My Personal Brand Presentation. Who I am, what I am can provide and how I plan to continue moving forward and be the best that I can be professionally.
2. William Lane who actually goes by Sean is an entertainment
management superstar. He has an extensive background in
live entertainment production whether he is engineering the
show or directing traffic behind the scenes. He has a very
disciplined and professional background of staying the
course, adhering to budgetary constraints and protecting
his prospects investments, Sean works with numerous talent
agencies throughout the United States and will do his due
diligence to get the talent you are in search of. Sean has
four children; two boys and two girls and is a maniac when
it comes to the Pittsburgh Steelers. Prior to his venture into
entertainment management, Sean traveled the country
conducting commercial audio, video and lighting
installations and training for houses of worship,
government facilities along with NFL and NCAA stadiums. He
also served five years in Law Enforcement working both in
private security and for the Florida Department of
Corrections. Sean takes pride in training and showing those
who work with him how it’s done and how to have an
emotional attachment and pride in their work.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Technical director
• Marketing manager
• Agent or business manager of
artists/performers.
The guy next door archetype- to relate,
belong, to be accepted and accept
others. Develop solid values, be down
to earth, accessible, hard working and
nice. With a friendly, humble and
honest voice. Making his customers feel
understood, included, warm and part
of the group.
Casino special events - live entertainment & AV Management
4. • DEMOGRAPHICS: 70% of
women being in their mid
to late 30’s. Who are
college educated which are
located in areas of the u.s.
from southern california
to south florida.
• PSYCHOGRAPHICS: enjoys
providing entertainment
and successful special
events to singles, couples
and those with children.
• IDEAL AUDIENCE MEMBERS:
Judi kern - hr manager (live
nation) and any recruiting
managers or agents with
carnival or disney
Recruiters & Hiring Managers at live nation, carnival cruise and Disney
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Enter into the position of a special events
logistics manager with live nation.
‣ Connect with and send a follow up
promotional email and link to my digital
portfolio to, 25 current employees of live
nation via LinkedIn by December 31, 2020.
Mid Term: (2026)
• coordinate and execute at least 50 successful
live events and concerts in which revenue will be
generated to help provide success, growth and
prosperity to the company of live nation.
‣ Maintain existing relationships with
entertainment agencies and expand
productions by 2-3 events each year.
Long Term: (2041)
• Continue growth of live events nationwide and
help bring more guests satisfaction and
entertainment.
‣ Increase revenue to live nation as it
pertains to special events by 40% since 2021.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital signage and av systems 85%
Adobe Creative Suite 60%
Time Management 70%
Interpersonal communications 60%
SOFTHARD
Avid & python 10%
Microsoft systems 70%
Professional Writing 40%
Critical thinking 60%
SOFTHARD
7. I will help live entertainment
companies to increase repeat events
and revenue sales by being attentive
to guest needs and staying on budget
and driving an inspired workforce
that’s goal is ultimate guest
satisfaction.
PROMISE
8. CREDENTIALS
Work Experience:
• 15 years in live production
engineering.
• 5 years in live entertainment
management, show production and
hospitality logistics.
• 5 years in digital signage operations
management with castnet and allin
interactive cms.
Education:
• Peavey media matrix control and
programming.
• Entertainment business, B.S., Full Sail University (Exp. 2021)
Awards:
• Best of the best, wind creek
hospitality.
9. COMPETITION
Sydney Albert
Industry Experience:
• Event director at consult
boom,
Education:
• Entertainment business, B.S. at Full Sail
University (2017)
Leadership Experience:
• Earned 7 course director awards while at
full sail and voted most likely to succeed.
• Winner of first place in the marketing
management and event planning deca state
competition.
Skills and Proficiencies:
• Event planning - 2 endorsements
• Marketing - 1 endorsement
• Budget management - 1 endorsement
Sean lane
Overall Online Presence:
• Less than 200 connections, banner and
image have been customized and a
professional photo has been taken, Good
professional history and list of
accomplishments provided.
• grade: better than good, 70 out of 100.
Industry Experience:
• 5 years of specials events
production and hospitality
coordination.
Education:
• Current student enrolled in entertainment
business, B.S. at Full Sail University
Leadership Experience:
• 5 years of Management and supervisory
experience.
• 2 course director awards thus far while
attending full sail university.
Skills and Proficiencies:
• Audio engineering - 8 endorsements
• Video - 5 endorsements
• Audio editing - 5 endorsements
Overall Online Presence:
• Less than 200 connections. Banner still
generic. Professional headshot photo
uploaded. Needing to work on about me and
active professional history.
• Grade: better than Average, 60 out of 100.
10. COMPETITION
Favour obasi-ike
Industry Experience:
• 6 years of marketing experience
with emphasis on brand/
marketing consulting and
social media management.
Education:
• Business & social skills, m.b.a.
• Entertainment business, m.b.a.
• Communication and media studies, b.a.
Noteworthy Experience:
• Entrepreneurship - founder of work & play
entertainment, llc. for over 6 years.
• Entrepreneurship - founder of fine Africa
media entertainment, for over 5 years.
Skills and Proficiencies:
• Social media - 31 endorsements
• Public speaking - 26 endorsements
• Event management - 20 endorsements
Sean lane
Overall Online Presence:
• 500+ connections, banner image has a
personal touch, maybe his brand logo. Has a
professional headshot. Owns his url for his
companies site. Has provided a lot of
professional history and listed his
experiences.
• Grade: Good, 70 out of 100
Industry Experience:
• 5 years of specials events
production and hospitality
coordination.
Education:
• Current student enrolled in entertainment
business, B.S. at Full Sail University
Leadership Experience:
• 5 years of Management and supervisory
experience.
• 2 course director awards thus far while
attending full sail university.
Skills and Proficiencies:
• Audio engineering - 8 endorsements
• Video - 5 endorsements
• Audio editing - 5 endorsements
Overall Online Presence:
• Less than 200 connections. Banner still
generic. Professional headshot photo
uploaded. Needing to work on about me and
active professional history.
• Grade: better than Average, 60 out of 100.
11. BRAND POSITION
Committed to providing the most
exotic, elegant and vibrant live
entertainment events that exceeds all
of your expectations .
WILLIAM “SEAN” LANE
Sean has earned the
reputation as someone to
provide you with all that
you could ask for and
them some with his years
in live entertainment.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 xlive conference
‣ November 17 - 20 | las vegas, NV
• American Marketing Association (AMA)
‣ Collegiate Membership
• Ems 2020 & event tech - event marketer
‣ May 11 - 13, 2020 | chicago, il
Digital Marketing
• Primary Content: est. a blog that will be updated
weekly to go over and review events that I have
completed as well as concepts or ideas for new
events. Share photos and videos and conduct
brief interviews with those in the industry.
• Primary Tools: FB and Instagram - Share photos
and videos and conduct brief interviews with
those in the industry.; LinkedIn - network with
industry pros and encourage those who view my
linkedin to go and support my blog.
• Website: Full Sail digital portfolio site to
showcase school work; use blog to showcase
entertainment business knowledge and post
completed blogs.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing professional
with 20 yrs of experience in live
entertainment; someone that is accessible, has
children and has good core values, feb 2020.
Formal Education
• Entertainment business, B.S. by expected
graduation date in 2021
Technical Skills
• Complete further training in both avid and
python scripting systems. June 2020.
• Gain further proficiency in all Microsoft
systems and software. March 2020.
Soft Skills
• Join local Toastmasters Club and regularly
attend monthly events, starting jan. 2020.
• Attend further online classes through
Lynda site to improve my critical thinking feb
2020.
14. William “Sean” Lane
You know how some venues will
book a concert and the draw just
isn’t enough to begin offsetting the
cost with no monetary gain? Well I believe
that in my 5 years of live entertainment
management in a casino environment that by talking to your
highest grossing players, and finding out who they want to
see, it will bring in the revenue in one six month quarter
alone. We generated 850K towards revenue, as opposed to
the prior years' quarter, and all I had to do, was get the
pulse of my guests.
“
15. REFERENCES
Obasi-ike, F. (2019). Favour Obasi-ike LinkedIn Profile.
Retrieved November 15, 2019, from https://
www.linkedin.com/in/favourobasiike/
Albert, S. (2019). Sydney Albert LinkedIn Profile.
Retrieved
November 15, 2019, from https://www.linkedin.com/in/
sydney-albert/
ONETOnLine.org. (2019). Summary Report for:
27-2012.05 - Search Technical Directors/Managers.
Retrieved November 12, 2019, from https://
www.onetonline.org/link/summary/27-2012.05
Live Nation Entertainment listings from
Glassdoor. (2019). Special Events Logistics Manager
- Job Description. Retrieved November 14, 2019, from
https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSourc
e=searchBtn&typedKeyword=Live+Nation+Entertainm
ent&sc.keyword=Live+Nation+Entertainment&locT=C
&locId=1146743&jobType=
Live Nation Entertainment LinkedIn Site. (2019).
People and demographics. Retrieved November 14,
2019, from https://www.linkedin.com/company/live-
nation/
Carnival Cruise Line LinkedIn Site (2019).
Production Manager Live Experiences - Job
Description. Retrieved November 14, 2019, from
https://www.linkedin.com/jobs/search/?
currentJobId=1595161164&f_C=6976&locationId=OTHE
RS.worldwide
Xlivecon. (2019). 2019 Xlive Conference. Retrieved
November 14, 2019, from https://www.xlivecon.com/
en/Home.html
EMS2020.com. (2019). Event Schedule. Retrieved
November 14, 2019, from https://
2020emsummit.eventmarketer.com/program/
