2. When you take a look at Alex Chase and where
he is from. You can say the middle child of four
boys, who grew up in one the famous cities of
outside of Atlanta, Georgia. College Park is
where he developed his love for the game of
sports and played for all of his childhood. After
working from job to job for about 8 years. He
decided to get back to doing what he loves
doing even if he couldn't play he could talk about
it. Here where he enrolled in Full Sail University
to study sports broadcasting .
IDENTITY
3. PROFESSION
Potential Job Titles:
• Board Operator
• Broadcast Operations Engineer
• Radio Producer
Lover Archetype - Build an
experience that appeals to all of the
senses. Doing things with passion
and have an adjective or rich voice
that will touch others in such a way
the would want to listen more.
[ Radio Producer for Professional Sporting Organizations ]
4. • DEMOGRAPHICS:
Predominantly White, Female 60%
, Male 40%. College Educated,
30-45 years old.
• PSYCHOGRAPHICS: travel
and vacations a lot around the
world. Stay at home and watch
sporting events. Invested most
of the time in stocks and others
thing to keep their mind busy.
• MEMBERS:Kathryn Fara,HR
Manager(ESPN), Freddy Rolon,
Vice President(ESPN).
[Recruiters or Hiring Managers at ESPN,TBS, 92.9 The Game
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Gain a entry level board operator position at 92.9 The
Game
‣ Connect with through interning jobs, also learning how
they do things. And follow up with phone calls to at
least 20 managers and recruiters by August 2022
Mid Term: (2028)
• Become a passionate manager in board operations that
can expand his knowledge to the development of youth
and professionals sports views.
‣ Engage in the community vocational events that would
help develop kids professionalism.
‣ Develop ways that will keep the viewers engaged
throughout the game even if you're listening to the
radio(2028-2030).
Long Term: (2038)
• Develop a radio station or sister station on helping kids in
their community through sports.
‣ By getting partnership through three of the top sports
broadcasting industries by the of year 2038.
‣ Acquire donations in the amount of 100,000 to
developing kids.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Research skills 70%
Adobe Clouds Application 60%
Voice 70%
communication 80%
SOFT
HARD
CAD Software 15%
Video and Editing Software 15%
Story Writing 40%
Voice 70%
SOFT
HARD
7. I help professional radio station develop
quality audio and writing skills by providing a
passionate story telling, and exclusive audio
that the viewers can relate and engage to.
PROMISE
8. CREDENTIALS
Work Experience:
• 7 years as line cook
• 3 years fire alarm inspector
Education:
• Heat, ventilation, and air conditioning
certification
• Sports Broadcasting Program, B.S., Full Sail University (2023)
Awards:
• Employee of the Month
• Most improved employee
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Sam DeMill
Noteworthy Experience:
• industry experience in direct sales
Alex Chase
HEADSHOT
Industry Experience:
• Customer service and Collections
Agent
Education
• Currently enrolled in Sports broadcasting B.S
• Graduate from University of Utah B.S Business
Administration
Skills and Proficiencies:
• No really skills were provided on linked in
Overall Online Presence:
• He has 500+ connections, banner has been customized
to his liking. No professional headshot or picture. He
lack detail on his profile, no articles published, no social
media included, URL not established
• Grade: Poor, 15 out of 100
Industry Experience:
• Have experience but none in the
current career.
Education:
• Current student enrolled in Sports broadcasting B.S Full
Sail University
Leadership Experience:
• Manager over line cooks
Skills and Proficiencies:
• Professional Voice - 10 endorsements
• Adobe Creative Cloud Apllications- 6 endorsements
Overall Online Presence:
• Doesn't have any online presence other than social
media
• Grade: Poor, 10 out of 100
10. COMPETITION
James Dunn
Industry Experience:
13 years of experience being a producer
all but one year at ESPN the other at
NESN
Education:
• B.A Degree in Speech communication and rhetoric
Leadership Experience:
• Help the new producer get onboard to what was being
asked of them
Skills and Proficiencies:
• Broadcast Television - 13 endorsements
• Broadcast Journalism - 4 endorsements
• Video Production - 4 endorsements
Alex Chase
Overall Online Presence:
• He has 327 connections ,Banner has been customized
of his liking, has professional headshot, the profile is
very detailed organized ,has no published articles, no
active social media on linked in, he has customized his
URL
• Grade: Superior, 90 out of 100
Industry Experience:
• Have experience but none in the
current career.
Education:
• Current student enrolled in Sports broadcasting B.S Full
Sail University
Leadership Experience:
• Manager over line cooks
Skills and Proficiencies:
• Professional Voice - 10 endorsements
• Adobe Creative Cloud Apllications- 6 endorsements
Overall Online Presence:
• Doesn't have any online presence other than social
media
• Grade: Poor, 10 out of 100
11. BRAND POSITION
What do you care about? What makes you tune in
to watching or hearing your favorite sporting
event? Its the people behind the scene that make
it great in front of the scene.
ALEX PASSIONATE CHASE”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show
‣ October 9-13, 2021 | Las Vegas, Nevada
• Radio Show
‣ October 13-14, 2021 | Las Vegas, Nevada
• American Sportscasters Association
‣ ASA Membership | New York, New York
Digital Marketing
• Primary Content: I will make a podcast and upload on
YouTube called “All eyes on sports”. 30 min episodes broken
down to 15 mins telling sporting stories and giving opinions.
And other 15 mins on fantasy team wins and loses.
• Primary Tools: Instagram and Tik tok is where I would do a
15 min preview on what’s coming up on the show and what
time it will air. I will network through online recruiter sites that
will help my development.
• Website: I will use my digital portfolio site by using the
podcast to help me and others develop the skills necessary to
get in the industry.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor that would help me develop my skills in
sports broadcasting. They should have experience in
being a producer and or audio engeerging
management. EST Jan 2022
Formal Education
• Complete Sports broadcasting program B.S expected
by year 2023
Technical Skills
• CAD software understand and develop skills,
December, 2022
• Editing software and video creation through Adoble
applications. May, 2023- Lynda.com
• Operations system software in Microsoft Windows.
May, 2023- lynda.com
Soft Skills
• Story Writing a interesting way- lynda.com. May, 2023
• Voice development through full sail program. May, 2023
14. Alex Chase
Why you think that people lose interest in hearing the audio during games?
because their stories gets old this is where I come at I develop well known
stories and audio that not only the older audience can relate but the younger
audience can engage as well.
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
