The CMO Survey - Highlights and Insights Report - Spring 2024
Media insitutions
1. What kind of media institution
might distribute your media
product and why?
SOPHIE CHEDZOY
2. BAUER MEDIA
Why could Bauer Media distribute my product?
Operates 300 successful
magazines in 15 countries Currently
worldwide. produces Q and
Kerrang, very
successful UK
music magazines.
Bauer Media has
an office in the Q Magazine is
UK and would currently the best
know how to selling music
make my They have two main magazine with
magazine work in focuses, magazine and radio. around 158,000
the UK market. This means they will be very copies in
knowledgeable on how to run a circulation.
successful magazine.
3. IPC MEDIA
Why could IPC Media distribute my product?
Produce NME Leading publisher
magazine, whic in the UK with
h targets a over 60 brands.
similar age
range to me
with GLOW
magazine and
also has a high
circulation.
A UK based media
publisher making
Reach over 20 million them expert at how
people a month with their the UK market
publications and their works.
websites.
4. CHOSEN MEDIA INSTITUTION
I chose these two institutions to look at to distribute my
magazine because they are two of the leaders in the UK market
so they the best chance at making my magazine very successful
with a large circulation.
Overall, I feel that Bauer Media would be the best company to
distribute my magazine because they already offer two very
successful music magazines and I know that teenagers find
these very appealing. By having these, along with 78 other
successful UK magazines I think they would have the right
knowledge and resources to make GLOW successful. With Q
magazine having a circulation figure of around 158,000 it is
clear that they can produce and cope with running a very
popular magazine so gives me the confidence they could do the
same with GLOW and get the magazine out to teenage girls in
the UK to purchase efficiently and effectively.