Branding my self

1. PERSONAL BRAND EXPLORATION
Malik S Webb
Project & Portfolio I: Week 1
Sept 5, 2021

2. I’m the oldest of two kids , Malik was born in
Philadelphia Pa and moved to Jackson Ms.His passion
for sport came from his father and mother. Always going
to Sixers and Eagles games in their free time. When he
was 11, his father sent him to basketball camps hosted
by the 76ers. From their his love for sports grew , he
started to collect basket ball cards he has 300 basketball
cards and ever eagles player jersey from the 80’s to earl
2000’s. Malik decided to go to school for heating and air
and electronics which he did for 15 years. Malik now
attends Full Sail University where he is studying Sports
Broadcasting, to be come a audio and visual producer.
IDENTITY
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3. PROFESSION
Potential Job Titles:
Audio and Video Technicians
Film and Video Editors
Meeting, Convention, and Event Planners
Girl/Guy Next Door Brand ARCHETYPE -
Creating a at Atmosphere where
everybody belongs and feels like there
ideas matter and get the quality of audio
visual editing that is need to have the best
program and make sure we gain new
members to make the team better.
[Audio & Visual Editor ] for [Major League Sports & TV]
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4. [Recruiters & Hiring Mangers at Diversifie
TARGET AUDIENCE
Outreach Plan:
. I will be more advanced in Crestron, CISCO, video
conferencing, Polycom and cad to be ready to when
contacted
• I plan to email Mr. Laszacs on LinkedIn
• I will contact Mr Laszacs via
Linked-in mail once every two
weeks just to follow up
Outreach Plan:
• I plan on being my advanced ENG
configeration and Excel .
• I will use Linkedin to email Mrs.
Knowles.
• I would follow up with them every
two Weeks .
[Human Resources] at
[Memphis grizzles]
Kristin
Barney
Outreach Plan:
• I will master Microsoft office 365.
• I plan on emailing Ms Eve on
Linked-in .
• Once I fill out the app I will contact
every two weeks to follow up .
[Human Resources ] at
[Charlotte Hornets]

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Get a entry-level audio visual position.
‣ Send portfolio, to connect with Hr team
members that work in the Memphis Grizzly
Organize a relationship & Inceed,
Diversified
Mid Term: (2028)
• Become a lead director of the audio visual.
‣ Begin new tactics for negotiation so I can
get new resources and new connections
that would be vauable.
Long Term: (2040)
• Specific goal.
‣ Have my own pod cast and radio show
caught in the webb.
‣ Also have my own Kennel club going so I
can give dogs to kids with ADHD and
autistic .also be know for my video editing
skills

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel 90 %
SOFT
HARD
Expert
Office 365 75% Adept
Organization Skills 60 % Novice
Broadcast writing 70 % Adept
Adobe premier pro 89%
SOFT
HARD
/ Expert
Adobe Rush 60% Novice
Adobe illustrator 85% Expert
Adobe Audition 79% Novice

7. I help new and young aspiring editors
reach their goals and get a chance to
show their work and value by being a
mentor and leader to the inside world of
sports.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years of service in the heating and
air field as a Technician
• 9 Years of service electronic
technician
Education:
• Dan Patrick School of sports
Broadcasting Completed,
• Sports Broadcasting , B.S., Full Sail University (Exp. 2022)
Awards:
• Beyond the call of duty , 15 years of
service, and great driving award
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9. COMPETITION
Antron Morgan
Industry Experience:
• 6 yrs 2 mo as audio
engineer
Education:
. University of Louisina at Monroe
Leadership Experience:
• Audio operator and Dj
Skills and Proficiencies:
• Event Planning 19 endorsments
• Spot planning 12 endorsments
• Event Managment 11 endorsments
Malik S Webb
Overall Online Presence:
• 242 connections, customized banner image ,
Professional head shots.
• Grade: Average, , 70 out of 100
Industry Experience:
• No Industy experience
Education:
• Currently a student enrolled in Sports
broad casting at Full Sail University
Leadership Experience:
• Crew Leader for Jackson Public Schools
• City of Raleigh Head of Maintenance
Skills and Proficiencies:
• No endorsments
Overall Online Presence:
• Grade poor 59 out of 100

10. COMPETITION
Tony Manard
Noteworthy Experience:
• Broadcast Engineer for Fedex Services
• Assistant Chief engineer for clear tv wept
wlmt
Malik S Webb
Industry Experience:
• 10 yrs as broadcast engineer for
the Memphis Grizzlies
• Chief engineer for Memphis city
schools
Education:
• The University of Memphis n
Skills and Proficiencies:
• Broadcast - 55 endorsements
• Hd video - 37 endorsements
• Videos- 32 endorsements
Overall Online Presence:
• 374 connections ,Banner image not yet,
professanl head shots, profile summary , no
recommendations.
• Grade: Average, 80 out of 100
Industry Experience:
• No Industy experience
Education:
• Currently a student enrolled in Sports
broad casting at Full Sail University
Leadership Experience:
• Crew Leader for Jackson Public Schools
• City of Raleigh Head of Maintenance
Skills and Proficiencies:
• No endorsments
Overall Online Presence:
• 15 connections , no banner not customized
no professional headshots, no detailed
summary. Active social media accounts.
Grade: Poor, , 59 out of 100

11. BRAND POSITION
Cultivating young minds to have fun , be
enthusiastic and very creative and create new
life experiences that show who you are and
where u have come from be the best you .
“CAUGHT IN THE WEBB?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• One on one with Nick cannon Oct 12 2021
• Las Vegas Convention Center
• The NAB show of 2021 Oct 9 2021 Las Vegas
• On Air Fest April 10 2021 Virtual
Digital Marketing
• Primary Content: Podcast called “caught in the webb”
one hour long. Each episode will Give people to talk
about what’s going on and live issues.
• Primary Tools: Use Facebook, Instagram, to promote
podcast in 50 seconds intervals promo videos. Start
networking though LinkedIn.
• Website: Use the Full Sail portfolio to show case my
work for employers stat a blog to promote new talent
coming
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13. PROFESSIONAL DEVELOPMENT
Mentor
• Look for a master audio visual engineer with
at lease 25 or more years of experience in the
• Broadcasting world one who is not scared to
show what he/she knows to help better others
Formal Education
• Finishing Sports Broadcasting B.S program
by expected graduation date in 2023
Technical Skills
• Adobe Audition training Aug.2022
• Office 360 training Dec 2023
• Linkedin training for adobe after effects
March 2023.
Soft Skills
• Coaching Skills for Leaders and Managers
Linkedin 2021
• Effective Listening LinkedIn
• Join NSCS in Oct 2021

14. Malik S Webb
A lot of young talent has a hard time breaking into the sports industry and
they are overlooked and passed over why be cause people are thinking they
are a risk or may take their job? What I will do Is start a out reach program
to give these young minds a chance to showcase their skills and help them
get to the next level. And I will get m out of them on my pod cast to help get
them exposire.
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15. REFERENCES
Manard.T . (2021). Tony Manard Linkedin profile retrieved
Sept 3 2021. https://www.linkedin.com/in/tony-manard-
b724b336/
Morgan.A (2021). Antron Morgan Linkedin Profile retrieved
Sept 3 2021. https://www.linkedin.com/in/antron-morgan-
9a469754/
onetonline.org (2021).summary report for audio visual
engineer.https://www.onetonline.org/link/summary/27-
4011.00 retrieved Sept 3 2021
onetonline.org. (2021). Summary report for Film and Video
Editors .https://www.onetonline.org/link/summary/27-
4032.00 retrieved Sept 3 2021
onetonline.org. (2021).summary report for Meeting,
Convention, and Event Planners
https://www.onetonline.org/link/summary/27-4032.00
Retrieved Sept 3 2021