THE COLOUR OF BLUE GIVING IT A SENSE OF
CHILLNESS AND HARMONY
5. SELL LINE
• MY MAGAZINE INCLUDES THE CONVENTIONAL FETURE OF SELL LINES WHICH
INTERLINK WITH THE CONTENT OF MY MAGAZINE. THE SELL LINE COLOUR OF
THE TEXT CONTRASTS WITH MY BACKGROUND THEREFORE STANDING OUT.
THIS IS SIMILAR TO MY MASTHEAD AS I WENT WITH THE SAME COLOUR AS IT
STANDS OUT FROM THE MAIN COLOUR OF THE MAGAZINE.
• THIS COLOUR SCHEME MAY FOLLOW HEGEMONIC CODES MEANING MY
AUDIENCE CAN RELATE TO MY TEXTS.
6. HOUSE STYLE
• THE USE OF A COLOUR SCHEME CONSISTING OF RED AND BLUE WILL APPEAL TO
THE AUDIENCE AS IT ENCHANCES THE BRAND WITH THE COLOURS MAKING IT
STAND OUT FROM OTHER MAGAZINES.
• COLOURS ARE NOT GENDER BIASED SO APPEAL TO BOTH GENDERS WITHIN MY
TARGET AUDIENCE AS WELL AS FOLLOWING CONVENTIONS OF USING
CONTRASTING COLOURS TO DISTINGUISH IT FROM ANY IMAGES
• HAVING THE HEADER AT THE TOP OF THE COVER ALSO FOLLOWS CONVENTIONS
8. FONTS AND FEATURES
• ALL TEXTS USED WERE SHORT AND SIMPLE SIMPLY CATCHING THE READERS EYE.
THIS ALSO ALLOWS MORE RANGE OF THINGS TO BE MENTIONED
• THE SMALL TITLES FOLLOWED THE COLOUR SCHEME OF RED STANDING OUT
WHILE BEING A LITTLE MORE BOLD AND LARGER COMPARED TO THE LITTLE
COVER LINES BENEATH WHICH CONSISTED OF MORE TEXT AND MORE IN DEPTH
INFORMATION ON THE CONTENT.
9. IMAGES
• MY CONTENTS PAGE CONSISTED OF SEVERAL IMAGES WHICH FOLLOWS THE
CONVENTIONS OF BREAKING UP TEXT ON THE PAGE. THESE IMAGES VARIED IN
TERMS OF SHOTS CONSISTING OF LONG SHOTS TO CLOSE UPS.
• I FURTHER FOLLOWED CONVENTIONS WITH THE USE OF HIGH KEY LIGHTING AND
THE USE OF OPTIMISED ZOOM TO ENHANCE THE QUALITY OF THE IMAGES MAKING
IT MORE VISUALLY APPEALING
• I FOLLOW CONVENTIONS OF REGIONAL MAGAZINES AS I DO NOT USE ANY PEOPLE,
SIMPLY USING A NATURAL SETTING TO FURTHER EMPHASISE THE BEAUTY OF THE
REGION I AM CONDUCTING MY MAGAZINE ON, WITH MORE LANDMARKS AND
FEATURES ASSOCIATED WITH THANET.
10. LAYOUT
• THE LAYOUT OF MY TEXT MAKES IT EASIER TO READ AND MORE ACCESIBLE AS
WELL AS BEING CLEAR AND INFORMATIVE
• THE DIFFERENT SIZES OF THE TEXTS SEPARATE EACH SECTION
CONVENTIONALLY FOLLOWING PATTERNS OF OTHER MAGAZINES
• A LITTLE COMPETITION PROMOTED ON THE CONTENTS IS SEPARATE FROM THE
OTHER CONTENT GIVING IT THE APPEAL TO ATTRACT THE AUDIENCE TO
INTERACT ON A WIDER SCALE WITH THE MAGAZINE
11. NUMBERING
• NUMBERING ALSO FOLLOWS CONVENTIONS OF MAGAZINES GIVING THE LAYOUT
A STRUCTURE AND ORGANISED APPROACH.
• THE NUMBERING ALLOWS EASY NAVIGATION WITH THE OTHER PAGES OF THE
MAGAZINE AS IT INTERLINKS EFFECTIVELY THEREFORE BEING INFORMATIVE AND
KEEPING THE READERS INTERESTED.
13. FEATURE PAGE
• THE MAIN IMAGE I USED FEATURES A CONVENTIONALLY LONG SHOT IN A
NATURAL SETTING OF A LOCATIONS LANDMARK THEREFORE GIVING THE
AUDIENCE A SENSE OF BEING T THE LOCATION
• I FOLLOWED THE CONVENTION OF NOT REALLY EDITING THE IMAGE AS IT
ALREADY IS VISUALLY APPEALING AND BOLD. THE USE OF THE IMAGE ALSO
CORRELATES WITH THE NAME OF MY MAGAZINE ‘SHORELINE’ THEREFORE
ESTABLISHING A STRONG CORRELATION AND EMPHASISING THE BRAND IMAGE.
14. LAYOUT
• THE LAYOUT OF MY FEATURE PAGE TYPICALLY FOLLOWS CONVENTIONS OF
SIMILAR MAGAZINES THEREFORE APPEALING TO AUDIENCE AS IT IS SIMILAR TO
OTHER MAGAZINES MEANING OTHER MAGAZINES AUDIENCES MAY BE
ATTRACTED BY MY MAGAZINE
• CONVENTIONS INCLUDE THE TEXT BEING THE MAIN FOCUS POINT OF THE PAGE
BEING LARGE AND APPEALING. THE TEXT IN ITS LARGE BULK ALSO IS APPEALING
AS IT OFFERS AN IN DETH EXPLANATION AND DESCRIPTION OF THE IMAGE.
15. LANGUAGE
• MY LANGUAGE TENDED TO CONSIST OF LOTS OF EXAGGERSTION AND
EMPHASISATION AS IT APPELS MORE TO MY AUDIENCE
• THESE EXAGGERATED WORDS STAND OUT AND ADDS AN APPEL TO MY
DESCRIPTION ENTICING THE READER TO CARRY ON READING IT MAY CARRY ION
TO SATISFY THEM
• CONVENTIONS OF BEING FORMALLY COMMUNICATED IS ALSO VACANT AS IT
ENGAGES MORE WITH THE READER AND THE ARTICLE ITESLEF, THIS IS SIMILAR
TO OTHER MAGAZINE WHICH ALSO FOLLOW THIS CONVENTION.
17. TEXT
• I FOLLOWED THE TYPICAL CONVENTIONS OF A LARGE BOLD NAME AND TITLE SEPARATE
FROM THE MAIN TEXT TO DISTINGUISH WHAT THE PROMOTION AND ADVERTISEMENT IS
ABOUT. THE LARGE BOLD FONT IN THE BOLD COLOUR OF RED WOULD STAND OUT TO THE
READER AND MAKE IT ‘UNMISSABLE’
• HOWEVER THE PLACEMENT OF THE ‘BULL HOTEL’ IS UNCONVENTIONAL DUE TO ITS
PLACEMENT MIDWAY DOWN THE PAGE INSTEAD OF THE TOP OF THE PAGE. I DID THIS AS I
FOUND THE IMAGES WOULD BE THE MAIN FOCUS POINT IN ATTRACTING READERS AS IT IS A
VISUAL INSIGHT OF WHAT I'M ADVERTISING.
• THE CONVENTION OF HAVING CONTACT DETAILS ARE ALSO APPARENT IN MY PAGE AS IT
SEPARATE FROM THE REST OF THE BULK TEXT ALLOWING READERS A CLEAR WAY OF GETTING
IN CONTACT WITH THE ADVERTISEMENT
18. IMAGE
• LIKE THE MAIN COVER IMAGE AND FEATURE PAGE I FOLLOWED THE
CONVENTIONS OF USING A BIG IMAGE AS THE MAIN FOCUS POINT OF THE PAGE.
THIS ALLOWS THE READER TO IDENTIFY WHAT IS ACTUALLY BEING ADVERTISED
THEREFORE APPEALS TO WHETHER THEY WANT THE OFFER ON HOLD
• A RELATIVE MID SHOT OF WHAT IS BEING OFFERED IS ALSO USED WITH THE
CONVENTIONAL POSITIONING AT THE TOP OF THE PAGE
• THE USE OF A SECOND IMAGE SHOWING THE INSIDE OF THE HOTEL ENTICES THE
READER MORE AS THERE IS A LITTLE INSIGHT TO WHAT ELSE IS PROMOTED
GIVING THE IMPRESSION THAT THEY'RE A GUEST AT THE HOTEL.
20. LAYOUT
• MY WEBSITE CONFORMS TO TYPICAL CONVENTIONS HAVING THE MASTHEAD AT
THE TOP OF THE WEBPAGE. THIS THEREFORE CONFIGURES WITH THE READER AT
WHAT THEY'RE VIEWING AND RECOGNISE AND BUILD ON THE BRAND.
• THE MENU TAB IS ALSO ANOTHER CONVENTION AS IT ALLOWS EASY
NAVIGATION TO WHAT THEY WANT TO VIEW
21. IMAGE
• ON OTHER SIMILAR WEBSITES, IT TENDS TO INCLUDE A PICTURE CORRELATED
WITH THE MAGAZINE AS IT LINKS WITHIN THE ARTICLE AS WELL AS BEING BOLD
AND STANDING OUT TO PROMOTE THE MAGAZINE
• HAVING THE IMAGE AS THE MAIN FOCUS INTO IS A CONVENTION AS IT ALLOWS
THE FOCUS TO BE UPON THE IMAGE AND WHAT ITS ABOUT MAKING THE READER
WANT TO READ ABOUT IT
• THE USE OF OTHER IMAGES TO SUPPORT THE OTHER ARTICLES ON MY WEBSITE
IS ALSO ANOTHER CONVENTION USED AMONG SIMILAR MAGAZINE WEBSITES
TYPICALLY APPEALING TO THE READER
23. LAYOUT
• THERE ARE FEW EXAMPLES TO COMPARE MY BILLBOARD TO DUE TO A LACK OF
REGIONAL MAGAZINES ACTUALLY USING BILLBOARDS AS A WAY OF
ADVERTISEMENT THEREFORE THERE IS DIFFICULTY LINKING TO ANY CODES AND
CONVENTIONS.
• THEREFORE I TRIED TO KEEP IT SIMPLISTIC AS I COULD AS THE MAIN FOCUS OF
BILLBOARDS IS NOT TO INCLUDE TOO MUCH DETAIL BUT STAND OUT WITH A
STRONG IMAGES WHICH I USE AN EYE CATCHING IMAGE OF THE SHORE. THE
NAME OF MY MAGAZINE IS THE MAIN FOCUS SO IS IN THE BUGGEST FONT AS
WELL AS BEING POSITIONED IN THE CENTRE OF THE BILLBOARD MAKING THE
READER KNOW OF MY MAGAZINE NAME.. CONVENTIONS ARE ALSO FOLLOWED
WITH CONTACT DETAILS LISTED AT THE BOTTOM OF THE BILLBOARD.
